With the temperament of the old Luo Gan and his party, this industry is likely to be cold.

Editor’s note: This article comes from the WeChat public account “Everyone is a product manager” (ID: woshipm) author: Debating PM.

Like previous product launches, Luo Yonghao made his first live show on April Fool ’s Day, spanning several circles and being watched by thousands of people. Finally, a transcript with a turnover of 110 million and a cumulative audience of 48 million was submitted.

However, in the endless phenomena of “two million in three minutes”, “a live broadcast with over one hundred million” and so on, Lao Luo’s results are not the most abrupt. But it can be seen!

Live streaming is undoubtedly a hot topic in 2020.

1. Behind the live broadcast of goods, is the unexpected encounter between the sales terminal and the celebrity economy

In recent years, the exploration of China ’s retail has been difficult, and it has been seeking to solve the problem of traffic growth along the way.

Whether it’s the people’s WeChat, TV shopping, or Tencent’s promotion of corporate WeChat and C-end WeChat, there will be a wave of sales and there will be no essential difference.

As Yuval Hurari expressed in his trilogy of brief history, where there is change, there is room for growth and dividends.

In 2020, after 3 years of development and reshuffle, plus the support of 4G and 5G from the technology, the bottom of the product, and the help of the epidemic, live broadcast officially guided traffic; so live broadcast e-commerce has become a new consumer traffic Blue ocean.

  • From the perspective of the information carrier, text can be fabricated, pictures can be PS, video can be edited, and only live broadcast can allow users to connect with the scene in real time, providing a better experience scene.

  • From the operation method of internet celebrities, live streaming can provide a better experience scene, and with the excellent commentary interaction of the anchor, it fully invokes the key points of scarcity, urgency, interaction rate, and celebrity effect. element.

  • From the user’s perspective, live streaming brings people to the four bottom human thinking: laziness, enjoyment, sense, and profit.

    Whether it is information load, acquisition rate, or experience, live broadcast is the highest form of communication.

    On the other level, whether it is from the data released by Taobao, “the number of new live broadcast merchants increased by 719% in February this year, and 30,000 new live broadcast merchants are stationed every day.” “Action plan (2020-2022)”, compared with the sharing economy, artificial intelligence, short video, the live broadcast industry has gradually entered a stage of steady progress, and industry resources are also increasingly concentrated