This article comes from the WeChat public account: Operation Research Society (ID: U_quan) , author: routine editing unit, FIG question: IC photo

A few days ago, a friend of my mother ’s single mother who was single told me that he was going to go live on a blind date!

Stressed and distorted.jpg

What? Quick blind date? Still have to pay?

My occupational disease was instantly committed: would n’t it be gray production?

Although he emphasized to me again and again that he was definitely not cheating, I deliberately downloaded a quick hand and planned to go undercover with the “dating anchor” to find out if he was cheated.

It does n’t matter, (?) who looked for his wife ’s uncle and sister and his baby for true love The door to the new world …

How Live Blind Dates Work

Live blind date, as the name suggestsThe idea is to make a blind date in the live broadcast of the “matchmaker”.

The specific method of blind date varies with different types of anchors, some are directly connected to the wheat, some are “offline to online”, and others just add a WeChat …

Searching for keywords such as “blind date”, “matchmaker” and “introducing target” in Quick Hands, you can easily find a large group of blind date anchors.

Their account homepage is filled with the soul chicken soup of “men must love their wives”, and the success stories of “another couple is married online”:

After careful inspection, I divided these anchors into two categories: personal operation and team operation: individual anchor and team anchor.

Personal anchor

Personally operated accounts generally have random names. Generally speaking, they are name + matchmaker / emotion / blind date. There is no fixed format. The anchor is mainly middle-aged women, and there are fewer couples and men.

Personal anchors can also be roughly divided into two categories:

The first category is anchors who focus on blind dates in the same city , and their audience is usually local and residents of surrounding counties and cities.

Many of this part of the anchor is localFor your own dating agency, online live broadcast is another business method of the old-fashioned dating agency.

In addition to the information of the blind date, their homepage video will also have some lively content, such as the self-made video of the counterpart, the offline dating record, and the happy daily life of themselves, husband and children.

There is another category, which is also the most common category, which is “Anchor anchors can be connected across the country” without physical stores.

However, whether it is a local matchmaker or a national matchmaker, they all follow the “online if you are honest” interaction with the anchor Lianmai is equivalent to “going on stage.”

According to the rules, boys need to paint a sports car, fireworks and other gifts if they want to go on stage. Girls only need to indicate in the comment area that they want to go on stage. (Rules Similar to xx Jiayuan, x Hewang) .

Probably because of this rule, most of the people in Lianmai are young ladies.

Anchor Lianmaizhong

The anchor will ask all the basic information of Lian Mai ’s guests, such as age, birthplace, marriage history, monthly salary, height and weight, etc. Lian Mai ’s people will also say their requirements, probably like this:

I am 39, a xxx person, a bereavement, 160, 110 pounds, now working in the Zhenjiang factory, the child is going to school in his hometown, the grandparents bring it, I want to find a 40-45 year old, have a room and have a serious job Yes, do n’t be too fat

The anchor will do some simple verification of the information, such as asking the guests to stand up and look at the distance, asking for a divorce certificate, or asking for work details to prevent the information from being false.

I found that most of the guests who appeared on this live broadcast work in the factory, many of them are very young but divorced , and I have even seen many younger brothers and sisters who are younger than me said Are you “divorced and have children”? ? (Hug yourself who has no object)

If someone fancy Lianmai ’s girls, they often brush their basic conditions directly in the comment area, and the anchor will ask the girls about their opinions.

The way that the anchor and the heroine talk is generally very direct:

This 29-year-old divorced with a daughter is 175 tall, is it okay?

No, no with children

Do n’t bring children, this 32-year-old childless, divorced to do small business, 9k a month?

Okay, other girls say yes, that boy has a divorce certificate, he must have a divorce certificate

For me accustomed to communicating with the other half of the people behind me, this simple and rough way of asking questions in front of me is simply … too energetic, so energetic that I feel a little uncomfortable.

However, the guests in the broadcast room basically did not show any embarrassment and were very open.

After confirming that the girl can accept it, the anchor begins to scream and let the boy brush gifts:

Come on, the boy confessed to a brush and likes you, showing sincerity

Can you confess that you do n’t want to brush gifts? Let’s go for a small rocket (rmb 50 yuan)

After the gift is swiped, the anchor will privately send the girl’s WeChat to you, and the two will learn more.

A lot of people may ask, why do you have to use a rocket? Just click on the homepage of Lianmai girl and send a private message. Isn’t it fragrant?

Of course it wo n’t smell!

In the live broadcast room, this kind of small gift is equivalent to the meal requested by an offline blind date, and represents the importance you attach to the other party.

If you do n’t brush it, you will be despised to “pull” and “have no sincerity”, so most of the private letter girls will not reply.

Blindness, whether it is online or offline, pays attention to the appearance and sincerity.

Team anchor

In addition to personal accounts, some anchors have teams. From the account name and avatar, it can be seen that “there must be uniformity”:

The homepage is also very uniform, and basically all of them are successful, married, and some beautiful ladies who are very beautiful.

Unlike the previous faceless matchmakers, this type of anchors hardly show their faces or even talk much. The content of the live broadcast is their own mobile phone screen, mainly in real time with other blind dates. chat record.

Why do I know it is a real-time chat log?

Because I tried to add this WeChat account, I saw myself on the live broadcast screen …

On this kind of number, if you want to make a blind date, you do n’t need to connect with the anchor, just add the anchor ’s WeChat, fill in a series of basic information, and the anchor will recommend you a business card:

After sending the message, there will generally be a simple review process. For example, the anchor asks for a small video, saying “Lin Linhao”, and confirms that he is:

The accounts controlled by these teams are younger. They are mainly unmarried young people aged 18-28, with incomes between 3k-8k, living in second-tier cities and below, and with college degrees or below.

