On April 15, Zhao Ming, President of Honor, said in an interview with reporters that this year is a year for Honor to charge China ’s top two, and the goals and strategies for 2020 will not be adjusted for the time being. He emphasized that the glory sales recovered quickly and achieved rapid growth in March and April.


Honor President Zhao Ming

On that day, Glory released the 5G flagship mobile phone in spring Honor 30 series, Honor 30 is equipped with Huawei Kirin 985 5G SoC (integrated) chip, is a heavyweight product of Honor’s transition to trendy technology.

Zhao Ming emphasized that the Honor 30 series will be a milestone, with sales expected to exceed 10 million units.

Although both belong to Huawei, the operation of the two mobile phone brands of Honor and Huawei is relatively independent. The pricing of Honor phones is relatively cheap and the target users are relatively young.


To transform from masculinity in science and technology to trendy technology

“The goal of glory is to become a trendy brand for young people, we have to reflect the brand ’s Calmly and confidently, this conference can also be said to be a big show of science and technology. From the previous conference, the temperament of the science and technology man was transformed into the trend of technology. In the future, you will see Glory go firmly in the direction of technology and trends, and you will be more confident, More boldly to show this. “Zhao Ming said that last year was the year of glory strategy change, this year is the year of strategy implementation.

There is an oversized “HONOR” brand logo on the back shell of the Honor 30 series, which is completely different from the previous Honor products. The color choice of the mobile phone also uses young people. I like the colors of titanium sky silver and neon purple. At this press conference, models are displayed in catwalk to show the product, which is also completely different from the traditional mobile phone new product launch conference.

In September 2019, Honor ’s four major product lines were fully upgraded: the Vera series positioned as Pioneer Technology and the HONOR series positioned as Trend Technology