Author: North BB refers to the group Yu, editor: Po Where
Has “China Jordan” lost? This problem is still unknown even on the April 2020 timeline.
Because the Supreme People ’s Court has ruled in the final judgment announced on April 8 that China Jordan lost the lawsuit and needs to remove the corresponding trademarks and graphics, according to the “Jordan Sports” (that is, China Jordan) explained that the disputed trademark in this judgment is not the main trademark that Jordan Sports is using, but a combination trademark that has been registered by Jordan Sports for less than 5 years, and what is prohibited is only ” The supporting trademark of “Graphics + Text”, which has been used for many years, “Qiaodan”, “QIAODAN” and graphic trademarks, etc. have already won the lawsuit before and can continue to be used.
That is to say, the rumored trademark of “holding a ping-pong racket” will still appear on sneakers and shop recruits. The so-called “clearly edged ball is finally over” in public opinion will still be a beautiful vision, constantly Appear in various business stories in the future.
Of course, it is not surprising that “Chinese Jordan can be reversed”. Many media have reviewed a series of sophistical “arguments” of “Chinese Jordan” in court. Another part of the media said that “China’s Jordan intends to maintain the lawsuit for 8 years.” This can help them better “maintain public opinion.”
In addition, the complexity of the case itself is far beyond the common sense of ordinary people. The Chinese netizens’ high probability of “Jordan wins the lawsuit” is a hot event that “turns out of the circle” and “facts” “It is not an absolute factor in the detonation of public opinion.
But the labels of Jordan and Nike have climbed to the tip of the industrial pyramid and can be firmly bound by “China Jordan” and “Putian Shoes” for up to 8 years, which is enough to bring us beyond legal disputes. Imagination