In total, more than 2.8 million bottles of wine have been sold.
According to foreign media reports, recently, American wine subscription e-commerce “Winc” has completed its equity crowdfunding project. The company launched its own crowdfunding stock on the SeedInvestest platform in August 2019, and raised a total of $ 5.62 million at a price of $ 1.41 per share. This round of crowdfunding funds will be used as the company’s D series of financing portion.
Winc was founded in 2011. According to Crunchbase information, it has previously completed multiple rounds of financing. Investors including Bessemer Venture Partners, Shining Capital, Crosscut Ventures, etc. have raised a total of $ 41.6 million; the latest round C financing was completed in June 2019, and the Cool Japan Fund invested $ 10 million.
According to the introduction, Winc is a DTC brand that develops wine based on consumer data and trends. It is mainly sold on a subscription basis. Consumers need to take a minute to fill out a questionnaire, which contains six questions that will get users’ preferences for wine; then, Winc claims that they will “tailor” and distribute 4 bottles of wine for users every month, and users will also You can fill in the feedback and Winc will optimize its subsequent products based on the feedback information.
With the crowdfunding funding, Winc will launch a new “Clean Wine” brand and a range of Sakai wines next year. It will also acquire a wine company in the second quarter of 2020, which will also be Winc’s first Acquisitions.
Winc offers different investment schemes, with a minimum investment of $ 1,500. In addition to the stock share, it will also receive a $ 150 Winc Points Card and 6 bottles of wine valued at $ 116. As investment increases, Equity will also increase.
About the company ’s performance, Winc said that the company ’s total sales so far reachedMore than 2.8 million bottles of wine were produced and 71,000 consumers.