Yuelin New Retail helps retail companies embrace the era of digital intelligence with simplicity, speed and low cost, and uses technology innovation to help customers achieve double performance.

In October 2016, Alibaba Ma Yun put forward the concept of “new retail” for the first time at the Yunqi Conference, and took new retail together with new manufacturing, new finance, new technologies and new resources as Alibaba Group ’s The five new strategies expounded on the outside world, and the concept of new retail exploded for the first time on the Internet.

Yuelin New Retail covers the traditional retail model. It is a digital online version of the traditional retail process. By allowing data to run more, it improves retail efficiency and comprehensively covers consumers ’touch points (access to information, mainly refers to (Online channels), to precipitate the relationship between consumers and businesses (consumer assetization), to increase the breadth of customer acquisition, to enhance the efficiency of customer acquisition, and to enhance the effectiveness of gains.

Facing the development of the concept of new retail, Yuelin New Retail has developed a solution to help retail enterprises to embrace the era of digital intelligence with simple, fast and low cost under the turbulence of new retail, and use technological innovation to help customers achieve performance Multiply.

Yinghe Software

Building a new online retail e-commerce platform and being the boss of all stores in the community

Yuelin local life O2O new retail (community new retail) realizes the in-depth integration of online and offline, brings business cycle, and fully utilizes the high fission of social e-commerce and the high repurchase rate of membership e-commerce. It is a comprehensive local life service O2O system covering take-out, group purchases, on-site O2O services, shopping in the same city, restaurant and hotel reservations, and comprehensive coverage of American group e-commerce.

The spread of the New Coronary Pneumonia epidemic has reduced the radius of activity of many people between the kitchen and bedroom at home, which has also ushered in new opportunities for the fresh e-commerce platform. The data shows that the order volume during the Spring Festival With a 3-4 times increase, the unit price of customers increased by about 70% year-on-year. WeChat mini-program official data shows that during the period from New Year ’s Eve to the seventh day of this year, the number of transactions in the fresh fruit and vegetable mini-program increased by 149%. Under the situation that the city strictly controls the travel, a nationwide slow sales of fresh food also occur simultaneously. The transportation of agricultural products to the outside world was interrupted, the purchase volume of the wholesale market dropped sharply, and the retail stores were closed.

The players in the upstream and downstream of the fresh food supply chain also began to seek solutions. The rise of “Yurun Agricultural Fresh Food” backed by the Xuzhou Yurun Agricultural Products Purchasing Center during the epidemic is the most direct example. With the help ofB-end enterprises in the consumer market can build a complete set of small program malls in a very short time, use QR codes to efficiently acquire customers, use coupons, membership cards and other modes for fission, through WeChat group + applet For low-cost customer service and community operations, the threshold of “ToC” is gradually being smoothed out.

The rise of “Yurun Agricultural Fresh” during the epidemic is the most direct example. Xuzhou Yurun was designated as one of the fresh food purchasing and distribution platforms by the Xuzhou Municipal Bureau of Commerce. Runnongxiansheng’s small program was pushed to the owner’s WeChat group, quickly accumulating a large number of users, and further energizing users based on community group purchases and distribution games provided by third parties.

Even in the late stage of the epidemic, fresh e-commerce enters the “user precipitation” stage, it is not difficult to use the tools provided by third parties to quickly obtain the capacity and experience of precipitating private domain traffic, such as using small programs to help companies connect to offline stores And online operations, using group operation, bargaining, group buying, red envelopes and other operating strategies to enhance user stickiness, and to use the digital means of opening up the supply chain and inventory system for efficient market expansion …

It is even possible to make such a prediction: offline stores are no longer the only trading center, and gradually evolved into a dual store + O2O center. Store owners of large and small stores use small programs to open up new homes, which is the most difficult. Can learn to initiate group purchases in the WeChat group.

Yuelin Community ’s new retail supports enterprise self-operated and multi-merchant settlement models, based on the user ’s geographic location, it automatically aggregates the surrounding business districts, good stores and consumers ’rights and interests, forming a new combination of online shopping and smart business district life. Retail city life applications.

Yuelin Fresh Food Distribution System

A series of automated processes such as online order placement, automatic order generation, purchase orders, sorting orders, and financial settlement are applicable to B-end fresh food distribution, corporate canteen distribution, school canteen distribution, direct sales of agricultural products at the origin, Fresh vegetable wholesale procurement platform, etc., to break the traditional fresh food distribution model for traditional enterprises to upgrade and optimize the entire distribution process to improve operational efficiency and reduce labor costs.

