This article is from the WeChat public account: caoz’s nightmare (ID: caozsay) , author: caozsay, from the title FIG IC photo

Thank you Teacher Luo for letting us have such hot spots in the media.

Many people think that Mr. Luo is good recently. No matter what, he didn’t do anything. The 60 million signing fee is in hand.

Wait, who said that, you said it all on the Internet?

Taobao’s 80 million has been proven to be black. A hundred million people fast-handed firmly denied it. For Douyin’s 60 million, the official response was to refuse to comment.

Taste carefully, what is it like?

The peak period of the live broadcast signing fee was a few years ago when the live broadcast of the big coin spread, which was the time when Master Sicong was the most troubled. At that time, various live broadcast sites dug for well-known anchors, and indeed did a lot of signing fees. And the threshold is not high, what is the result? I don’t need to say more.

I will probably talk about the logic of the so-called signing fee today.

First, even if there is a signing fee, it usually follows various complicated terms.

Under normal circumstances, even if the person in charge of the market likes Mr. Luo again, kpi has to memorize, how many live broadcasts do you have to guarantee, what standards must the content quality meet, and how many people can reach, in order to be able to get a little bit by step To money.

Mr. Luo was given a class promise at that time. The amount was still a lot, but in the end Ms. Luo abandoned it halfway and returned the money. Many people still think Ms. Luo is very kind. I mean, this It is to get kindness on the platform, take care of Mr. Luo’s big name, and the general signing class owner encounters the situation of giving up halfway, not to mention a 100% refund, and the penalty is fined to vomit blood. Do not believe you just ask one to get or HimalayanAsked how to sign their contract.

How can there be such good money. Don’t do anything in cash, don’t have to bear any responsibilities, just talk about coping. Is the platform silly? How long has Master Sicong passed the coin?

You will understand if you have the opportunity to sign a contract with the platform. Of course, you must admit that Mr. Luo is a big name. The contract signed by others is much friendlier than us, but the platform is definitely not a philanthropist.

Second, resource commitment is common on platforms.

In fact, you can also see some of them, such as the official Douyin public account recommendation, this is the so-called promotion resources, how much is worth. Then there are some internal sources saying how much promotion resources will be provided in the first Douyin and how many people will be pushed.

So, the so-called contracting conditions, the maximum probability, is the so-called value of promotion resources. Of course, this is also money, but this is called rotten meat in the pot, and it is all circulated inside the vibrato. You want to carry it in your pocket, depending on how much money you can cash out of these resources.

Of course, this thing is also useful. You take this to talk about things. You said that Douyin gave me tens of millions of promotional resources. Should manufacturers give me a reserve price? Negotiating chips are useful. But after all, you need to go through the process and sell things in order to say that you make your own money.

Third, even if it is a commitment of resources, most of it is not in one step.

If you take out the data of the first session, you can see what the effect is and how much resources the second session will give. Basically, you will follow this model. If some data indicators are not good, I ’m sorry, I will find a way later.

Luo Yonghao sells goods to himself, not to Douyin. Douyin asked him to increase his popularity, not to invite him to be a father. In the first game, everyone can bet. This is called a trial and error culture. The second game is basically talking about data, but there will still be a certain degree of preferential treatment. After a few games, it ’s all just looking at the data. It’s up to me later. The data has been good, and I have been recommending it. If the data is not good, then I am sorry.

How much resources Douyin is willing to provide, at present there is no real official data. It can only be guessed whether it will be 60 million or more. It is possible, but cash, I guess it is not. It will be more. Byte Beat bought the hammer mobile phone that year, and wiped Luo’s butt. Honestly, Luo has owed Byte Beat to an adult relationship.

That vibrato out of the resources, it is easy to understand, remember that the meat is rotten in the pot, it is internal traffic digestion anyway. If you try a new way, you’re all happy.

Also, there are a lot of hot spots. Don’t rush to prove why this thing is valuable and why you understand the value here. At that time, Luo Zhenyu pitched in papi sauce and auctioned ads. Did he feel good, and then …

So, do n’t understand, look again, do n’t be embarrassed, do n’t show cowardice, do n’t understand.

This article is from the WeChat public account: caoz’s nightmare (ID: caozsay) , author: caozsay