Products are on the line.
Baidu Encyclopedia has also followed up the construction of authoritative entries such as New Crown Pneumonia, Oseltamivir, Square Cabin Hospital, Aerosol, Wuhan P4 Laboratory, and the combing of the star map chain of epidemic events. Data show that during the epidemic, Baidu Encyclopedia completed the maintenance of 6,115 epidemic entries and reached 200 million users. Baidu attempts to string together the knowledge related to the epidemic to form a knowledge structure that can be repeatedly reviewed and traced to the source, which can precipitate and screen out valuable information.
From overseas to domestic, the shift of users from entertainment platforms to search means that people’s attention to the epidemic is no longer satisfied with entertainment and simple information acquisition, but instead in-depth exploration of the nature and roots of their events and knowledge.
In summary, multiple voices and events can be received on short videos and social media, but the presentation of information and knowledge is an independent scattered point. Behind the “noisy noise”, there is often noisy noise. Information overload and rumors breed.
The ability of the search platform to verify the authenticity and its accumulated knowledge system can connect scattered and independent information, sort out the knowledge context, cause mechanism, impact, coping mode, etc. Knowledge is institutionalized.
As a result of the epidemic, people ’s need to use Internet platforms to solve practical problems has begun to move up, and entertainment needs are giving way to intellectual needs.
User’s flow trajectory in the epidemic situation: swipe the screen on social information platforms, use search to find the answer.
So we see that people use short videos to follow the progress of the epidemic and participate in discussions using social platforms. These platforms solve the problem of pushing media information and stimulate user discussion and interpretation. However, activated knowledge in special periods is just needed and is searched. The engine took over. People’s anxiety and worry about epidemic protection are reflected in a large number of active searches.
This reflects a spectacle of the trend of Internet hotspots—the topic is swiping screens on short videos and social platforms, and then returning to search to find authoritative answers, and search platforms such as Baidu will popularize the epidemic through the authority of knowledge Knowledge is combed comprehensively, forming a knowledge map, and precipitating valuable content, becoming the ultimate position for public opinion guidance and in-depth fermentation.
The reason behind this is that from social media to short video communities, often focusing on eye-catching and emotionally-stimulating content creates bursting points. When users want to acquire long-term value and more authoritative information and knowledge, the first reaction is Is a search engine.
As mentioned earlier, Google has launched a special epidemic website, enhanced knowledge information card and knowledge section, providing more resources for individuals, educators and businesses