Who runs fast in Nanyiwu and Beibaigou?
When a large number of people dreaming of the anchor and dreaming of a night of riches are rushing to Yiwu, the northern town of Baigou, more than 1,300 kilometers away, also hopes to struggle to slow down from the impact of the epidemic Wake up slowly.
Baigou Town, which belongs to Baoding, Hebei, is adjacent to the Xiong’an New District. Its main industry is luggage production and processing. Baigou’s luggage industry is large in scale, and its upstream and downstream are perfect. According to incomplete statistics, luggage from Baigou Town to all parts of the world accounts for more than one-third of the country’s total luggage production scale. In addition to luggage, there is also a clothing and daily necessities market, which also has a huge scale and volume.
Like the popularity of Yiwu in the south, Baigou is also called “Northern Yiwu” by foreign trade practitioners.
“Southern Yiwu and Beibaigou” were all affected by the epidemic. In 2020, the production and trading of luggage in the Baigou local market stalled for nearly two months, and began to recover slowly in early April. Just like Yiwu, a large number of Baigou merchants began to try to “self-help” through live broadcasting.
The epidemic has brought crisis, and live broadcasting has brought opportunities. In theory, Baigou and Yiwu once again stood on the same starting line. However, three months later, the difference between the north and the south reappeared. This past incident contains precisely the underlying logic of the economic differences between North and South China.
Baigou people ’s “self-help”
“This was originally a shoulder bag that was going to be exported to Europe, but the epidemic there was seriously affected, and customers delayed their orders. I now need to return funds, so I sell it at a discount.” The sentence with the highest repetition rate.
Recently, Lu Minghai often went to the big warehouse on the east side of the factory yard to do live broadcast. After a simple arrangement of more than 1,000 square meters of luggage warehouse, he and his colleagues became a live broadcast room. The backlog of 100,000 bags on the shelves behind him is the product he wants to sell.
Lu Minghai and his colleagues chatted with the netizens, and unzipped and closed the leather bag in their hands. They are constantly introducing the materials and processes of leather bags to netizens.
“I have been doing foreign trade orders for 8 years, and there are many customers in Europe and the United States. The quality of the bags is absolutely assured.” The live broadcast lasted for nearly a month, making Lu Minghai feel hoarse and painful.
In this more than 50-person luggage factory, there are still a dozen young people doing live broadcasts with Lu Minghaicolleague.
“After doing so many years of business, I felt for the first time this year what is called” difficult “.” After a live broadcast, Lu Minghai sat in a chair in front of the warehouse and lit a cigarette.
According to Lu Minghai’s words, let him do the live broadcast, it is simply “catch the duck on the shelf.” “Starting live broadcasting in mid-March, I originally wanted employees to do it, but everyone is shy, so I can only take the lead.”
A month ago, Lu Minghai could n’t continue this kind of torment when there was no order for a month, and finally made a decision-all non-production line employees, including himself, were all engaged in live sales goods.
“Foreign orders can’t come in, domestic buyers are under great pressure, and now they can only find their own way.” Workers’ salary and interest on bank loans are now a headache for Lu Minghai. If the factory does not have money to enter the account, he will face a crisis of bankruptcy.
There are many enterprises and merchants in the same situation as Lu Minghai in Baigou. While the domestic epidemic situation is gradually being controlled, the epidemic situation in foreign countries has been spreading. The demand in the domestic market has slowed down and foreign orders have also been affected. Some luggage companies specializing in foreign trade are eager to target their way out to the domestic market, trying to seek breakthroughs.
Some people are trying to open a store on a social e-commerce platform, some people are trying to open a live broadcast on a live broadcast platform, and some people find some influencers with various connections and relationships to try to put the backlog in the warehouse The goods were quickly “thrown” out.
“If you do n’t want a solution, the bags in the warehouse will soon become a pile of useless” waste “. By then, you will just take 20% off or 30% off to take out, and no one wants it.” The female bag business owner Liu Li said that like the style of clothing, the style of bags and bags changes every year. Once a bag is eliminated, the goods produced will be unsalable and can only be circulated at a low price to the tail market. .
At the same time, local business operators and many family-owned luggage production workshops also regard live broadcasting as a straw.
According to media reports, the local Baigou New City E-Commerce Association is also actively helping luggage companies to solve the problem of unsalable salesIn addition to docking with e-commerce platform resources, it also carries out “cloud classrooms” to provide live broadcast talents, account opening and other training services, so that brand merchants, physical factories, and offline stores can live broadcast and sell goods.
Slow and hot Baigou, Envy Yiwu
However, compared with the lively scene of Yiwu live goods delivery, Baigou live goods delivery is still in the slow-heat stage. There are many reasons behind this, such as the environment, the hearts of the people, and the attitude of the government.
“The entire market was only lifted in early April. Local villages and markets were closed in the previous two months. People inside could not get out, and people outside could not get in. More strict than Zhejiang. A merchant from Zhejiang said that after he returned to Baigou in February, he concentrated on isolation for a period of time, and then returned to Baigou’s home to continue isolation. The overall isolation period lasted for nearly a month. During this one month, he could do almost nothing except wait.
“Don’t ask for merit, but ask for nothing.” Some people comment on the local strictness.
“Actually, the factory is in the village, and the workers are the villagers. The production conditions were met at the beginning, but they were not allowed to start work. When the work was started, there were no orders.” Lu Minghai said.
In March, as the market “lifted the ban”, information on job search and recruitment became more popular on Baigou Post Bar. However, as a system, the industry has not recovered so fast. The factory is shut down, the sales stall is closed, and the logistics are stagnant. It is not easy to turn every gear again.
Enterprises and merchants like Lu Minghai, looking forward to live broadcasting, began to try to recruit some experienced anchors and e-commerce operators. But compared to inventory, this is just a lot of money.
More puzzling is the resilience of businessmen.
Yiwu businessmen who “fight a fight, a bike becomes a motorcycle, a fight, a bike becomes a Lambo” see the outbreak as an opportunity, but many businessmen in Baigou regard the outbreak as a pressure.
Many people choose
However, compared with the lively scene of Yiwu live goods delivery, Baigou live goods delivery is still in the slow-heat stage. There are many reasons behind this, such as the environment, the hearts of the people, and the attitude of the government.
“The entire market was only lifted in early April. Local villages and markets were closed in the previous two months. People inside could not get out, and people outside could not get in. More strict than Zhejiang. A merchant from Zhejiang said that after he returned to Baigou in February, he concentrated on isolation for a period of time, and then returned to Baigou’s home to continue isolation. The overall isolation period lasted for nearly a month. During this one month, he could do almost nothing except wait.
“Don’t ask for merit, but ask for nothing.” Some people comment on the local strictness.
“Actually, the factory is in the village, and the workers are the villagers. The production conditions were met at the beginning, but they were not allowed to start work. When the work was started, there were no orders.” Lu Minghai said.
In March, as the market “lifted the ban”, information on job search and recruitment became more popular on Baigou Post Bar. However, as a system, the industry has not recovered so fast. The factory is shut down, the sales stall is closed, and the logistics are stagnant. It is not easy to turn every gear again.
Enterprises and merchants like Lu Minghai, looking forward to live broadcasting, began to try to recruit some experienced anchors and e-commerce operators. But compared to inventory, this is just a lot of money.
More puzzling is the resilience of businessmen.
Yiwu businessmen who “fight a fight, a bike becomes a motorcycle, a fight, a bike becomes a Lambo” see the outbreak as an opportunity, but many businessmen in Baigou regard the outbreak as a pressure.
Many people choose