A number of P2P platforms diverted by Huili.com have been thundered, and the company is at risk of being implicated and being sued or punished by relevant departments.

Editor’s note: This article comes from WeChat public account “Radar Finance” (ID: leidacj) .

The backdoor of Huili.com has been inquired about P2P risks. Revenue has dropped continuously. Can the content ecology become a new growth point?

Text | Changfan series | Deep sea

About 14 years after its founding, “Rebate Shopping Guide’s Originator” Reb.com has officially launched its listing. However, the rebate network is not a direct IPO, but chose to backdoor ST Changjiu.

The initial valuation of Huili.com is about 3.2 billion yuan, which is lower than the 2015 Series C financing of nearly 4 billion yuan.

ST Changjiu previously disclosed in the reorganization suspension announcement that the actual controller of Shanghai Zhongyan Information Technology Co., Ltd. (hereinafter referred to as “Zhongyan Technology”), the operating entity of “Rebate Network”, gave a total of 600 million yuan in three years Performance commitment. However, from 2017 to 2019, the net profit in 2017 alone was slightly higher than 200 million yuan, and the net profit in 2018 and 2019 was about 150 million yuan. From the perspective of operating income, the company continued to decline from 2017 to 2019.

Regarding how to realize performance promises, one of the directions given by the relevant person in charge of “Rebate.com” for performance growth is content ecology. However, its peers are worth buying the first card slot.

It is worth mentioning that many P2P platforms diverted by Huili.com have experienced thunderstorms, and the company is at risk of being implicated, sued or punished by relevant departments.

ST Changjiu, the backdoor of Huili.com, caused the Shanghai Stock Exchange to pay attention. The Shanghai Stock Exchange issued 22 questions in a row.

Company valuation has shrunk by nearly 4 billion compared to round C

Company information shows that Zhongyan Technology was established in October 2007 and is the earliest rebate shopping guide platform in China.

According to the transaction plan, the “Rebate.com” APP and its website (www.fanli.com) are the main products operated by Zhongyan Technology. In 2012, the company launched the “Rebenefit” mobile client and vigorously developed mobile Internet products. At present, the main source of revenue for Zhongyan Technology is the “Rebate.com” APP.

Zhongyan Technology said that the company and many well-known e-commerce platforms and brands maintain