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Editor’s note: “Da Cao said” is a new column for “gathering voices in the business world”. It is more like a viewpoint square, bringing together the opinions and insights of people from all walks of life. Clarify the context in the hot spots of chaos; discover opportunities when the trend is at the end. Welcome to discuss and exchange in the comment area, we look forward to your opinions.

What perspectives and viewpoints have been inspired by the latest events in the business world in the past two weeks?

First, live broadcast: the least valuable is the Internet celebrity

1, Liang Jianzhang-Ctrip co-founder and Chairman of the Executive Board “ Ctrip Liang Jianzhang live chat sells travel packages, 1 10 million yuan per hour 》

Compared with the management company, the live broadcast is more difficult for yourself. The management company can change it day and night, but the live broadcast must not be wrong.

2, Dong Shiqiang-the founder of the brand customer bidding optimization team “After the online red belt brings goods, live broadcast Negotiating an order or the next essential skill for a seller | Super Viewpoint

The more advanced form of expression, such as live broadcast, cannot be returned. With the video, who is watching the graphic detail page? Communication method: video call> voice call> send voice> text; material: small video> picture> text.

3.Kang Le-Ba Fu KeTechnology founder & CEO, former head of Douyin brandstudio “Top-level logical thinking on consumer brand Douyin promotion”

A lot of people ask how to make vibrato. Are there some tips you can share, such as internal resources and traffic? Unlike some websites that directly divert a banner, Douyin is based on an algorithm. Bad content cannot artificially get more traffic, and there is no way to fire it. The conclusion of this algorithm is that only videos that users like fire.

4.Zero Zero Paint-Extreme Business Review “Luo Yonghao, what should be learned from Li Jiaqi ? 》

Regardless of the industry, Luo Yonghao shouted “redefine the world” to enter, but came to an end in the constant self-denial and fickleness. What people remember more is just an almost paranoid And countless controversial Lao Luo. This is why Luo Yonghao is having difficulty gaining more trust now. Many people are teasing: Lao Luo, how long do you plan to do in the field of live broadcasting?

5. Judge-Public Account “Old Judge Driver”- “Luo Yonghao Live Carry, please forget the craftsman Spirit

Live live delivery is also an entrepreneurship, and it is not a business venture that is close to the business nature of making money, not for financing purposes. For Mr. Luo, making life difficult is not a problem. I just suggest that he no longer repeat the two misunderstandings when making a mobile phone, which is the so-called innovation and artisan spirit. There is no innovation in mature industries. Some are just cases, ROI (return on investment) and SOP (standard operating procedures). What consumers want is a mature and stable consumption experience, not a surprise in some details, but the scare that the basic experience level (such as mobile phone standby, signal, positioning, and supply) is not up to standard.

6. Half-Buddha Fairy- “The most valuable online celebrity e-commerce company is the online celebrity”

Li Jiaqi, Wei Ya and Xin Youzhi are not irreplaceable as anchors, but other abilities. Behind every celebrity that can stand is a more excellent and efficient company. This industry is about to be shuffled. In the entire chain where the net red carries goods, the least valuable is the net red. The real kung fu is behind the influencers.

II. New infrastructure: embrace opportunities

7, Jia Kang-Chief Economist of Huaxia New Supply Economics Institute- “Jia Kang:” New Infrastructure “, don’t forget to give private enterprises a chance”

In the development of the “New Economy” in China, private enterprises are the leaders with the most outstanding achievements. The institutional characteristics of private enterprises make them more capable in terms of tolerance, decision-making characteristics, and sustainability under market tests.

8. Ye Hanzhong-VeeR CEO “Embracing the great opportunity of” new infrastructure “, such as our related CEOs Speak

In the “new infrastructure” era, how to quickly, efficiently, and industrially produce high-quality content for consumers to consume is the next biggest opportunity and challenge.

9, Ni Kai-Heduo Technology CEO “Embracing the great opportunity of” new infrastructure “, our The relevant CEOs said so

The “new infrastructure” is not like the old infrastructure, and the road will not be mistaken if it is not completely lost.Use, but in the technical field, this is not the case. A variety of technologies including artificial intelligence and the Internet of Things require application scenarios in order to realize value. If the technology does not meet the needs of the future market, it cannot produce value, which will inevitably cause a lot of waste.

