Epidemic promotion
Editor’s note: This article comes from WeChat public account ) .
Writer: EW Translation | Li Xiaolin
Review: Yan Wei
Facebook Gaming, Facebook ’s live game app, was originally planned to launch in June, but with the continued growth of Facebook Gaming and the epidemic, Facebook believes that it is now the best time to release the app.
Facebook upgraded it to meet current needs. The app was launched on April 20 and was initially only available on Android devices. Facebook plans to release the app on iOS devices after obtaining Apple ’s approval.
Before that, Facebook Gaming has been tested in a number of markets including Latin America and Southeast Asia for one and a half years.
Head of Facebook Gaming application Fidji Simo told the media, “Investing in games has generally become our top priority, because we believe that games are a form of entertainment that truly connects people. It is not only a passive form of consumption, but also an interactive entertainment activity that brings people together. “
Fidji Simo pointed out that the gaming business during quarantine has experienced substantial growth.
Some of the features of Facebook Gaming
Facebook will launch a live game application for creating and watching real-time games. Social engagement is the focus of the app, and the iOS version is yet to be reviewed by Apple.
Facebook will also launch a tool called Go Live, which aims to break the market currently dominated by Twitch and YouTube.
Facebook tries to guide users to add the “Go Live” tool, so that users can directly broadcast mobile games to Facebook in real time from the mobile interface. Previously, anchors usually required live third-party software and hardware on platforms such as Twitch.
According to media reports, the function wants to “allow users to upload other mobile live content on the same device with just a few buttons”. Live broadcast can be synchronizedThe stream to the anchor ’s personal Facebook page makes it easier for fans to watch. “Vivek Sharma, vice president of Facebook games, said that people are watching live broadcasts and everyone wants to be the anchor. In Go Live, you can become the anchor with just a few clicks.
At this time, the app has no advertising support, although Facebook revealed to the media that it plans to make a profit by charging commissions from viewers ’rewards to the anchor.
Like YouTube and Twitch, Facebook is indeed trying to provide a way for some anchors to profit. Similar to Twitch’s membership and YouTube’s partner program, Facebook’s “level up” aims to make anchors profitable.
Facebook said it will explore more monetization options over time.
Facebook game progress
Facebook has invested in games for many years and is trying to build its streaming community by collaborating with different creators and hosting e-sports competitions.
A report from streaming software company StreamElements shows that between December 2018 and December 2019, the viewing time of Facebook games increased by 210%.
At present, the market has a more representative view of Facebook Gaming, and still believes that Facebook ’s game user base is not good: Although Facebook has a large user base (2.5 billion people use Facebook every month), but they are watching game time In terms of aspects, it still lags behind Twitch and YouTube (which belong to Amazon and Google).
According to public data, Twitch accounted for 61% of the viewing time in December 2019, while YouTube maintained a 28% market share. In fourth place is Microsoft’s Mixer, but the company’s total time to watch live broadcasts is less than 3% of the total viewing time.
There is a view that, compared with the professional games of Twitch and YouTube and the guidance of some heavy games, Facebook Gaming may achieve differentiated coverage in casual games.
Facebook has invested in games for many years and is trying to build its streaming community by collaborating with different creators and hosting e-sports competitions.
A report from streaming software company StreamElements shows that between December 2018 and December 2019, the viewing time of Facebook games increased by 210%.
At present, the market has a more representative view of Facebook Gaming, and still believes that Facebook ’s game user base is not good: Although Facebook has a large user base (2.5 billion people use Facebook every month), but they are watching game time In terms of aspects, it still lags behind Twitch and YouTube (which belong to Amazon and Google).
According to public data, Twitch accounted for 61% of the viewing time in December 2019, while YouTube maintained a 28% market share. In fourth place is Microsoft’s Mixer, but the company’s total time to watch live broadcasts is less than 3% of the total viewing time.
There is a view that, compared with the professional games of Twitch and YouTube and the guidance of some heavy games, Facebook Gaming may achieve differentiated coverage in casual games.