More and more evidence shows that the energy of “he economy” is greatly underestimated. > “Suning wealth of information” (ID: SuningWealthInsights) , author: Fu Yifu.

There was a “consumer market value ranking” that swipes the screen-in the eyes of retail experts, the value of the consumer market from high to low is “girl> child> young woman> old man> dog> man”. Among them, The bottom of male value is not as good as Wang Xingren.

It is true that when it comes to the main shopping, many people will think of “lost family ladies” for the first time. In contrast, the male compatriots seem to have become synonymous with frugality, even if it costs money, it is mostly spent on his wife and girlfriend.

Is this really the case? I’m afraid not.

More and more evidence shows that the energy of the “other economy” is greatly underestimated, and the consumption power displayed by the male compatriots in many fields is constantly refreshing people’s three views, even compared with female consumers. Let. With the increase of income, the progress of business and the improvement of social status, the consumption consciousness of the male group is awakening, and the pace of its consumption upgrade is also accelerating. The market prospects of “other economy” will be unlimited.

Because of this, we need to understand the male group, understand their consumption preferences and habits, and then plan the future in a more targeted manner. Today, Suning Institute of Finance released the “Consumption Trends Research Report for Male Groups” (hereinafter referred to as “Report”), which aims to deeply analyze male consumption portraits and try to give a nugget to the “other economy” market.

The Report is divided into four parts:

(1) The underestimated “other economy”: Through several arguments to support the strong spending power of the male group;

(2) “The prodigal man” spends money: Exploring the consumer psychology and consumer preference characteristics of the male group;

(3) The reasons for the rise of “other economy”: Decoding the four driving forces behind the rise of male consumption;

(4) Unlimited business opportunities must be grasped: Explain the three core tone of the male consumer market, and then give layout suggestions.

Male consumption report:

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Male consumption report:

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