Love desires live, and evil desires die. There is no dialogue, only melee.
Editor’s note: This article comes from the WeChat public account “Entertainment Hard Candy” (ID: yuleyingtang) , author: Li Chunhui.
People are popular.
With Station B as a new position, AO3 fandom and Xiao Zhan fans broke out again.
The reason is that in early April, Station B and the sponsors organized a “Heart Challenge Mixed Cut Competition” in the entertainment area. Users can edit star videos and submit entries, and get corresponding rewards based on rankings.
This is a typical star powder co-creation activity, relying on its own power to create a larger stage for idol. From Weibo to major video sites, from communities to online music platforms, fans follow this logic.
And fans of Xiao Zhan overturned the car again at this event. Fans are too good at fighting, but don’t know how to retreat. They called on Weibo to vote and sent the video clips related to Xiao Zhan to the front page of the B station. Since the end of February, Xiao Zhan, who has been surrounded by the ao3 fandom because of the “227 incident”, has once again been sent to the cusp by fans.
And unfortunately, it is naturally a platform. Last time was ao3, this time it was station B.
Search B station ceo on Weibo, the entry has been brushed like this
Block Xiao Zhan at station B, and then?
Someone says “the Internet does not”Memory” is definitely the biggest misunderstanding.
Hate lasts longer than love. Passers-by turn around and forget, but there are always people who remind “don’t forget”.
Hard Candy does n’t intend to participate in the debate on the 227 event itself __biz = MzU4OTU4MjM1OA == & mid = 2247512359 & idx = 1 & sn = 5ce009adea9a929b85fcc4aa6f7ce930 & chksm = fdc9a85ecabe21487a7b71aebdd833b54a87251bf20c48c8e584d1dd63fb18e1a1c3d1ed5bc7 & scene = 21 # wechat_redirect “tab =” innerlink “target =” _ blank “textvalue =” Xiaozhan fans, ao3 and “227 jihad”, opened in the most pathetic entertainment ” “Event” “> Xiao Zhan fans, ao3 and” 227 Jihad “, the most tragic entertainment” event “in the opening year ). In fact, since then, I have walked around the ruins of the Internet created by the battle between the two sides.
Only when the emotional concentration is within certain limits can rational discussion be conducted. When the emotional intensity is higher than the limit, reason is replaced by empty slogans and unrealistic fantasies.
Love desires to live, and evil desires to die. There is no dialogue, only melee.
This is the current situation between the circle layer and the circle layer.
The pond fish is on fire, and the city gate is affected. AO3 is the first victim platform for the battle between the circles, and station B will never be the last one.
This is also the part where Hard Candy Jun is most tired of these things.
The two sides can never fight, they can only go to kidnap the platform, I really hope they both go to Chaoyang Park to make an appointment.
The question that Hard Candy wants to discuss is how should the platform manage itself under the contradictions in the circle? This is also a crisis public relations problem often encountered by platforms and brands.
Reports, public protests, invoices, threats to withdraw. In fact, regardless of whether it is a fan circle or a rice circle, the same method is used. This method can put oneThe voice of a small group is maximized, thus giving it the power to kill and kill in the age of data and public opinion. Its power is growing, its capabilities are growing, and its sense of accomplishment is growing. At the same time, the desire is getting bigger and bigger, and it is accompanied by the impulse to do evil.
B station clearly understands the huge disruption of the community ’s vitality by making data in the rice circle, and adjusted the rules of the event in time for the first announcement. In the second announcement, it went a step further and directly eliminated the dimension of voting.
But this is not enough. Despite the adjustment of the rules, the latest game situation has no content of Xiao Zhan, but the protests continue. The appeal quickly became that Xiao Zhan did not deserve to have fan content. Xiao Zhan had to leave Station B, and even the content of the rice circle and even non-ACG content left Station B.
If the modification of the mixing and cutting activity rules at Station B is indeed a problem of realizing the data dimension; then if further “admonishment” is made and the content related to Xiao Zhan disappears completely at Station B, it is a complete platform degeneration . Because that means “accepting reports that lack a fixed principle.”
In the future, as long as enough circles can gather enough people, they can use this to threaten to delist things they do n’t like.
This would be better than reporting to the public authority, because private business organizations are obviously more “counseling”. As long as you can persevere in invoicing, reporting content, giving the app low scores, and creating public opinion, the company may “surrender.”
The latest comments under the “Mixed Contest”
The metaphor of the dragon-slaughter turned into a dragon is vulgar, but the result of violent control of violence is almost like this.
Groups often wipe out the unique vision and unique insights that may exist in individuals. Some people may say that today’s young people are clearly a more individualistic and independent generation. But in the opinion of Hard Candy Jun, in its circle, today ’sYoung people are more inclined to think and act simultaneously than ever before . Whether it is a fan of Xiao Zhan, or a 227 fighter, or a fan of the UP master.
When the circle goes to the public, the “generalization” of the rice circle
When I wrote the “IP” cultural part for the “Luo Ji thinking” New Year’s speech in 2015, and shared the relevant youth subcultures with my older collaborators, at that time, I was proud of. I am proud that I am also a part of the circle culture, with my favorite fan dramas, the web authors I chase, and all kinds of weird things that I care about.
From what day? I am no longer willing to talk about my “rotten girl”, “secondary element” and “chasing the stars”, and I don’t even like being labeled like this.
Zhang Dai said, “People don’t have a love for love, they don’t have affection”. But today, admitting that you have a certain circle of preferences, often not only a personal matter, but also means that you are bound to many people in this circle, although some of these views and behaviors you do not agree with, but still be regarded As one.
