The next stage of the education informatization track should be
36kr belonging to SaaS. It is learned that the education informatization platform “Ban Xiaoer” has completed the angel round of financing. Tower Capital’s seed round investment. This round of financing was completed by Mindfulness Capital and the original shareholder, Beita Capital, and will be used to further expand product research and development investment, verify business models, and expand user scale.
A complete closed-loop education is not limited to the classroom, and the coordination of pre- and post-class is a necessary part of a complete teaching process. The educational steps involved before class include publishing the syllabus, pre-class tasks, etc. After the class, teachers need to post assignments, supervise students to complete quality, and maintain communication with parents. With its large user base, WeChat Ecology has become one of the most commonly used tools for communication between schools and parents and students.
Thanks to years of observing the education industry, “Bang Xiaoer” believes that there is a certain gap in the connection between WeChat ecology and school education. The company hopes to use technology empowerment to solve the inefficient problems in WeChat class group management in the form of small programs, improve the efficiency of class management, and focus more teachers on teaching.
For example, in the “Teacher’s Post Notification” scenario, the “Primary 2” applet can automatically count the reading situation and provide feedback to the teacher in real time. In the “Publish Results” scenario, “Primary 2” supports one key Import results and automatically distribute them according to student names, so that results are not public, not ranked, and can be analyzed. Without the help of applets, at least hundreds of clicks on WeChat groups are required to implement the above functions.
(The main function of “Ban Xiaoer”)
In marketing strategy , “Ban Xiaoer” first tried seed users with team resources, piloted in a small area, and spread word of mouth by relying on WeChat’s social attributes. Class Primary Two has millions of teachers and parent users, and currently has over one million assignments submitted daily. Recently, the registered users and DAU of “Ban Xiao Er” have achieved several times growth, reaching the level of one million, and the small program Aladdin tools list is TOP10.
On operational barriers , the difficulty of copying the applet ecology is relatively low, so polishing the product and grasping the school resources are the core competitiveness of companies in the industry. The “Class Xiaoer” team believes that “the company’s recognition of educational philosophy helps us better understand the needs of teachers. We are a company that has the patience to polish products.Only when you are close to the user can you make the product well. The team is studying every day how to better improve the efficiency of home-school communication and optimize the program functions to better meet the users. “
In the industry, the “Ban Xiaoer” light SaaS tool model is still in the exploratory period for profitable exports, and several mainstream directions have their own advantages and disadvantages. From the perspective of toB, it remains to be seen whether schools have the willingness to pay. At the same time, under the regulation of national policies, the upper limit of public expenditure on public primary and secondary schools limits the ceiling of B-side revenue; from the perspective of toC, the national policy It is stipulated that education products that enter public schools and charge students are non-compulsory use types, so the promotion process is inevitably hindered; the third exit is student traffic, and “class two” can use the traffic in WeChat ecology to be converted into companies Bring revenue.
Yang Gaoling, the founder of “Ban Xiaoer”, believes that the circuit of education informatization is basically a phase of hardware laying. The equipment that was introduced in large numbers by schools in fact has a very low utilization rate, which has caused funding problems. Waste, the next stage of the track belongs to the SaaS model. The state ’s annual appropriation for education informatization is increasing. As the center of gravity inside the track moves, the market share of this segment of SaaS will definitely continue to increase.
Yang Gaoling has been the National Product and Technology Leader of the All-in-One Education Home-School Division of a listed company. The core team has extensive experience in the home-school field, has a deep understanding and knowledge of the industry, and has extensive industry resources. In the future, “Primary 2” will continue to adhere to the concept of “working hard to save every second of the teacher”, improve teacher work efficiency, release teacher time, and allow teachers more time to focus on the individual growth and learning of students. Really become a weapon for home-school collaboration and co-education.