1990 has passed and I miss it very much.
Editor’s note: This article is from the micro-channel public number “Game Research Society” (ID: yysaag) , Author: Tropic of Capricorn.
The 1990s are gradually becoming memories of 30 years ago.
The dark green electric fan whispering, the enamel tea pot with a cracked skin, the lace trim cloth cover on the silly big black thick TV … the outline of the old things grows with time blurry.
But some memories are old. On the night of the weekend, not long after the sun had set, the family sat in the living room and looked at the screen. On the screen, the fledgling Yang Lan and Jiang Kun, who were already famous at that time, sat together. The two extended their left and right hands, and compared to the gesture that will become a sign in the future, they read together: “I don’t see it, the world is wonderful. “
This is April 21, 1990, “Chia Tai Variety” broadcast its first episode.
1 The glorious 90s
Chia Tai Group was founded in 1921, the founders are the brothers of the Chinese Xie family, Xie Yichu and Xie Shaofei. Xie Yichu had four sons, named Xie Zhengmin, Xie Damin, Xie Zhongmin and Xie Guomin, meaning “Chia Tai China”. Among them, the fourth son, Xie Guomin, was sent to Shantou to study at an early age, and later studied economic management and business in Hong Kong.
Xie Guomin once said: “I have a special feeling for China.” Perhaps it is this feeling that gave birth to the future “Zhengda Variety.”
In the 1980s, the then chairman Xie Guomin responded to the call for reform and opening up and entered China to invest in factories, making Chia Tai Group the first foreign-funded enterprise to invest in China.
Deng Xiaoping said when he met Xie Guomin: “The names of your brothers are very good, and they are connected to Chia Tai China, which shows that you are very patriotic!”
In addition to commercial cooperation, Xie Guomin also noticed that the content of evening TV programs in China was dull at this time-there was no entertainment program on TV stations at around 8 o’clock in the evening. He thought that doing a variety show with entertainment and knowledge may effectively improve the status quo.
So, in 1990, in order to provide a “window for understanding the world and broadening the horizons” for the Chinese people, Chia Tai Group and CCTV reached a cooperation and officially launched “Chia Tai Variety”. The “Wonderful World” has been the core part of this show from the beginning.
The early “Wonderful World” is mainly composed of two parts: tourism cultural experience and live guessing. It aims to show the audience the natural scenery and cultural customs around the world. But compared to the show itself, the first thing that impresses people may be the phrase “Don’t look at it, the world is wonderful.”
This smooth talk now sounds kind and down-to-earth, but at the time, even the host felt a little “stupid.” Jiang Kun once recalled: “We were very orthodox at that time, but the producer Jiang Jixiong from Taiwan insisted on introducing this sentence on the mainland, he said it was used in Hong Kong and Taiwan.”
Now we know that this is equivalent to the slogan of the column, but only us used it at that time.
The host does n’t understand, and the audience who only watched the variety show of the party will naturally not understand it. After the program started, some people adapted this slogan into “Don’t read, two big stupid hats”, which is both ridicule and ridicule.
However, “Zhengda Variety” quickly got rid of all kinds of criticism. In the era when food and clothing were basically satisfied, and “opening the eyes to see the world” became a universal demand, such a variety of novels with rich forms and rich content was simply a sleepy pillow. In 1993, the show’s ratings reached a staggering 22.6%, not only because of the lack of competitors, but also because the show itself was recognized by the audience.
At the time, “Chia Tai Variety Location Host” even replaced “Scientist”Become the ideal career of countless children. From the “midnight sun” in Finland to the “chew wine” in the Amazon Basin … It is “Chia Tai Variety” that tells the Chinese how wonderful and wonderful the outside world is.
At the end of each episode, Weng Qianyu’s “Dedication of Love” will end, and this song has become popular all over the world. Even today, listen again to the familiar “love is love, love is amour, love is rak, love is love, love is love, love is love” written in various languages.
The splendid yesterday of “Zhengda Variety” seems to be still vivid in the eyes.