Reward millions, zero deals!
Editor’s note: This article comes from the WeChat public account “Shili Village” (ID: shilipxl) author: End of the World live in ten villages.
As big anchors such as Li Jiaqi, Wei Ya, Simba, Luo Yonghao continue to create sales myths of live streaming goods, attracting many online celebrities and merchants to participate In the upsurge of live broadcast selling, including consumers are also gradually getting used to buying goods from online celebrity live broadcast rooms.
Although live broadcast selling is very hot, not all online celebrity live broadcast goods are reliable, and some pits have to be guarded.
01 Consumer pays and is still pitted
1, Sanwu products are counterfeit
Counterfeit every year, fakes every year!
For the benefit, there are always people who do this kind of thing, including the so-called influencers.
For many ordinary consumers, it is not uncommon to buy fake bags, fake shoes, and fake clothes.
Especially for some daily necessities products, such as shampoo, laundry detergent, facial mask, etc., the cost of counterfeiting is low, and the audience does not have much ability to discern.
The final consumer is extremely likely to be tricked into placing an order. And many consumers will always be kept in the dark.
2. Bad goods are not cheap
No bottom line bargaining and super gifts are common marketing routines in many online celebrity live broadcast rooms.
The final price of two bottles of “good wine” at 199 yuan is only 99 yuan per box in the online celebrity live broadcast room.
There is also a box of masks at the original price of 199. In order to make a friend, as long as 99, buy one box and send 7 boxes.
Whether it sounds or looks, it feels particularly affordable.
But in reality, this is not the case.
I know a buddy who is looking for a source of goods, and is looking for various sources of Internet celebrities in the Yiwu market.
The so-called 199 pack of ten pieces of a box of masks is only 5 yuan for the price, and 8 boxes is 40 yuan, plus less than 45 for express delivery.
The anchor sells 99, and at least doubles it. The key is that the quantity is larger and the price is more favorable.
There are many cases like this, and it is quite common to double the price of toiletries.
For example, a ginseng shampoo takes the price of 12 and the selling price of 68. A pair of trembling pants sells for 98 at the price of 13.
3. There are so many live-action selling scenes
It ’s understandable that merchants sell and buy and sell, but it ’s not right to arrange collusion in advance and sell at a loss.
This situation is particularly common on the Kuaishou platform. It is ridiculous and hateful to watch Kuaishou’s anchors and e-commerce sellers even bring the goods every night.
Here, I will briefly list three plots of sales.
a. Operation error: In the process of product listing, the merchant deliberately set the wrong selling price, for example, the original price of 98 yuan was set to 68 yuan, or the merchant Lianmai deliberately misreported the wrong price.
At this time, the anchor began to pretend to seek benefits for the fans, and the merchants began various bitter dramas.
b. Team quarrel: The boss wants to sell at a low price or buy one to get N pieces.
At this time, the partners or couples on the side started to quarrel, shouting that they should not lose money, and even crying after falling into a cup. Once staged, the drama of bankruptcy.
c. Anchor subsidy: The anchor has bargained for the fans, and the merchant has always disagreed.
Finally, the anchor said in the live broadcast that he paid for the subsidies to the merchants for a fee ranging from 10-50 yuan, and only let the merchants sell 10,000.
And all the pre-arranged plots are ultimately concessions for the merchants, so-called tears and spitting blood only put a few thousand places.
The whole plot is slashed with three arrows: The anchor seeks benefits for the fans, and the merchants pretend to make a profit and publicize the product and sell the goods, and eventually the ignorant consumers pay for it.
4. Avoiding pit guide
a, look at the data
Consumers want to make themselves smarter, they must learn to make judgments based on the brand, sales data, and evaluation of the product, including Sou Douyin and Xiaohongshu.
b. Control your hands
Except for branded products, there will be certain price control conditions. For other products, A anchor will sell today and B anchor tomorrow.It will also sell, so it’s not that bad.
Many commodities are not strictly necessary, so you have to control yourself.
No matter how good the internet celebrity goods are, they are ultimately unforgiving, just for money!
02 Sell goods or sell brands?
1. Reward millions, zero transaction
It is undeniable that some internet celebrities do have strength in bringing goods.
