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Do you know what type of anchor is the hottest at station B?

One or two years ago, this answer might be a game, or a food and drink category, or a life category. Before the New Year, some people might say that it was Feng Timo who just signed up at station B, but now Not anymore.

On March 1st, a VTuber (short for virtual anchor) named Star Street Comet (星 街 す い せ い) held his 3D concert. The hardcore song of the whole hour was actually at station B. It burst during the broadcast. That night, the live broadcast room of Star Street Comet B reached 2.6 million, occupying the top of the list at that time and leading the second place with a total of 220 million gold seeds.

In this hour, Star Street Comet added 773 captains (fans who paid more than 198 yuan a month), and the total number of captains reached 847. After the live broadcast ended, fans also stayed in the live broadcast room for non-stop discussions, captains, gifts, the exclusive stalks of Star Street, and even threatened “I will hang my computer here today.”

On the other side of the YouTube live room, within 6 hours after the end of her live broadcast, the banner of the reminder tip has almost never been interrupted. A fan lamented to me “I have been playing money”. During this period, Star Street Comet even ranked first in Twitter’s world trends.

On March 17, the live broadcasting room of Comet Star Street broke through 1,000 captains, becoming the fourth in the history of Station B.The anchor of the famous captain. At the same time, she also became the first person in the history of Vtuber to have a fleet of 1,000 people at Station B.

Interestingly, looking at the total list of anchors of station B, whether it is the total ship value list or the number list, more than half of the top of the list are locked by the virtual anchor, and they are almost the same as Star Street Comet. He was born in Vtuber and made linkage at station B.

Ship Value List

Simply go through the experience of these popular Vtuber, it is not difficult to find that they have taken root in Station B.

Kagura Mea settled at Station B in July 2018, and currently has 710,000 followers and 468 captains. Minato-Akuya premiered on Station B in January 2019, and currently has 640,000 followers and 441 captains. Hanamaru Harumi debuted in August 2019 and premiered on Station B in the same month. At present, he has 290,000 fans and 379 captains.

In addition to these popular Vtuber live broadcasts, there are many Vtuber with few captains but very large fans, such as the shrine of Chennai with 1.14 million fans, the white snow blowing with 960,000 fans and the summer festival of 550,000 fans and many more.

Know that the large-scale rise of Vtuber overseas is the last two to three years, and the large-scale proliferation at station B has only begun in the last one or two years.

In this short period of time, these Vtubers have formed a cluster of popular outbreaks, and mobilized the high payment enthusiasm of domestic users. The great cause of Captain 700 in an hour can hardly be copied by other fields.

In the eyes of Grape King, with the proliferation of Vtuber culture, almost all businesses through the users of station B will likely have an inevitable intersection with the cultural phenomenon of Vtuber in the future. Under such a seemingly similar framework to live broadcasting, how did huge new-generation high-quality traffic erupt, and why did users pay?

Now, it is time to understand the impact of the Japanese Vtuber industry on domestic users.

Cruel competition creates legendary stars

Of all the Vtubers that are popular at Station B, Comet Star Street is one of the most special.

She didn’t have the aura of the early Vtuber dividend, nor did she endorse in advance in Japan’s Da Zi Da Hong. Borrowing the words of some Japanese brokerage companies earlier, she didn’t even have any special features. The portrayal of Star Street Comet represents precisely the group of newcomers who are most likely to be eliminated after the Japanese Vtuber competition is heated up.

At the end of 2016, Zou Ai uploaded her first video on YouTube. After more than three months, her subscribers exceeded 200,000. One year later, the love trip became popular. Japanese TV even broadcast her title show. The concepts of trip love and virtual YouTuber were spread. Later, this kind of virtual anchor was called Vtuber.

At this time, Star Street Comet, like many newcomers looking forward to Vtuber, chose to embark on this path in her personal debut. She even created a virtual character set for herself, taking the name “Star Street Comet”, Hope to shine in the night sky like a comet. But she was not as popular as fans and the market like a few lucky people.

When the number of fans on the main channel exceeded 2 million, it just came to July 2018, which was a period of fierce competition in the Vtuber industry: the Vtuber group with fewer than 200 people at the beginning of the year quickly expanded into The market of nearly 5,000 people.

During this period, many super Vtubers were born. There are strange people like Huihui Yeyue who made millions of broadcasts in the first few videos without exception.100,000 celebrities.

Compared with her / them, Star Street Comet is the unnamed generation that occupies more than 80% of the market. On May 11, her fans had just passed 1,000.

In order to celebrate 1000 fans, Star Street opened the first live broadcast

With the outbreak of the market, Vtuber’s content form has become more and more diversified, from simple video singing chats, game trial explanations, to live broadcast, recording, and even Live.

