This is an era of “you wake up too late, you don’t have to wake up”.
Editor’s note: This article comes from the WeChat public account “Glass language beauty” (ID: crystal_words) / a>, author: Zhao glass.
01
Since engaging in career counseling, whenever people mention high income, many people think Some of the words that emerge will be:
1. Work hard;
Like many inspirational stories, many income earners will tell you how hard they were and how hard they were. Starting from ordinary salesmen without resources and funds, sometimes steamed buns are just one pickle After the meal, I finally survived the most difficult time;
2. Seriously;
According to the above remarks, I not only worked hard, but also seriously, answering any questions of customers seriously, and the service attitude is also very enthusiastic. Several potential customers have finally been impressed by me, achieving a crucial first One order;
3. Diligence;
At that time, I cherish every training opportunity of the company, at the same time, I also bought books to study and study business;
4. Will take responsibility;
At that time, the company ’s performance declined, and everyone refused to lead the team to manage. I volunteered to lead a team with continuous success …
“Efforts + Conscientiousness + Diligence + Responsibility”, I call these four points “the standard of workplace income”.
The so-called “standard configuration” means that these elements are the basic configuration of income, but is it enough? Can you get your career going smoothly?
Looking around, people who are harder than you, more serious than you, and more diligent than you are everywhere. The problem is that they may not be able to meet such opportunities to take responsibility, nor may they be able to exchange for the future.
So, where is the gap?
Why are therePeople can get a good start and can earn the ideal salary, and some people work hard for many years and still earn a fair income?
02
To understand this problem, we first popularize a concept, Industry cycle.
Generally speaking, the development of any industry has its own development laws. According to the simplest division method, it can be divided into early, middle and late stages.
The initial characteristics of the industry are fewer competitors, scarce products or services, limited customer perception, and greater industry profits;
-
After everyone gradually realizes that this industry is making money, with the influx of new practitioners, competition gradually occurs, and customers have contrasted. They are no longer as impulsive and blind as before, and slowly arrived. ” Mid-term industry “;
The medium-term characteristics of the industry are that there are more competitors, products or services are becoming more saturated, customers are more likely to be “compared”, and industry profits are gradually being compressed, but the overall life is also passable;
-
Gradually, the competition in this industry is getting fiercer. Customers can even master the product or service. The profit of the industry is meager. In addition to the earlier or the capital, the industry can maintain it. The capital is small and new. The influx of people is easily reduced to “cannon fodder”-this is the legendary “late industry”.
The industry ’s later stage is characterized by extremely fierce competition, severe excess of products or services, meager profit in the industry, and many operators “closing the door”.
It ’s like an offline physical clothing store that used to be a hit.
About 10 years ago, you opened a physical clothing store. As long as the location is good, you can still purchase goods. You can basically survive well. Now, you can look at the physical clothing stores on the street and survive. How many are there?
You can judge arbitrarily, and later open the entityIsn’t the owner of the clothing store hard, careless, and hard to learn?
Why in the same industry, some people are able to do so, while others are struggling?
In addition to subjective effort, conscientiousness, and diligence, the timing of entry is particularly important.
Generally speaking, entering in the early stage of the industry is undoubtedly an excellent opportunity to catch up. At this time, the requirements for practitioners are not too high. As long as you are optimistic about its prospects and earnestly accumulate, you can indeed make a lot of money. income.
Visitor Amei (pseudonym) regrets that he has n’t seized this opportunity.
It turned out that after Ami left the business unit four years ago, she went south alone. She heard that the new media industry was the trend of development in the next few years, so she applied for a new media agency to engage in the long-cherished editor. jobs.
-
Unfortunately, due to Ami ’s limited writing ability, she felt full of anxiety after outputting for a period of time. At this time, she did not try to improve her creative ability, but habitually avoided Then he quit his job and turned around all the time, but his income is still not improving.
Later, Ami heard that after she left, the company came again with a little girl from the 90s. This girl is different from her. She is very optimistic about the industry and she dies of her writing ability. A satisfactory manuscript, he did not hesitate to work overtime all night, and thus survived the most difficult time and became the editor-in-chief of this company. With the gradual growth of this company, the annual salary of the editor-in-chief is quite impressive, at the front The city also bought a house.
When Ami came back and wanted to find this kind of job opportunity again, he found that the job search threshold at this time had already “increased.” The self without professional background and experience blessing, gradually lost such a job search opportunity.
Ami ’s case is very typical. She did enter in the early stage of the industry, but the problem is that her ability is not enough, so she chose to give up; and until the middle and later stages of the industry, the general environment proposed a more comprehensive ability for practitioners. And strict requirements.
>
03
This is another important factor and ability beyond the industry cycle.
-
The ability here is a comprehensive concept. In addition to the professional ability considered by ordinary people, it also has operational ability, overall planning ability, marketing ability, etc.
