On April 15th, Guangdong Provincial Development and Reform Commission and other ten departments jointly issued “Guangdong Province’s Measures for Promoting Rural Consumption” (hereinafter referred to as “Measures”), which proposed the launch of a special action for the automobile to the countryside in 2020 to encourage Automobile companies make concessions to rural residents in Guangdong Province. On the basis of corporate concessions, provincial finance grants subsidies for new energy vehicles or fuel vehicles for the purchase of new energy vehicles or fuel vehicles by rural residents in Guangdong Province.
On the same day, the Guangdong Automobile Circulation Association also issued an announcement to solicit 2020 models for the promotion of vehicles to the countryside, and select 50-60 models for inclusion. The aforementioned announcement also stated that automobile manufacturers should make commitments for vehicle price concessions when promoting vehicle models that are recommended to be included in the “automotive to the countryside”, and the comprehensive discount for rural residents to purchase cars should reach more than 10% of the vehicle guidance price.
Promote the automobile to the countryside, comprehensive policies to promote rural automobile consumption
Guangdong Province promotes the policy of auto appliances going to the countryside. Cui Dongshu, the secretary general of the China Federation of Trade Unions, told Peng Pai news reporters that Guangdong ’s policy of pushing cars to the countryside is still meaningful. All have a good role in promoting.
Promote the automobile to the countryside, comprehensive policies to promote rural automobile consumption
“ Measures” pointed out that encouraging automobile manufacturers to make concessions to rural residents in Guangdong Province On the basis of corporate profits, the provincial finance will grant subsidies to the rural residents of the province to purchase new energy vehicles or fuel vehicles for new energy vehicles or fuel vehicle purchase funds. Encourage the elimination of old vehicles of National Standard III and below, and for those rural residents who trade in old ones for new ones, in addition to enjoying financial subsidies, encourage them to provide value-added services.
In addition, “Measures” also increased consumer credit support. Support the joint sales enterprises of rural commercial banks and rural credit cooperatives to formulate car purchase financial products for rural residents, and encourage unsecured car purchase loans for rural residents with good credit ratings. Support auto finance companies to develop exclusive auto consumer loan programs for rural residents. It is strictly forbidden to charge the agency fee for loan to the residents who buy cars.
“Measures” also encourages multi-brand joint operation. Guiding all counties in the province to plan and construct comprehensive auto stores, supporting OEMs to develop multi-brand joint auto and accessory sales, auto finance and insurance, auto repair and maintenance, and accelerating the construction of an urban-rural integrated auto sales and after-sales service network.
In terms of financial support, the “Measures” proposes that the provincial finance should support special actions for vehicles going to the countryside and home appliances to the countryside, encouraging cities to follow up and introduce relevant measures to promote rural consumption Measures. Actively implement the state’s policies on new energy vehicle purchase subsidies, tax reduction and exemption, and tax reduction and exemption for second-hand car dealers.
In order to better support rural automobile consumption, “Measures” also proposes to adapt to the promotion of rural new energy vehicles, and actively promote the construction of rural public charging facilities.
In conjunction with the “Measures”, there is also an announcement for the solicitation of 2020 models for the promotion of vehicles to the countryside. The announcement states that 50-60 models will be selected for selection. The announcement also pointed out that automobile manufacturers should make commitments for vehicle price concessions when promoting vehicle models that are included in the “automotive to the countryside” recommendation, and the sales price of bare cars for rural residents should not be higher than the same model and same sales area within one month The sales price of bare cars is average; the comprehensive discount for rural residents to purchase cars reaches more than 10% of the vehicle guidance price.
After a lapse of ten years, mentioning cars to go to the countryside more often
After a lapse of ten years, mentioning cars to go to the countryside more often
Cars going to the countryside is not a new concept, as early as the 2009 international financial crisis At the time, the country had issued a policy for automobile home appliances to go to the countryside, and achieved very good results.
In March 2009, the State Council issued the “Automotive Industry Adjustment and Revitalization Plan”, which arranged 5 billion yuan of central investment funds from March 1 to December 31, 2009 On the day, a one-time financial subsidy will be granted to farmers who purchase minibuses with a displacement of 1.3 liters or less, and who scrap three-wheeled vehicles or low-speed trucks for light trucks.
