This article from the micro-channel public number: Southern Ningxia Mountain (ID: ningnanshan2017), Author: Shenzhen, southern Ningxia mountain, title figure from: IC photo

This is a short essay that records sudden thoughts.

We always pay more attention to the ability and means to fight public opinion, but we always feel that it seems that we still have shortcomings in other things.

We all understand the gap between the capabilities and means of the Chinese and Western media.

In terms of basic ability, English is an international language, and European and American media, especially British and American media, are mainstream international media. The overall strength of Europe and the United States is also higher than that of China. The military, technology, area, per capita income, and social development level are generally superior to China, and people always naturally listen to the strong and the voice of authority.

In terms of the ability to dig out news reports and news materials, the Western media does have an extraordinary ability, and the response speed is very fast and very professional.

In terms of propaganda methods, Western media have already formed multi-dimensional means, social media, official media, private media, media with different stakeholders, different viewpoints, and different factions.

There are some disagreements between different media, media supporting the opposition party, and media supporting the ruling party. Let the people have a kind of understanding that they have multiple channels for obtaining information, so they must be objective and fair in seeing things.

But beyond these, I always feel that there is something else about faintness- This thing is hidden under the surface of pluralism and freedom of speech, and it is an invisible thing that supports the war of public opinion.

In December 2019, in order to counter the various noises of Western governance of China ’s Xinjiang, CGTN (that is, the previous CCTV-9) released a Xinjiang anti-terrorism bilingual documentary in Chinese and English. exposure. The content is very shocking, reflecting the cruelty of terrorists against civilians.

This video was created to counter Western public opinion.

Our country ’s strong governance is generally successful. Xinjiang has not experienced any terrorist incidents for several years in a row. This is a miracle, and Xinjiang ’s economy has begun to recover quickly because of the rapid improvement in public order.

The typical number is the number of tourists to Xinjiang. In 2019, Xinjiang received a historical breakthrough of 200 million visitors and achieved a tourism revenue of more than 340 billion yuan. Both data growth rates exceeded 40%. This fully illustrates the positive effects that Xinjiang’s governance has brought to the development of the economy and people’s living standards.

The content and level of production of this video is quite good, and the first batch of content has been revealed. For the audience, they can learn a lot of new things.

Ran What ’s interesting is that this intentionally made video is almost nonexistent in mainstream Western media.

Here is the Weibo sent by Hu Xijin at the time:

“The Xinjiang Autonomous Region has recently released a documentary on counter-terrorism, which contains many videos of terrorist activities in previous years. The Global Times has noticed that the mainstream Western media have collectively ignored this documentary and there is almost no report. How did they do this? Kind of coordination? Interesting. “

I saw this Weibo at the time, which coincided with my previous doubts.

That is, although the Western media are spread in so many countries, with so many factions, with so many different ethnic groups, and with so many views, but it seems that there is an invisible hand that is harmonizing them Action.

Europe, North America, and Australia and New Zealand. I believe that there is no organization similar to the “Central Propaganda Department” in the West, which can unify and coordinate the media of so many countries.It’s not a big deal in your eyes, it’s not a problem.

The racist mentality of Westerners is actually very serious. Russians are also white, but only their distant relatives. Even if Russia embraced the democratic and free system in the 1990s, it was still being collectively excluded and suppressed by the West, and it was only then that it awakened.

As for Chinese people, they are farther away from Westerners in terms of ethnic origin, and it is natural to talk about it.

Years ago I went to Canberra, the capital of Australia, where there was a war museum, which mentioned that Japan launched a full attack on Southeast Asia after the attack on Pearl Harbor, and the British army suffered a defeat. On the exhibition board of the museum, I remember a sentence very clearly. When analyzing the reasons for the defeat of the British army, one thing is that the British generally think that they are more superior than Japan as an Asian country.

The picture below is two pictures of Asian tourists uploaded by Beckham ’s son Brooklyn on his social networking site, one of which is a group of Asian tourists sitting on a boat, and the other is an Asian tourist in a supermarket He said it didn’t look like Italy anymore.

Two of his brothers also liked it. In fact, tourists visiting Italy are mainly European and American. The top three are Germany, France and the United States, and they are not Italian. And he apparently has no opinions about the most foreign tourists in Europe and America.