10. Zhao Jiehui, CEO of Dipu Technology “Embracing the big opportunity of” new infrastructure “, what our relevant CEOs say”

Our life will enter a brand new era. Data based on the interconnection of all things and real-time online will become the core energy of our lives. Intelligent algorithms will be our most powerful production tools. This will be different from the previous era where petrochemicals were used as energy and machines were used as production tools.

III. Financial markets: Avoid panic, avoid madness

11. Ray Dalio-founder of Bridgewater Fund “Daleo: the virus disappears After the economy will be devastated, the printing of money by the central bank will not work.

The most important tool policymakers used to deal with the recession was monetary policy. In addition, those who have been most affected by the epidemic, whether it is financial harm or the way they are harmed, are far beyond the scope of monetary and fiscal policies.

12. Ragulam Rajan-University of Chicago Economics “The Crisis Prophet” Rajan: Cancel Tariffs on China will help the United States weather the epidemic crisis

It’s too early to say that we are in 2008. But we need to be prepared, and that’s why I think we need to restore beautySome Federal Reserve Powers-In the future we may need to consider whether we need a fund to deal with those pressured areas.

13. Li Shanquan-Senior Fund Manager and Investor of Invesco Fund 《李山泉 ： In the dark, don’t let panic take over your brain “

We need to avoid using short-term special events under abnormal market conditions to infer the panic-selling, which will not lead to any results. This behavior under abnormal conditions is difficult to give an explanation using rational theory. It’s like you’re operating a fund. Suddenly a lot of people want to redeem it from your fund. You need a lot of cash. What should you do? You have to sell what you are holding, and sell what you can. If you have gold in your hand, you can just throw away the gold and make money anyway. This is why investing in investment theory is not necessarily a good investment, because reality is always much richer than theory.

14. Warren Buffett-a world-renowned investor “26 Investment Proverbs from Buffett’s Letter to Shareholders”

You never know when the market will enter a bear market. Even if your borrowing is small and your position is not directly threatened by a market crash, your mind is likely to be panicked by scary headlines and breathless comments. Uneasy people don’t make good decisions. To risk things you don’t need and risk losing things you own and need, we think it’s crazy.

Fourth, the industry: more than shuffle

15. Cao Mengying-Co-founder and Content Founder of Waiting Food ” Haidilao, Xibei stride to “retail”, is catering and retail a rival or friend? ｜ Super view “

More and more catering companies realize that retailing is the “god assist” of the industry’s open source and throttling. The future catering consumption will certainly be a catering + multi-terminal business model, and the catering and retail will also change from the previous competitive relationship to a cooperative relationship.

16. Wen Xin-Vice President of I-Learning and Head of Double Teachers “The M & A tide is here? Epidemic agitates trillion education market

During the epidemic, some institutions and platforms have collaborated to switch to online courses. However, many platforms have caused poor customer experience due to high concurrency. These institutions feel that instead of messing up word-of-mouth and parents refunding fees, they might as well suspend classes, so they only need to pay the rent. However, the development of the epidemic has led to the suspension of long-term business of the institution, and the institution has no cash flow inflow, so it is difficult to survive.

17. Lu Wei-Founder of Sky City Film “Sky City Lu Wei: Why the film and television industry is Going through an unprecedented shuffle? 》

In the past ten years or so, the development of the theater has gone smoothly without any major setbacks. After the epidemic, theaters will undergo two changes in a short period of time. First, the recovery of the industry may take time, and everyone needs patience. There is an old saying, “Illness is like falling down from the mountain, sickness is like being shredded.” Second, now is a good time for the integration of the theater. There are currently more than forty cinema lines in China. There are also thousands of investment institutions for cinemas, as well as some management agencies. The market is very chaotic. As for who integrates, whoever has the capital and who has the vision, whoever can integrate.

18. Li Zhigang-Founder and CEO of 100 People in the New Economy “Li Zhigang: The Future of Community Retail”

In this industry, many companies are booming and falling. Although the epidemic brought about a temporary boom, after the epidemic, companies with problematic models or management will not survive for long. I think that in the process of model exploration, companies in community retail must pay attention to three indicators: the first is the repurchase rate; the second is ARUP