With the interaction of industry cycles and capabilities, we can divide the matter of making money into four areas.
According to the above picture, it is not difficult to know that if your industry is just in the early stage, plus your ability is relatively strong, there are few competitors at this time. While everyone has not noticed this field, you can easily stand out and earn To the first pot of gold in life.
But why are many people unable to reach this quadrant?
Because at this stage, not only the corresponding strength, but also the vision and the grasp and prediction of the trend-and this judgment, most people are often unable to possess it due to the limitations of their own cognition and ability.
This is one of the important reasons in reality that “there are always a few people who make money”.
Tell a true story.
When I first came into contact with yoga, Mu Ming found a teacher (let ’s call it Linda for the convenience of narrative) and became her member. At that time, I also wanted to see if I might go to yoga in the future. development of.
As my understanding increased, I found that Teacher Linda had an implicit advantage, called “Entry early” .
-
Linda was only an ordinary employee of a state-owned enterprise when she came into contact with yoga. Around 2002, because her body has been sub-healthy, she began to practice yoga. At that time, yoga was not popularized. I have a good family and can afford all kinds of expenses such as yoga study and training, so I practiced for more than a year. In addition, Linda himself is really serious and hard-working. From entry to proficiency, he grew up quickly and was studied by himself. Of yoga agencies hired as yoga instructors.
Linda ’s state-owned enterprise fell around 2010After realizing the “buy-out seniority policy”, Linda simply applied for early retirement. At that time, she foreseen the huge market prospects of yoga, so she used this compensation plus her husband’s subsidies, as well as the client resources accumulated for 8 years of yoga coaching. Yoga hall.
After 2010, yoga gradually became popular in this city. Linda ’s yoga studio made a lot of money during the years when yoga was a popular sport in the city. Branch.
Wait for these two years, as the various yoga studios have blossomed, Linda ’s yoga studios have already possessed a certain scale and popularity. Although their operations have been affected by the economic environment, in general, due to the considerable The accumulation and strength can still be maintained compared to those small yoga studios.
Linda ’s case illustrates this well, that is, income is the result of the interaction between industry cycles and strength.
You may wish to think about your situation, analyze your industry cycle and your ability, and you will have a more rational and comprehensive understanding and judgment of your situation.
>
04
If you find out after reviewing the industry cycle you are in It’s the late stage of the industry, and sadly, you haven’t accumulated enough ability, how should you deal with it?
1. Change region;
There was a visitor Ahua (pseudonym) who wanted to transform himself into extracurricular tutoring for primary school students, but in large cities, due to the complexity and fierce competition of primary school tutoring institutions, if he enters a training institution, Ahua is obviously not in line required.
If Ahua is determined to work in this field, in addition to deciding to apply for a professional degree, he will also move to an area with few competitors and customers who do not understand (such as returning to his hometown). Achieve the desired goals.
2. Change industry;
The premise of this approach is that the parties need to accumulate certainCan be successfully migrated to a new industry.
According to McKinsey ’s latest industry research report, in the future, innovative occupations (such as composers, screenwriters, etc.), as well as jobs that favor social and physical and mental care (such as psychologists, sales, etc.) will not be easily replaced; they can be replaced by Mathematical modeling work, that is, work biased toward data collection and analysis, such as purchasing, accounting, and administrative assistants, is easily replaced.
Therefore, if you are a basic accountant in a small business, you should think about the direction of future transformation, and build up and enhance the corresponding capabilities so that when the change comes, it will not be too passive.
3. Change mode;
In the previous training camp, there was a student M who had been selling for many years. During the one-to-one consultation on the consultation site, I found that M was very familiar with the traditional sales model. When I mentioned that some platforms were used Drainage and other concepts, M realized suddenly, frankly, in the past few years, he lacked the lack of knowledge and understanding of these new sales models, which led to the current development dilemma.
-
No wonder some people say that this is an era of rapid change, and it is also an era of “you wake up too late, you do n’t have to wake up”.
In this era, we need to learn to get along with uncertainty, just like “flexible employment” in the data, it is difficult to judge whether it is right or wrong, because the absolutely correct choice may become history. An important lesson for individuals to learn is to constantly adjust in a dynamic environment and gradually make their choices correct.
above.
-About the author-
Zhao Xiaoli, senior career planner, national psychologist, and workplace writer. Author of the best-selling booklet “Stop Blind Efforts: Your Life Needs Redesign”, which is based on career counseling case studies, has become one of the few practical books on consulting and personal development in career planning. 2018 career planning and working methods dry goodsThe new book “From Minimalist to Extreme: Be a Powerful Person in the Field of Expertise” was named the top ten best books in the economics and management category in 2018. WeChat public account “Glass Language Professional Beauty” (crystal_words), Sina Weibo @ 赵晓 璃, vibrating @vocational career planner Zhao Xiaoli.