Although this was forced to be deleted due to strong racial discrimination criticism from all walks of life, the number of likes of up to hundreds of thousands can actually explain the problem.

Common racist values ​​make the media of Western countries naturally stand on opposite sides when facing Russia and China.

Whether Russia conflicts with anyone, the Western media will stand firmly on the side of their opponents, as will China. Many people in China think that if China adopts the same system as the West, it may be accepted by the West.

Give up on this idea early. Values ​​that are also based on racial superiority will naturally result in the West ’s historical and cultural advantages over other races.Kind of thinking.

In the formation of common values, China clearly still has a way to go. Many people are not confident about our systems and roads. Many people think that Western systems are better than Chinese systems, and Western roads are better than Chinese roads.

You do a survey in China. Which one is better, the Chinese system and the Western system of democracy and freedom, must be divided, or at least not to the extent that the West thinks “the democratic system of freedom is good”.

Not only the problems of roads and systems, but also many people of our nation are not confident,

Different from the common values ​​that Westerners almost think of whites as the most superior in their hearts, we have a very large number of people who think they are inferior to foreigners, and think that Western ideas, culture and history are superior to Chinese ideas and culture. And history. Therefore, I especially like to criticize China’s ideology and culture, like to talk about the inferior roots of the Chinese, and talk about the advanced nature of the West, and openly embrace the ideas from the West.

This kind of thought still exists in the Chinese people’s mind widely. Now that foreigners have extensive news in Chinese society, I will not narrate them anymore.

You say Chinese media, do Chinese intellectuals have no fighting power?

In fact, many media in our country, especially those with a relatively high degree of marketization, have strong professionalism and combat effectiveness. In revealing the dark side of the country, various in-depth reports and details can be dug up. During the epidemic, there were many original and in-depth investigation manuscripts, tens of thousands of comments on various news sites, hot searches on Weibo, and 100,000+ on WeChat public account.

For example, people all over the country now know what “whistle blower” means. Is this translated vocabulary coupled with the fermentation of things not strong in propaganda?

Many intellectuals in our country are very combative at home, and have a deep criticism of the dark side of the country. They are also very thoughtful and can resonate with ordinary people.

It is necessary for the media and intellectuals to conduct in-depth coverage and criticism of the country, which helps to exercise the role of media supervision and promote China ’s progress. It is not a good thing for China to have no media supervision.

I think the problem is that the media with strong fighting power in the country and the intellectuals with strong fighting power in the country are involved in public opinion wars abroad. lackBit.

Our media, even those with a high degree of marketization, although they have relatively good professionalism, seem to have little positive interest in international public opinion and Western media, and they are not as good as ordinary netizens in China. High enthusiasm.

For example, in this epidemic, various media in our country have produced a variety of timelines to reflect the weak local government ’s initial anti-epidemic, which reflects the supervision and restoration of government work.

In the recent period, some western politicians and media have speculated that China should be responsible for the outbreak of the European and American epidemic. Even when China is required to compensate, I have not seen that the Chinese media have produced a large number of timelines to counter Western politicians and media. To prove that China ’s response has been fast enough to win the world a month or two.

Not to mention seeing these media go to Twitter, Facebook, YouTube and other international public opinion battlefields to publish a timeline. The only timeline is still officially released by our country.

Isn’t it important to counter the “China Responsibility Theory” of Western politicians and media? Obviously not, I am afraid that the hearts of many people in the country really feel that our country should be responsible for the epidemic, apologize, and compensate.

As far as the data is concerned, the country with the largest number of patients exported is Italy, and the country with the largest number of cases exported is the United States. The number of cases exported by China is far less than that of the United Kingdom where the think tank issued the “China compensation theory” noise. Why are these facts not promoted by domestic professional media?

Overall, the Chinese media countered the Western media, and the most pleasant time for me was when the Global Times published an “Australia, the” Paper Cat “surging around the South China Sea” in August 2016. Ironically, Australia is ” The “paper cat” has caused a strong response in Australia.

