Nearly 40 net comprehensives will be launched in Q2, and the idol draft is the first to enter the spring.
Editor’s note: This article is from the WeChat public account “Entertainment and Business Observation” (ID: wenyushangyeguancha) , author Amu .
The first quarter passed quietly, and the entire industry has not yet resumed work.
After being disrupted by the epidemic situation, the Q2’s Internet integration market has added more untestable elements. Many programs that have been successfully set up cannot be recorded as scheduled, and many project teams have stopped working.
According to the data released by Yien, the number of daily active users of the online video platform during the Spring Festival of 2020 will increase by 46 million compared with the usual day. What does not match the increase in viewing demand is that the number of programs will decline. The number of new broadcasts was 105, and the number of Internet broadcasts was only 30. The number of new broadcasts of Internet broadcasts under the influence of the epidemic has decreased significantly.
Different from film and television works, the recording of variety shows is more time-sensitive, usually 1-4 weeks. After nearly two months of broadcasting, many on-demand programs have appeared “stock shortage”, and they have started. “Cloud Recording” mode.
Cloud recording will continue, Live broadcast and VLOG become the main form
According to incomplete statistics, the entire Q2 webcast list (including the original recording plan and some Q1 programs) will have a total of nearly 40 new programs.
Since the outbreak, all major platforms have eagerly joined the team of Cloud Recording. Naturally, Netcomm is not far behind, and has quickly occupied an area of the world.
Only video websites launched a lot of cloud recording programs in the first quarter, including Tencent Video’s “Goose House Good Time”, iQiyi’s house trilogy, Youku has “eat well” and “exercise well” “, Mango TV has”