Since engaging in career counseling, whenever people mention high income, many people think Some of the words that emerge will be:
1. Work hard;
Like many inspirational stories, many income earners will tell you how hard they were and how hard they were. Starting from ordinary salesmen without resources and funds, sometimes steamed buns are just one pickle After the meal, I finally survived the most difficult time;
2. Seriously;
According to the above remarks, I not only worked hard, but also seriously, answering any questions of customers seriously, and the service attitude is also very enthusiastic. Several potential customers have finally been impressed by me, achieving a crucial first One order;
3. Diligence;
At that time, I cherish every training opportunity of the company, at the same time, I also bought books to study and study business;
4. Will take responsibility;
At that time, the company ’s performance declined, and everyone refused to lead the team to manage. I volunteered to lead a team with continuous success …
“Efforts + Conscientiousness + Diligence + Responsibility”, I call these four points “the standard of workplace income”.
The so-called “standard configuration” means that these elements are the basic configuration of income, but is it enough? Can you get your career going smoothly?
Looking around, people who are harder than you, more serious than you, and more diligent than you are everywhere. The problem is that they may not be able to meet such opportunities to take responsibility, nor may they be able to exchange for the future.
So, where is the gap?
Why are therePeople can get a good start and can earn the ideal salary, and some people work hard for many years and still earn a fair income?
02
To understand this problem, we first popularize a concept, Industry cycle.
Generally speaking, the development of any industry has its own development laws. According to the simplest division method, it can be divided into early, middle and late stages.
The initial characteristics of the industry are fewer competitors, scarce products or services, limited customer perception, and greater industry profits;
After everyone gradually realizes that this industry is making money, with the influx of new practitioners, competition gradually occurs, and customers have contrasted. They are no longer as impulsive and blind as before, and slowly arrived. ” Mid-term industry “;
The medium-term characteristics of the industry are that there are more competitors, products or services are becoming more saturated, customers are more likely to be “compared”, and industry profits are gradually being compressed, but the overall life is also passable;
Gradually, the competition in this industry is getting fiercer. Customers can even master the product or service. The profit of the industry is meager. In addition to the earlier or the capital, the industry can maintain it. The capital is small and new. The influx of people is easily reduced to “cannon fodder”-this is the legendary “late industry”.
The industry ’s later stage is characterized by extremely fierce competition, severe excess of products or services, meager profit in the industry, and many operators “closing the door”.
It ’s like an offline physical clothing store that used to be a hit.
About 10 years ago, you opened a physical clothing store. As long as the location is good, you can still purchase goods. You can basically survive well. Now, you can look at the physical clothing stores on the street and survive. How many are there?
You can judge arbitrarily, and later open the entityIsn’t the owner of the clothing store hard, careless, and hard to learn?
Why in the same industry, some people are able to do so, while others are struggling?
In addition to subjective effort, conscientiousness, and diligence, the timing of entry is particularly important.
Generally speaking, entering in the early stage of the industry is undoubtedly an excellent opportunity to catch up. At this time, the requirements for practitioners are not too high. As long as you are optimistic about its prospects and earnestly accumulate, you can indeed make a lot of money. income.
Visitor Amei (pseudonym) regrets that he has n’t seized this opportunity.
It turned out that after Ami left the business unit four years ago, she went south alone. She heard that the new media industry was the trend of development in the next few years, so she applied for a new media agency to engage in the long-cherished editor. jobs.
Unfortunately, due to Ami ’s limited writing ability, she felt full of anxiety after outputting for a period of time. At this time, she did not try to improve her creative ability, but habitually avoided Then he quit his job and turned around all the time, but his income is still not improving.
Later, Ami heard that after she left, the company came again with a little girl from the 90s. This girl is different from her. She is very optimistic about the industry and she dies of her writing ability. A satisfactory manuscript, he did not hesitate to work overtime all night, and thus survived the most difficult time and became the editor-in-chief of this company. With the gradual growth of this company, the annual salary of the editor-in-chief is quite impressive, at the front The city also bought a house.
When Ami came back and wanted to find this kind of job opportunity again, he found that the job search threshold at this time had already “increased.” The self without professional background and experience blessing, gradually lost such a job search opportunity.
Ami ’s case is very typical. She did enter in the early stage of the industry, but the problem is that her ability is not enough, so she chose to give up; and until the middle and later stages of the industry, the general environment proposed a more comprehensive ability for practitioners. And strict requirements.
> 03
This is another important factor and ability beyond the industry cycle.
The ability here is a comprehensive concept. In addition to the professional ability considered by ordinary people, it also has operational ability, overall planning ability, marketing ability, etc.
With the interaction of industry cycles and capabilities, we can divide the matter of making money into four areas.
