This article is from the WeChat public account: span> Guide to the life of Shanghai residents (ID: SHerLife) span> , author: Hanxiao Ni, ginger horizon
span> p>
p>
Walk into the 24-hour convenience store late at night, take a bottle of Suntory Oolong tea from the freezer, and order some Oden to cook for supper … p>
p>
Such scenes are now commonplace in cities. p>
p>
But what if we were talking about Shanghai in the 1990s? p>
blockquote>p>
One p>
p>
Post-80s writer Qiao Qiao grew up in Shanghai. She wrote in an article: p>
p>
“The beginning of high school is the time when convenience stores are quietly rising. Lele Music Park, thick-soled boots and Rosen, wow, blue and white stripes can be fashionable.”
p>
“At that time, I went to a convenience store to pick up a magazine and bought something from Oden. I put headphones in my ears and listened to music. I felt like I was growing up.
p>
The “Lele Music Paradise” she mentioned was a TV show launched in 1996. It was hosted by five selected Shanghai girls and introduced Japanese popular culture. p>
p>
Yang Bei, who was in high school at the time (pseudonym) span> loved watching this program, and she remembered that there was an issue that just introduced Rosen Convenience Store . p>
p>
“I remember that the location host was Zhou Jin. At that time, she was also called” Xiaomi “and visited Rosen’s first store in Shanghai at night.” p>
p>
“The 24-hour convenience store model was rare in Shanghai at the time, and I felt so fresh.” p>
p>
p>
In 1996, Rosen Gubei New District store opened advertising screenshots
p>p>
Zhou Jin himself has no impression of that show. She first approached convenience stores when she was in her third year of 1992 and went to Japan to participate in a choir festival performance. P>
p>
“In a Japanese convenience store, I saw Suntory Oolong tea for the first time. There are mini cans and bottled ones. I find them particularly delicious and the packaging is cool.” p>
p>
What surprises her most is that when it rains, there is a white transparent umbrella at the entrance of the convenience store, which can be taken for free. After that, just return to the convenience store of the same brand. p>
p>
“I thought it was amazing. It was a test of human nature!” she said. p>
p>
I did not expect that in a few years, Rosen from Japan would land in Shanghai. p>
p>
In 1996, Shanghai Hualian Group and Japan’s Daei Group jointly established Shanghai Hualian Rosen Co., Ltd. (renamed Shanghai Rosen Convenience Limited in 2017 Company) span>. p>
p>
The first two stores were “Gubei New District Store” and “Tianlin East Road Store”. p>
p>
p>