Toon scrambled eggs, spring bamboo shoots and stewed bacon … During the epidemic, the urban men and women who are used to visiting restaurants or ordering takeaways have started to cook, and their uncles and aunts who are used to shopping in the grocery market are also learning to start. Buy food online.

“This year ’s outbreak is both a crisis and an opportunity. Our unit volume has skyrocketed, and in February even hit a new high of 1.3 billion in revenue, and the user base is constantly expanding. “In recent days, Liang Changlin, the founder of Dingdong grocery shopping platform of fresh e-commerce platform, told the” danger “and” opportunity “brought by the new crown epidemic in an interview with the reporter of www.thepaper.cn.

“Next, we will continue to implement automated warehouse construction for the long term, strengthen the systematic construction of the supply chain, continuously optimize the layout of the production site, and make certainty Work. “

It ’s not just Dingdong shopping. The Meituan grocery shopping team also told Peng Mei news reporters that more consumers started choosing online grocery shopping at the beginning of the outbreak, and the sales of Meituan grocery shopping in various places increased significantly. The highest daily sales volume in Beijing reached 2 to 3 times before the Spring Festival, and the main growth came from vegetables, meat and poultry eggs, grain and oil non-staple food, dairy products, seafood and seafood.

During the epidemic, Dingdong grocery shopping and Meituan grocery shopping these fresh e-commerce retail platforms ushered in peak traffic, and supply, logistics, distribution, and manpower encountered a comprehensive test. With the mitigation of the epidemic, as one of the 12 key areas clearly stated in the “Shanghai Action Plan for Promoting Online New Economic Development (2020-2022)”, how does fresh food e-commerce retailing seize opportunities, retain users, and maintain online New consumption has not diminished, and it has become a matter of urgency.


Secondskill: Orders soaring and prices need to be stabilized

After the New Year, at the beginning of the outbreak, many users felt: Buy on the App The dish is like a double 11 order, and the hand speed is slightly slower to show “sold out”.

Ding Dong grocery shopping before the festival, according to the big data forecast, retained 75% of the front-line employees to stay behind, and reserve sufficient inventory, but due to the public ’s The demand in all aspects is very large, and there is a shortage of supply. A Shanghai user once placed a “heaviest order” and bought 76 items at once, including 6 bags of rice, 2 barrels of cooking oil, 3 boxes of milk, as well as various vegetables, snacks, fruits, instant food.

Liang Changlin said that Ding Dong bought vegetables on January 22