Yuelin Agricultural Products Traceability Platform

Taking the win-win situation of “government, enterprise and consumer” as the construction goal, establish an “identity card” system for food, realize the full traceability of the source, processing, circulation, consumption and other information of food, covering the traceability of animal husbandry, Planting industry traceability, aquatic products traceability, to create a safe and healthy food brand.

Six fields + ten industries food traceability program

The system revolves around the security management concept of “from farmland to table”, comprehensively uses a variety of cutting-edge technologies such as network technology and barcode recognition, and has production enterprises (bases, etc.), agricultural production files (production environment, production process, quality Inspection) management, inspection data (enterprise self-inspection, inspection center sampling inspection) management, barcode label printing, large-screen display and other functions, to achieve traceability management of agricultural production, circulation and other links information, provide supervision, management, support for government departments And the basis for decision-making, for enterprises to establish a credible circulation system including production, packaging, and sales.

Yuelin Community Group Purchase New Retail

Community group purchase is based on the community. Businesses recruit owners or convenience store owners in the community to become the group leader. The WeChat group is used as the carrier. The group leader publishes and promotes low-priced group purchases in the group. Order with service number. The merchant distributes the goods to the head of the group, and the user picks up the goods at the head of the group. The group head receives a commission based on sales. Essentially, community group buying is a new retail landing plan based on WeChat and light social relationships (neighborhoods).

A picture takes you to understand the community group buying mode

Through the group leader ’s preferential activities in the form of group purchases for the surrounding (in-community) residents, the group leader promotes the precise promotion and consumption stimulation of the core customers and the maintenance of customer relationship, turning inaccurate customers into high quality , A process of sticky and highly converted customers, and the community is the best place to cultivate trust, the most labor-saving, the most money-saving, and the most time-saving.

Yuelin New Retail’s community group purchase system can realize the intelligent management of the entire process from order placement to delivery and fulfillment. The supply chain of community group purchase is that the consumers in the entire community select the desired items and communicate them to the head of the group. The head of the group can pass this information to the buyer on the platform. The buyer purchases directly from the source merchant and arranges the logistics to be distributed The head of the group distributes again.

Yuelin community group purchase system can realize the whole process of user lifecycle management. Different from the e-commerce platform, the community group purchase system can realize the real-time tracking of the user status from the acquisition of users, increase activity, increase retention rate, income, self-propagation. Let every promotion of the business maximize the effect and improve the effectiveness of publicity. The platform can generate promotional materials online without the store manager posting posters everywhereeasy.

Live multi-merchant features

Yuelin’s new retail live broadcast e-commerce system integrates the Yuelin shopping live broadcast system into the original mall system or an independent shopping platform. Merchants can use the Yuelin shopping live broadcast system to achieve live broadcast while selling goods, and various live broadcast functions strive to create Maximize revenue, smooth and high-definition picture user experience, multi-platform interactive sharing to accelerate the realization of hundreds of millions of traffic.

Featured functions of Yuelin new retail products

Thousands of people with thousands of faces

Thousands of people are the basis of using big data and artificial intelligence technology to realize intelligent decision-making in retail operations.

Yuelin New Retail fully implements personalized retail operations based on thousands of people and thousands of technologies, intelligent sales decision-making, and intelligent product display to achieve doubled customer performance.

Life cycle & precision marketing workflow

In short, thousands of people are based on big data to realize customer portraits, so as to know what they like, and then realize what they like.

Member CRM

The construction of the “CRM” system is mainly based on the business needs of the enterprise. Different customers will have different designs, such as e-commerce platforms, education industry, advertising industry, etc., which can be implemented according to the company’s main business needs.

Business personnel can enter all customer data into the CRM system for unified management to form their own customer database, and can be classified according to customer needs, which greatly improves the efficiency of business staff promotion.

Customer enquiries automatically enter the high seas, preventing customers from being missed because they have not been connected to the consulting system for a long time. Digitally track the entire process of customer consultation to form an enterprise’s digital assets.

Customer information is collected in a timely manner, so that new employees can quickly understand the business content, achieve high-quality communication with customers, and communicate with customersTest of time.

Yuelin New Retail provides a complete after-sales service support system. The project has standardized business mind maps, project design documents, and third-party business access specifications, which lay a solid foundation for the long-term development of customers. The standardized code writing guarantees the high maintainability and stability of the code, the mall operation is simpler, the functions are more perfect, and the multi-user mall system with more stable performance.