A few days ago, the retired professor Yi Zhongtian was asked a question during the live broadcast: Can I order the four famous books.
Professor Yi ’s ranking is: Dream of the Red Chamber ＞ Journey to the West ＞ Water Margin, and the Romance of the Three Kingdoms not only accompanies the last seat, but is also fundamentally denied by Professor Yi, calling it a “jerk”, “three perspectives”, and expressing himself With “The Romance of the Three Kingdoms”, “the Han thief does not stand against one another”, I never read the Romance and only look at “Three Kingdoms.”
This sentence said that the entire live broadcast room exploded. Because “Three Kingdoms” and “The Romance of the Three Kingdoms”, although there is a difference between the positive history and the novel, there is actually no essential conflict if the “Three Views” are talked about. The most intuitive manifestation is that although the author Chen Shou had to take Cao Wei as Jin Chen, Orthodox, it ca n’t be like Liu Yizhao and Cao in the Romance, but it still gives the Shuhan Group a very high evaluation—for example, Liu Bei ’s death is written by Bian Ji, and Sun Quan ’s death is written by Ji—In more modern language, this is Standard entrained private goods, the kind that ordinary people can taste.
(Netizens even tease Professor Yi with the “six-learning” paragraph)
What’s more worthwhile is that the starting point of Professor Yi’s fame is also his “daring to speak and dare to speak” in a hundred forums, which broke people’s “three kingdoms” solidified by the novel “Three Kingdoms”. With the broadcast of the program, it became the first generation of academic stars in the new century.
No one knows why Professor Yi has such a big prejudice about The Romance of the Three Kingdoms, and he is even willing to use the “Three Views” as a reason beyond the professional category to make a comment in order to depreciate the Romance of the Three Kingdoms; I know whether Professor Yi was talking about the cross-talk “Crooked Criticism of the Three Kingdoms” when criticizing the “Bastard” and “Three Outlooks” of “The Romance of the Three Kingdoms”. He was joking.
But seeing the serious expression of Professor Yi facing the screen rebuttal barrage, it is too easy to recall the continuous explosion of knowledge since this year, as well as the various “collapse of people” and “buttocks” crooked”:
Maybe academic stars, driven by the wave of consumerism, have finally become business in our time. Maybe all academic stars will share the same path with Professor Yi—academic and celebrity. It’s always a bunch of incompatible antonyms .
Hundred lectures and academic stars
Professor Yi can become a well-known academic star, inseparable from his famous work “Three Kingdoms” and the platform that hatched “Three Kingdoms”-“Hundred Schools”-to a large extent, modern Chinese The understanding of “academic star” is defined by this lonely TV show.
(Even if you have n’t watched “The Three Kingdoms,” you should have seen this emoji)
When it was first broadcast in 2001, Hundred Lectures was actually a very hardcore program. Although the content form at that time was similar to the present one, it also adopted the “lecture” mode of guest speakers on the stage and audience listening, but the selection criteria of the guest speakers were very different from later ones, which can be roughly summarized as “talking and laughing” There is Hongru, there is no exchange between them “:
On the topic of science and engineering, the main speakers invited by the column group are Huo Jin, Yang Zhenning, and Li Zhengdao. The history of trembling in the academic circle of stubbornness is huge. On the humanities topics, the column group invited Tong Qingbing is a master of Chinese literary theory.
)
To be fair, this is a very romantic setting. The professional knowledge that once stood in high mountains has now become one with interpersonal charms with high personality charm, appearing in front of you; plus CCTV endorsement, public lecture, free viewing settings, you can even taste A bit of “forward thinking” in the sharing economy.
But the ideal setting also has to face a very intuitive pain point-this is a show that appears on the mass media platform after all-and this pain point has made the leader of the stage broadcast for two years on the show Later, he started to think of “cutting off”: no one saw it, but the cost went down a lot.
Yang Zhenning talks about quantum physics, and most people do n’t understand it.
Moreover, at that time the Internet was at a delicate stage that had just begun to spread, but not yet. Internet users with better acceptance and better knowledge reserves are only 90 million people. TV is still the absolute main force of content transmission. Whether for communication or commercial considerations, TV ratings still control the lifeblood of a program. This series of questions forced the forum to find ways to help themselves.
Here is a summary of Neil Bozeman’s three principles of successful entertainment in his famous “Entertainment to Death”:
1You cannot set a threshold for the audience, that is, at the moment of watching the festival, the audience does not need any other knowledge reserve;
2Can’t make the audience bother;
3Avoid the traditional rigorous method of speech;
Now it seems that the landmark revision of “Hundred Schools of Lectures” can be understood in some sense as a localized projection of the three principles of “Entertainment to Death”. According to China’s national conditions, the column pointed out a new course: / p>
1, not science and engineering, but specializing in humanities. The knowledge threshold of science and engineering is too high for the public’s knowledge threshold, and there are more stories in the humanities, which are more attractive to the audience.
2, the IP should be large. You can see that after