Compared with individual operation, the team operation method is more depersonalized, the anchor’s own sense of existence is minimal, and there is little interaction with the audience.

It can be said that the anchor of the team operation is more like an “online dating agency”. It shows the “resources” in its hands to potential users by live broadcast, and uses it as a means of drainage.

However, this kind of operation is not so sincere. First of all, it is not as WYSIWYG as Mai. The beauty of the young ladies and sisters is very high, it is difficult to avoid cheating.

In addition, I reasonably guess that many of the photos of their quick hands homepage are net pictures, used to attract boys to pay membership fees. For example:

After all, this level of face value is a scarce resource everywhere, and it is really difficult to find objects in life …

How to make a blind date anchor

After watching the blind date live broadcast for a while, I found that the reason why the live blind date is so hot, in addition to the market demand, the most attractive reason for people to enter the industry is actually-the anchors are really too rich in monetization methods!

Brushing gifts in the broadcast room

In addition to the “onstage fee” charged to boys, blind date anchors also give gifts to them during the live broadcast. The anchors will occasionally come up with words like “Thank you for the roses from XXX”. The anchor even has his own independent fan group.

These fans who brush gifts,Many people do not have a blind date. They are basically attracted by the anchor ’s emotional stories and soul chicken soup and transformed into fans.

Some people are holding a “live version if you are the one” mentality, to make up a lively, usually only some of the cheapest small gifts, be cheering for the anchor.

In addition to the fans mentioned above, there are some people with a clear purpose in the broadcast room-those who come to “hang the list”, that is, to brush some high-priced gifts (such as the price 2888 Kuaibi’s cloud-crossing arrow probably needs RMB400 +) , let the anchor guide the fans to follow the account, and get acquainted.

“Teacher Fee”

From the “brand home army” of (jumping the society to shake that) to the “Simba team with anchor anchor Xin Youzhi” “It’s not new for Kuaishou Internet celebrities to like recruiting.”

Blind date anchors also follow the rule of fast-handed anchors “Human fire must be accepted”, they can not only make money by gaining stage fees and rewards, but also charge “apprentice fees.

I asked about the way I pretended to join, and learned that joining the team requires a “tuition fee” of about 3,000 yuan.

About what you can learn after paying the tuition fee, the other party said that someone will teach you how to make a live broadcast, how to make money, and will also stream your live broadcast room.

Online diversion to WeChat collects membership fees

Actually, I just heard that the tuition fee actually costs 3,000 yuan, but I was actually taken aback-this can make money backBen?

After all, these team anchors do not appear in real life, and they rarely give rewards or even wheat. Most of them are apprentices and do not have the right to accept disciples. Are they spending money on public welfare?

Until I saw their membership fees, I found out that this tuition fee is really not expensive …

It turns out that gifts and tuition fees only account for a small portion of the income of blind date anchors. Their biggest source of income is the “membership fee”.

There are many forms of membership fees, the most common is to pay to get information about girls, and increase exposure with friends / quick friends, and you can also filter the other party ’s region, age, occupation, and appearance.

Most charging standards are like this:

48 yuan introduction 5 female guests

RMB88 introduces 10 female guests

200 yuan to introduce until you take off the order + pull the date group + send fast friends circle

500 yuan for 30 consecutive days

For the anchors in the same city, the form of membership fees will be more diverse, such as logically organizing paid offline blind date parties:

Or be a member directly converted into an ordinary dating agency, Such as the following, 998 yuan member, valid for 3 months:

New Source List

Quick hand shop selling goods

Some of the blind date anchor ’s homepage will also have some products for sale, from snack clothing to cosmetics and daily necessities.

However, most anchors generally do not spend a lot of time selling in the live broadcast. Some people will only reply when asked.

However, some clever anchors will shout a few words when the blind date succeeds, let the boys give some snacks and cosmetics to the girls:

Just met, send some small snacks to the girl, when the meeting is a gift to increase feelings chant

When she meets later, she wipes the lipstick you gave, how good it is

Even the use scenarios are built for users, which is also very powerful …

Conclusion

After seeing so many blind date anchors, in addition to feeling “this can also work”, I found that it seems to be an excellent blind date anchorIt’s not that easy.

First of all, you need to be eloquent to ensure that you have conversations when no one is on stage; second, you also need to be able to control the field to prevent the atmosphere from being too embarrassing when someone is on stage but no one is saying good.

In addition, some people in the live broadcast room are messing up and playing advertisements. Some people do n’t know the rules to explain. Some people are thankful for brushing gifts. They have to find ways to verify user information.

The homepage should also be taken care of, not only to have a blind date to succeed, but also to have soul chicken soup, in the words of the new list, it is:

If you want more people to come to your live broadcast room, you have to become a fan ’s emotional masseur

More importantly, the live broadcast time of many anchors is very long, usually in the afternoon + evening, basically about 6-8 hours a day. It takes a long time to talk and maintain concentration, which is very exhausting.

Although this line looks more profitable than Wechat, it is a good way to make friends for some young people in small towns with a narrow social scope.

Of course, while making friends, you must also protect your life and property.

Reference materials:

@ 新 榜, “Live a blind date in Kuaishou, I have learned the true meaning of love”


This article comes from the WeChat official account: Operation Research Institute (ID: U_quan) , author: routine newsroom