According to the above picture, it is not difficult to know that if your industry is just in the early stage, plus your ability is relatively strong, there are few competitors at this time. While everyone has not noticed this field, you can easily stand out and earn To the first pot of gold in life.
But why are many people unable to reach this quadrant?
Because at this stage, not only the corresponding strength, but also the vision and the grasp and prediction of the trend-and this judgment, most people are often unable to possess it due to the limitations of their own cognition and ability.
This is one of the important reasons in reality that “there are always a few people who make money”.
Tell a true story.
When I first came into contact with yoga, Mu Ming found a teacher (let ’s call it Linda for the convenience of narrative) and became her member. At that time, I also wanted to see if I might go to yoga in the future. development of.
As my understanding increased, I found that Teacher Linda had an implicit advantage, called “Entry early” .
Linda was only an ordinary employee of a state-owned enterprise when she came into contact with yoga. Around 2002, because her body has been sub-healthy, she began to practice yoga. At that time, yoga was not popularized. I have a good family and can afford all kinds of expenses such as yoga study and training, so I practiced for more than a year. In addition, Linda himself is really serious and hard-working. From entry to proficiency, he grew up quickly and was studied by himself. Of yoga agencies hired as yoga instructors.
Linda ’s state-owned enterprise fell around 2010After realizing the “buy-out seniority policy”, Linda simply applied for early retirement. At that time, she foreseen the huge market prospects of yoga, so she used this compensation plus her husband’s subsidies, as well as the client resources accumulated for 8 years of yoga coaching. Yoga hall.
After 2010, yoga gradually became popular in this city. Linda ’s yoga studio made a lot of money during the years when yoga was a popular sport in the city. Branch.
Wait for these two years, as the various yoga studios have blossomed, Linda ’s yoga studios have already possessed a certain scale and popularity. Although their operations have been affected by the economic environment, in general, due to the considerable The accumulation and strength can still be maintained compared to those small yoga studios.
Linda ’s case illustrates this well, that is, income is the result of the interaction between industry cycles and strength.
You may wish to think about your situation, analyze your industry cycle and your ability, and you will have a more rational and comprehensive understanding and judgment of your situation.
> 04
If you find out after reviewing the industry cycle you are in It’s the late stage of the industry, and sadly, you haven’t accumulated enough ability, how should you deal with it?
1. Change region;
There was a visitor Ahua (pseudonym) who wanted to transform himself into extracurricular tutoring for primary school students, but in large cities, due to the complexity and fierce competition of primary school tutoring institutions, if he enters a training institution, Ahua is obviously not in line required.
If Ahua is determined to work in this field, in addition to deciding to apply for a professional degree, he will also move to an area with few competitors and customers who do not understand (such as returning to his hometown). Achieve the desired goals.
2. Change industry;
The premise of this approach is that the parties need to accumulate certainCan be successfully migrated to a new industry.
According to McKinsey ’s latest industry research report, in the future, innovative occupations (such as composers, screenwriters, etc.), as well as jobs that favor social and physical and mental care (such as psychologists, sales, etc.) will not be easily replaced; they can be replaced by Mathematical modeling work, that is, work biased toward data collection and analysis, such as purchasing, accounting, and administrative assistants, is easily replaced.
Therefore, if you are a basic accountant in a small business, you should think about the direction of future transformation, and build up and enhance the corresponding capabilities so that when the change comes, it will not be too passive.
3. Change mode;
In the previous training camp, there was a student M who had been selling for many years. During the one-to-one consultation on the consultation site, I found that M was very familiar with the traditional sales model. When I mentioned that some platforms were used Drainage and other concepts, M realized suddenly, frankly, in the past few years, he lacked the lack of knowledge and understanding of these new sales models, which led to the current development dilemma.
No wonder some people say that this is an era of rapid change, and it is also an era of “you wake up too late, you do n’t have to wake up”.
In this era, we need to learn to get along with uncertainty, just like “flexible employment” in the data, it is difficult to judge whether it is right or wrong, because the absolutely correct choice may become history. An important lesson for individuals to learn is to constantly adjust in a dynamic environment and gradually make their choices correct.
above.
-About the author-
Zhao Xiaoli, senior career planner, national psychologist, and workplace writer. Author of the best-selling booklet “Stop Blind Efforts: Your Life Needs Redesign”, which is based on career counseling case studies, has become one of the few practical books on consulting and personal development in career planning. 2018 career planning and working methods dry goodsThe new book “From Minimalist to Extreme: Be a Powerful Person in the Field of Expertise” was named the top ten best books in the economics and management category in 2018. WeChat public account “Glass Language Professional Beauty” (crystal_words), Sina Weibo @ 赵晓 璃, vibrating @vocational career planner Zhao Xiaoli.