The article comes from the WeChat public account: Quick Consumer (ID: fbc180) , the original title:” Coffee is too difficult! Fortunately, after Switzerland, “Bao Lei”, Starbucks announced that three consecutive quarters of an emergency, closed shop tide again “, author: Li Ke
In 2003, shortly after the outbreak of “SARS”, Starbucks ranked the top of the threat of a pandemic in the “risk factors” section of the annual report. However, in the performance statement published in early March of this year, Starbucks placed the epidemic risk behind, ranking after a weak economic situation, changing consumer tastes, rising real estate costs and natural or man-made disasters.
Unexpectedly, in less than a month, the new coronavirus epidemic that has spread worldwide is (hereinafter referred to as: epidemic) It has begun to crazily damage its profits.
Multi-country closed store is coming
The spread of the epidemic in the United States continues. Starbucks, which has 15,000 stores and franchise stores in the United States, accounts for about 50% of the company ’s global volume. As “social alienation” continues to advance, its sales in the United States Er is facing increasing pressure.