Almost all the mainstream Australian media quoted the content of this social review. Some of them were fierce in their attitude, saying that the Global Times “threatened” Australia. Some media even made a false accusation, claiming that the Global Times called for China to declare war on Australia.

They are always attacking China for various reasons, but they never expect to be counterattacked, but the word “paper cat” is very offensive, and it just hits the weakness of the superior Australians. They always It is a habitual judgment that satirizes and attacks China, and one reacts fiercely when counterattacked.

How much I was puzzled at that time was that the Australian side was all the mainstream media fighting against China. Why is there only one newspaper in China? Learn from the foreigners, come to the left and right, conservative extreme, rationalize the three-dimensional combat of various angles and how good it is.

In general, on the battlefield of international public opinion, only a few official media, foreign ministry spokespersons, Chinese embassies and other official forces are reluctant to fight back. This allows the Western media to start with a sentence of “Chinese official controlled media XX” or “Chinese official claim” to quickly hint to readers. Look, this is the official voice from authoritarian China.

Western countries, they are not only the media in combating foreign propaganda, especially the negative propaganda against China. And Western intellectuals are the same.

In the previous article, I sent Zhang Wei to participate in the Thinkers Forum organized by The Nexus Institute in the Netherlands. As you can see, when Western intellectuals discussed with Zhang Wei, they showed their treatment. What kind of attitude does China present. In the face of Zhang Weiwei, its founder directly said that China has no human rights. The rule is based on fear. It kills so many people every year, there are child laborers, etc., which is very aggressive.

Because of the difference between internal and external combat power, I think it is still a matter of constructing values. The values ​​of many people in our country only position themselves as critics of China, whether it is system, culture or other. Deep down, I still think that I am not as good as the West. The West is advanced, so it is not worth criticizing, or I am not qualified to criticize.

But you see Western media reports, no matter which Western media, they will criticize a person, a political party, a policy, a country, but they will never criticize their own path of democracy and freedom Not as good as China. On the contrary, each report reveals absolute confidence in its own path and system.

Have you seen the BBC, CNN, and the New York Times continue to report that the Western road is not as good as the Chinese socialist road, and is the Western democratic system not as good as the Chinese socialist system?

Western media news reports, you can often read more or less of their pride and superiority in their democratic and free system. I dare say that every Western reporter who faces China and Chinese people thinks that their systems and roads are better and better in their hearts.

It ’s not just a matter of system. Westerners also have a common racial psychology towards China.

Brands publicly put insulting China advertisements (remember D & G Du Gabbana), Swedish television broadcasts programs that discredited Chinese, rumored Xinjiang “concentration camps”, discredited China ’s oppression of Tibetans, accused China of being responsible Responsibility broke out in Europe and the United States, saying that China’s closure of the city has no human rights. In short, there is no psychological pressure on China’s various negative reports and accusations.

African American actors openly stated at the Academy Awards that the three Asian children were accountants because he knew that there would be no catastrophic consequences for doing so in a Western society where white people are the mainstream.

He even said, “If anyone does n’t like this joke, take your phone and leave a message on Twitter. By the way, your phone is probably made by these children.”

Their shared values ​​are very strong.

The values ​​of a normal Chinese and a normal Chinese media should be to safeguard China ’s interests and have a high degree of confidence in China ’s roads and China ’s national renaissance. You do n’t believe in yourself and ca n’t tell the Chinese story. It is necessary to exercise media supervision internally to promote reform and progress, and to dare to attack externally, defending China’s interests through various professional and authentic reports and Western media.

The times are different now, and we can no longer always make a promise to the outside world, and we must attack the inside.

It is somewhat gratifying that with the increase of national strength, young people in our country have clearly exceeded many in building the common values ​​of roads and national confidence.

In addition, changes in the external environment, especially the strong pressure from the United States, are also conducive to China ’s building of solidarity and carrying external pressure to realize the common values ​​of national rejuvenation.

The effects of these two opportunities have already been reflected in the domestic public opinion field, and will become more and more dominant over time. In the war of public opinion abroad, China has long been based on defense, blocking the penetration of Western propaganda.

After the common values ​​of the domestic public opinion field are gradually formed and gradually dominated, we will soon realize that defense and shrinkage cannot win the battle, and we must attack to win.