According to the Chinese government website, the implementation of the car to the countryside has achieved outstanding results in one year. In 2009, the production and sales of domestic vehicles exceeded 13 million units, an increase of more than the same period last year 46%, and surpassed Japan to become the world’s largest car producer in one fell swoop, and surpassed the United States to become the world’s largest new car market.
In 2018, 20 years of growth in China ’s auto market came to an abrupt halt, with auto sales appearing negative for the first time. TimeAfter ten years, the car went to the countryside to restart again.
In January 2019, the National Development and Reform Commission and other ten ministries and commissions issued the “Implementation Plan for Further Optimizing Supply and Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)”, which clearly Proposed to promote the replacement of rural vehicles. Where conditions permit, rural residents can scrap three-wheeled vehicles, purchase trucks of 3.5 tons or less or passenger vehicles with displacements of 1.6 liters or less, and give appropriate subsidies to drive rural car consumption.
Since the New Coronary Pneumonia epidemic, the auto industry has suffered greatly. The country has also issued policies to stabilize and promote auto consumption. Local governments have also introduced subsidies for car purchases, loosening restrictions on purchases, etc. policy. In this context, many local governments have also reiterated that cars go to the countryside.
On March 30, Zhejiang Provincial Development and Reform Commission and other 7 departments jointly issued “Several Opinions on Promoting Automobile Consumption in Zhejiang Province (2020-2022)”, which proposed Encourage localities to study the “car going to the countryside” subsidy policy, organize and carry out “car going to the countryside” promotional activities, promote rural car consumption, and guide rural residents to use the scrapped three-wheeled car subsidies for car purchases. Appropriate subsidies will be given to the following trucks or passenger cars with a displacement of 1.6 liters or less.
On April 7, the Sichuan Provincial Government released the “Implementation Plan for Sichuan Province to Carry out Special Activities for Cars to the Countryside in 2020”, which proposed from April 10 to 2020 On August 10, 2014, rural residents nationwide purchased 3.5-ton trucks or below produced by participating enterprises or passenger cars with a displacement of 1.6 liters or below (including new energy vehicles). On the basis of the most favorable price, rural consumers will be given a preferential price of 1,000 yuan per car and above for going to the countryside.
The rural automobile market has great potential
The rural automobile market has great potential
According to Nanfang Daily, the person in charge of the Guangdong Provincial Development and Reform Commission said that statistics show that in 2018, Guangdong ’s automobile ownership The volume is 22.7 vehicles, which is only 0.4 vehicles higher than the national average of 22.3 vehicles, lower than that of Shandong, Zhejiang and Jiangsu provinces. At the same time, the average annual car ownership per 100 households of Guangdong’s rural residents increased by 28.5% from 2015 to 2018, indicating that Guangdong’s rural car consumption is in a period of rapid rise.
The Federation of Associations has publicly stated that 19.3 units of 100 rural households in the country surveyed by the National Bureau of StatisticsLooking at the level of automobile ownership, the county and rural market has great potential. As the country stimulates the development of the automobile county and rural markets, the car market in small and medium-sized cities will gradually recover in the future. The China Automobile Dealers Association also said that the proportion of rural households with cars is less than 30%, and the rural county and township market is still a relatively large market.
Xu Haidong, assistant secretary general of the China Automobile Association, said in an interview with a surging news reporter that the first- and second-tier cities are mainly for replacement needs, and the increase in the entire auto market comes from below the third and fourth city of. This year, auto dealers of the China Association of Automobile Manufacturers and the All-China Federation of Industry and Commerce have proposed to the relevant state authorities the introduction of policies to promote consumption in the countryside.
Anxin Securities said in the research report that the current consumption potential of the rural auto market still exists, but the rural auto market and consumer environment have changed, considering demand, cost performance and Convenience and cost are still the core of car purchase. Low-end electric vehicles equipped with lithium iron phosphate batteries or the main subsidies for vehicles going to the countryside.
Cui Dongshu, secretary general of the China Federation of Trade Unions, told Peng Pai reporters that Guangdong ’s policy of pushing cars to the countryside is still more meaningful, and can promote the development of cars in the rural market. The further popularization of automobiles and the further activation of the rural market economy have a very good role in promoting.
Independent automotive analyst Zhong Shi also told Peng Pai news reporters that the introduction of auto-going-to-the-country policies like “Measures” will definitely have a certain role in promoting car consumption, Whether it can achieve the effect of 2009 still needs further observation.