But it does n’t mean that all internet celebrities with fans can sell goods.
a. Internet celebrities are targeted
Celebrity anchors are also classified, such as talent anchors, funny anchors, emotional anchors, and e-commerce anchors.
Obviously, those female anchors with high face value, dancing and singing can’t bring a lot of goods, and they attract a group of old men.
And many funny anchors are helpful for brand exposure, but they really want to engage in sales, which is not expected.
b. Internet celebrities have to be professional in selling goods
And whether an anchor can bring goods, in addition to being related to her positioning, it also depends on whether the anchor ’s marketing and other capabilities are available.
Some of the anchors bragging, talking about paragraphs, and shouting mics all come along smoothly, but once they explain a skincare product, try a set of clothes, and talk about an electrical appliance, they may be frightened.
Because this requires not only professional knowledge, field trials, but also sales, marketing skills, and consumers to pay.
c. Internet celebrity data is also falsified
Quick-hand e-commerce is the core way to sell goods by rewards.
Then, the anchor takes out the gap and connects with the merchant, so as to attract people from the live broadcast room of the merchant.
Generally, a big anchor wants to get the opportunity to sell goods on the list, it is difficult for merchants not to brush 3, 400,000.
When the anchor is performing PK, at least 50w must be swiped.
The merchant spent the money, and it was really spent.
How much ROI can be achieved depends on luck. Almost no anchor dares to guarantee.
There are a lot of popular online fans and fakers. The key is the poor ability to bring goods, which eventually hangs on merchants.
There are many situations in which the quick hand brushes the list and enters the pit. The merchant brushes 200,000, 500,000 or even more than 1 million, and the final order is poor.
Counterfeit every year, fakes every year!
For the benefit, there are always people who do this kind of thing, including the so-called influencers.
For many ordinary consumers, it is not uncommon to buy fake bags, fake shoes, and fake clothes.
Especially for some daily necessities products, such as shampoo, laundry detergent, facial mask, etc., the cost of counterfeiting is low, and the audience does not have much ability to discern.
The final consumer is extremely likely to be tricked into placing an order. And many consumers will always be kept in the dark.
2. Bad goods are not cheap
No bottom line bargaining and super gifts are common marketing routines in many online celebrity live broadcast rooms.
The final price of two bottles of “good wine” at 199 yuan is only 99 yuan per box in the online celebrity live broadcast room.
There is also a box of masks at the original price of 199. In order to make a friend, as long as 99, buy one box and send 7 boxes.
Whether it sounds or looks, it feels particularly affordable.
But in reality, this is not the case.
I know a buddy who is looking for a source of goods, and is looking for various sources of Internet celebrities in the Yiwu market.
The so-called 199 pack of ten pieces of a box of masks is only 5 yuan for the price, and 8 boxes is 40 yuan, plus less than 45 for express delivery.
The anchor sells 99, and at least doubles it. The key is that the quantity is larger and the price is more favorable.
There are many cases like this, and it is quite common to double the price of toiletries.
For example, a ginseng shampoo takes the price of 12 and the selling price of 68. A pair of trembling pants sells for 98 at the price of 13.
3. There are so many live-action selling scenes
It ’s understandable that merchants sell and buy and sell, but it ’s not right to arrange collusion in advance and sell at a loss.
This situation is particularly common on the Kuaishou platform. It is ridiculous and hateful to watch Kuaishou’s anchors and e-commerce sellers even bring the goods every night.
Here, I will briefly list three plots of sales.
a. Operation error: In the process of product listing, the merchant deliberately set the wrong selling price, for example, the original price of 98 yuan was set to 68 yuan, or the merchant Lianmai deliberately misreported the wrong price.
At this time, the anchor began to pretend to seek benefits for the fans, and the merchants began various bitter dramas.
b. Team quarrel: The boss wants to sell at a low price or buy one to get N pieces.
At this time, the partners or couples on the side started to quarrel, shouting that they should not lose money, and even crying after falling into a cup. Once staged, the drama of bankruptcy.
c. Anchor subsidy: The anchor has bargained for the fans, and the merchant has always disagreed.
