“Jiang Ziya” missed the Spring Festival of 2020, and the light box office revenue was greatly affected.

On the evening of April 9, Ray Media (300251.SZ) released the first quarter 2020 performance forecast.

The performance forecast shows that the net profit attributable to shareholders of listed companies in the first quarter is 20 million yuan to 40 million yuan, a year-on-year decrease of 56.33% -78.17%.

At present, as a veteran private media entertainment group, Light Media mainly has four business segments: film and television, animation, content related, and industrial investment.

The film and television sector includes movies, TV series (web dramas), etc. Among them, it is expected that the profit of the movie business will achieve year-on-year growth during the reporting period, mainly due to its participation in investment and distribution of the three films “Manslaughter”, “Two Tigers”, and “Southern Station Party”, all of which have been released in 2019. Released, and 377 million yuan box office was included in the first quarter of this year.

Cat Eye Professional Edition data shows that the total box office of the film “Bad Kill” exceeded 1.2 billion. Looking back on the entire 2019, Light Media has participated in investment, distribution or assistance in the promotion of a number of explosive movies, including “Crazy Alien”, “The Necromancer of the World” and “My Motherland”.

In addition to film box office revenue, Light Media ’s revenue and profits in the film derivative business are expected to increase substantially year-on-year.

In terms of TV series, in the first quarter, Ray Media confirmed the TV series investment income of “New World”. Although “New World” has a good audience rating under the “Spring Festival Bonus” and reached a cumulative playback of 3.102 billion on Tencent Video, the profit of Light Media’s TV drama business has decreased compared with the same period last year. In the first quarter of 2019, the revenue of Light Media in the investment and distribution of TV series came from three TV series including “The Warmth of Eight Minutes” and “You Against the Current”.

Under the influence of the epidemic, the light media also suffered a big impact on the box office revenue due to the missed 2020 Spring Festival and Valentine’s Day stalls. Films withdrawn include “Ginger Ziya” and “Buckwheat Crazy”. “Ginger Ziya” is the second part of the domestic animation “Mythical Trilogy” that invests heavily in light. The box office of the first “Dead Boy of Nezha” surpassed 5 billion at the box office, ranking second in the total box office of Chinese movies.

However, Light Media said that it is expected that more than 10 films reserved by the company will meet the release requirements. Once the theater line resumes, it will be available for screening.

CICC also said in a research report released in February that although Light Media will suffer a certain negative impact due to delays in filming and some new project delays, there are more than 20 films to be released and in production. And as of the third quarter of 2019, the book currency funds reached 2.588 billion yuan, which will help the light media to resist the impact of the epidemic.

At the same time, for the light media, domestic animation movies have become one of theGreat competitive advantage. A research report from Anxin Securities in February believed that China’s animation industry still has a lot of room for imagination and development. And Ray Media has invested in more than 20 upstream and downstream companies in the animation industry chain, with sufficient animation IP resources.

In January of this year, the original comics app “One Comic” launched by Color Bar Studios, a subsidiary of Light Media, contains official outgoing comics such as “The Nerd of the World’s Devil”, which will further benefit Light Media Incubate comic IP.

In addition, in the first quarter of this year, Light Media ’s non-recurring gains and losses will be lower than the same period last year, mainly due to the higher investment income generated by the company ’s sale of some of its shares in Hangzhou Danghong Technology Co., Ltd. in the same period last year. Similarly, the investment income from participating companies will also decrease year-on-year due to the impact of the epidemic.

(The picture is from the official Weibo of “Movie Jiang Ziya”)