In order to keep up with the changing trend, Star Street Comet learned video editing, animation, and painting, singing, and games (professional Tetris players) she was good at. She gradually became a capable player. All-rounder.

Once played against the second-ranked player in the world

The Star Street Comet, looking for better development, joined the Vtuber group “S: gnal” in July of this year, and plans to release its own original song “comet”. However, the development after joining the group was not as smooth as she had imagined. In early August, she left “S: gnal” early, and the release of her personal original song was delayed from the original planned September to November.

In “comet”, she seemed to have some nervousness about singing the original song for the first time, and the expectations for the future, singing “Although I ca n’t touch it now, one day, I will bring something that can make people forget everything. The stage shines like a sky full of comets. ”

But this year, the wishes of Star Street Comet still do not see the signs of fulfillment, and she has only more than 2,600 fans for her debut in the past 9 months.

By 2019, fierce competition has reduced the opportunities for the Vtuber market. The head market is gradually being operated by Rainbow Club, which operates more than 100 virtual artists,Hololive, which has more than 50 virtual artists, and upd8 and other large brokerage companies sitting on the head of the superstar, such as love.

The fierce competition in the Vtuber circle has also eliminated a large number of newcomers and small and medium-sized enterprises that cannot support it.

There are many similar cases of dissolution and merger of small businesses, and the retirement of personal Vtuber is more

The Star Street comet, which did n’t see any improvement, seems to have encountered some good signs after the New Year. Japan’s “V Red and White Song Club” recommended her original song, for which she doubled the number of fans (in the early 5,000).

But she is still fighting alone, she has no money to continue this path, so she has to outsource and help others make Live2D to support the production of her next song.

In March, she ushered in the one-year anniversary of her debut, and the original song “Sky Ball, Comet は 夜 を 開 い で” (celestial body, comet across the night) made for this day was finally completed. Like the title of the song, the innocent enthusiasm was less when she debuted. This song contains more of her unwillingness to experience the hardships of the year.

“ Comet stroke Overhead

Soaked the night sky without people

To that deep sleeping city

Who is sorrowful? ”

In the past few days, she has tried to join other teams, but almost all of them have eaten in camera. The speed of evolution of Vtuber has exceeded everyone’s imagination, not only began to appear more personalized and characteristic interpretation styles, human settings, but also appeared a vertical form combined with R * 8 and other industries.

In the eyes of the brokerage company, there is no extremely outstanding personal characteristics, which is almost equal to a scrap card, and naturally no one accepts her. Fortunately, Star Street Comet did not give up. After two interviews with Vtuber’s brokerage Hololive, she finally joined INNK MUSIC, a subsidiary of the company’s leading music artist.

However, joining INNK MUSIC does not mean that she can enjoy Hololive’s huge main resources, she must rely onI only let the number of fans rise to 30,000 to have a chance. By the time she finally accumulated 30,000 fans, the time had come to September 2019, a year and a half since her debut.

After that, Star Street Comet is considered to have some promotional resources, and it can be a 3D image for more diverse activities. In October, she performed her first live broadcast on Station B. In December, she moved from INNK MUSIC to the Hololive family and became a true member of the Hololive family.

Taking this as a turning point, the popularity of Star Street Comet has skyrocketed. On YouTube, her fans have grown from 50,000 to 100,000 in just two months. Hololive immediately arranged more performance opportunities for her, including Hololive’s own 1st.fes event, and the multinational Vtuber song party held by Overidea and B station.

The next scene is the opening scene. After everyone started to understand the once unsavvy girl “Street Comet”, she held her first 3D concert, which was broadcast on YouTube and broadcast on station B. .

This live broadcast made her tweeting to 100,000, YouTube to 150,000, and in the next few weeks, she received the support of Captain Thousand at Station B.

Many fans use “Hexagon Warrior” to describe Comet Star Street. She is proficient in singing, drawing, making videos, and playing games, just like the characters in the game that are full of six attributes.

And I think, she just tried hard to prove that the day when Vtuber uploaded the first video, her dream of “sometimes going to have a concert in Budokan” is not a joke.

The persistence of Star Street Comet finally paid off. There are still many Vtubers as unsympathetic as Star Street Comet. This year the number of Vtuber players has grown to 10,000, and the competition will only be more brutal than ever. Rising stars in this environment are even more valuable in the eyes of users.

Why consume Vtuber?

Resonance with her past experience in fans’ love for Star Street Comet accounts for a large part of the dominant factor.

For most people, there are always some wishes that are difficult to fulfill. Regardless of whether you have struggled or are still working hard today, what you can change is always limited. In this case, the experience of Star Street Comet easily overlaps with each tortured soul.

This resonance is magnified by the delicate emotional shaping of Japanese songs. At the same time, the singing voice of Star Street Comet is not a sweet beauty, but it is a bit low and magnetic, and it is also very explosive, which allows her to control many emotional songs.