Finally, the anchor said in the live broadcast that he paid for the subsidies to the merchants for a fee ranging from 10-50 yuan, and only let the merchants sell 10,000.
And all the pre-arranged plots are ultimately concessions for the merchants, so-called tears and spitting blood only put a few thousand places.
The whole plot is slashed with three arrows: The anchor seeks benefits for the fans, and the merchants pretend to make a profit and publicize the product and sell the goods, and eventually the ignorant consumers pay for it.
4. Avoiding pit guide
a, look at the data
Consumers want to make themselves smarter, they must learn to make judgments based on the brand, sales data, and evaluation of the product, including Sou Douyin and Xiaohongshu.
b. Control your hands
Except for branded products, there will be certain price control conditions. For other products, A anchor will sell today and B anchor tomorrow.It will also sell, so it’s not that bad.
Many commodities are not strictly necessary, so you have to control yourself.
No matter how good the internet celebrity goods are, they are ultimately unforgiving, just for money!
02 Sell goods or sell brands?
1. Reward millions, zero transaction
It is undeniable that some internet celebrities do have strength in bringing goods.
But it does n’t mean that all internet celebrities with fans can sell goods.
a. Internet celebrities are targeted
Celebrity anchors are also classified, such as talent anchors, funny anchors, emotional anchors, and e-commerce anchors.
Obviously, those female anchors with high face value, dancing and singing can’t bring a lot of goods, and they attract a group of old men.
And many funny anchors are helpful for brand exposure, but they really want to engage in sales, which is not expected.
b. Internet celebrities have to be professional in selling goods
And whether an anchor can bring goods, in addition to being related to her positioning, it also depends on whether the anchor ’s marketing and other capabilities are available.
Some of the anchors bragging, talking about paragraphs, and shouting mics all come along smoothly, but once they explain a skincare product, try a set of clothes, and talk about an electrical appliance, they may be frightened.
Because this requires not only professional knowledge, field trials, but also sales, marketing skills, and consumers to pay.
c. Internet celebrity data is also falsified
Quick-hand e-commerce is the core way to sell goods by rewards.
Then, the anchor takes out the gap and connects with the merchant, so as to attract people from the live broadcast room of the merchant.
Generally, a big anchor wants to get the opportunity to sell goods on the list, it is difficult for merchants not to brush 3, 400,000.
When the anchor is performing PK, at least 50w must be swiped.
The merchant spent the money, and it was really spent.
How much ROI can be achieved depends on luck. Almost no anchor dares to guarantee.
There are a lot of popular online fans and fakers. The key is the poor ability to bring goods, which eventually hangs on merchants.
There are many situations in which the quick hand brushes the list and enters the pit. The merchant brushes 200,000, 500,000 or even more than 1 million, and the final order is poor.
It ’s understandable that merchants sell and buy and sell, but it ’s not right to arrange collusion in advance and sell at a loss.
This situation is particularly common on the Kuaishou platform. It is ridiculous and hateful to watch Kuaishou’s anchors and e-commerce sellers even bring the goods every night.
Here, I will briefly list three plots of sales.
a. Operation error: In the process of product listing, the merchant deliberately set the wrong selling price, for example, the original price of 98 yuan was set to 68 yuan, or the merchant Lianmai deliberately misreported the wrong price.
At this time, the anchor began to pretend to seek benefits for the fans, and the merchants began various bitter dramas.
b. Team quarrel: The boss wants to sell at a low price or buy one to get N pieces.
At this time, the partners or couples on the side started to quarrel, shouting that they should not lose money, and even crying after falling into a cup. Once staged, the drama of bankruptcy.
c. Anchor subsidy: The anchor has bargained for the fans, and the merchant has always disagreed.
Finally, the anchor said in the live broadcast that he paid for the subsidies to the merchants for a fee ranging from 10-50 yuan, and only let the merchants sell 10,000.
And all the pre-arranged plots are ultimately concessions for the merchants, so-called tears and spitting blood only put a few thousand places.
The whole plot is slashed with three arrows: The anchor seeks benefits for the fans, and the merchants pretend to make a profit and publicize the product and sell the goods, and eventually the ignorant consumers pay for it.