How did we become prisoners of group consciousness and become involved in an endless cycle of party homogeneity?
Hard Candy Jun always remembers what UP host dog hank said when he hosted a year ’s BML (Annual Festival of Station B), “It seems a bit strange among the crowd and finally found the organization. It turns out that there are many in this world. People are the same as themselves. “
This is exactly how we like the older generation of second generations when they met Station B.
Today, the two-dimensional culture and youth subculture are recognized by society and sought after by capital. However, in the past, in the face of the alienation of the “now charged” people and the loneliness of the three-dimensional world, many secondary elements urgently needed to find “another me in the world” and an urgent sense of belonging.
In the beginning, the convenient Internet tools made us finally find the same good, and the culture of the circle layer has flourished.
But as they continue to develop outward, the circle culture has begun to mutate again. The circle wants to maintain its position and maintain the sense of superiority of the circle, and it is almost inevitable to be aggressive.
At the beginning, people were always talking about “entering circle” with excitement, and then discussing “outing circle” with a little fear, and now, it’s time to face “outing circle”.
Returning to the B-site mixed-cutting competition, some users ’views are to resist the invasion of the celebrity rice circle and prevent B-site from becoming microFans like Bo noisy control the commentary.
Is this really a problem with celebrity fans? Students who defend the purity of the second-dimensional team, will not forget that in 2018, the “national team” was reportedly removed from the family in the second-dimensional circle? To the advantage, it is also a good story to give a list of virtual characters. And the countermeasures adopted by AO3 supporters are also completely the same as the rice circle.
Countermeasures under the “Mixed Contest”
The rice circle is not a star chase circle, but a set of thinking patterns and behavior patterns. It is invading all circle cultures in an all-round way. Former anime fans have become fans; former crosstalk fans have become fans; former e-sports fans have become fans …
Each circle seems to abide by its own rules, but it violates the boundaries of others unscrupulously. If you smash my pot, I will lift your table, and small contradictions become fuse, and eventually become irreconcilable.
The generalization of the rice circle has become the biggest mental pollution in social networks; the active search for “gentiles” is its biggest cancer.
Multiculturalism is the A side of the circle, and the non-my family is the B side of the circle.
Diversified public opinion field, is it possible?
More and more topics can be cut off. Before, only “believe it or not” has such a weight. At present, whether he likes Xu Da sao is still annoying, whether he supports “Hua Hua and the Three Cats” or objection seems to be enough to be a matter of principle.
With it, the online public opinion environment has become extremely bad. The biggest public opinion field was Sina Weibo first; then, Douban ’s shadow score also became a pink battlefield; the former who had the attitude of “intellectual” was defeated; The station also stood at the cusp of this storm.
When I wrote the “IP” cultural part for the “Luo Ji thinking” New Year’s speech in 2015, and shared the relevant youth subcultures with my older collaborators, at that time, I was proud of. I am proud that I am also a part of the circle culture, with my favorite fan dramas, the web authors I chase, and all kinds of weird things that I care about.
From what day? I am no longer willing to talk about my “rotten girl”, “secondary element” and “chasing the stars”, and I don’t even like being labeled like this.
Zhang Dai said, “People don’t have a love for love, they don’t have affection”. But today, admitting that you have a certain circle of preferences, often not only a personal matter, but also means that you are bound to many people in this circle, although some of these views and behaviors you do not agree with, but still be regarded As one.
How did we become prisoners of group consciousness and become involved in an endless cycle of party homogeneity?
Hard Candy Jun always remembers what UP host dog hank said when he hosted a year ’s BML (Annual Festival of Station B), “It seems a bit strange among the crowd and finally found the organization. It turns out that there are many in this world. People are the same as themselves. “
This is exactly how we like the older generation of second generations when they met Station B.
Today, the two-dimensional culture and youth subculture are recognized by society and sought after by capital. However, in the past, in the face of the alienation of the “now charged” people and the loneliness of the three-dimensional world, many secondary elements urgently needed to find “another me in the world” and an urgent sense of belonging.
In the beginning, the convenient Internet tools made us finally find the same good, and the culture of the circle layer has flourished.
But as they continue to develop outward, the circle culture has begun to mutate again. The circle wants to maintain its position and maintain the sense of superiority of the circle, and it is almost inevitable to be aggressive.
At the beginning, people were always talking about “entering circle” with excitement, and then discussing “outing circle” with a little fear, and now, it’s time to face “outing circle”.
Returning to the B-site mixed-cutting competition, some users ’views are to resist the invasion of the celebrity rice circle and prevent B-site from becoming microFans like Bo noisy control the commentary.
Is this really a problem with celebrity fans? Students who defend the purity of the second-dimensional team, will not forget that in 2018, the “national team” was reportedly removed from the family in the second-dimensional circle? To the advantage, it is also a good story to give a list of virtual characters. And the countermeasures adopted by AO3 supporters are also completely the same as the rice circle.
Countermeasures under the “Mixed Contest”
The rice circle is not a star chase circle, but a set of thinking patterns and behavior patterns. It is invading all circle cultures in an all-round way. Former anime fans have become fans; former crosstalk fans have become fans; former e-sports fans have become fans …
Each circle seems to abide by its own rules, but it violates the boundaries of others unscrupulously. If you smash my pot, I will lift your table, and small contradictions become fuse, and eventually become irreconcilable.
The generalization of the rice circle has become the biggest mental pollution in social networks; the active search for “gentiles” is its biggest cancer.
Multiculturalism is the A side of the circle, and the non-my family is the B side of the circle.
Diversified public opinion field, is it possible?
More and more topics can be cut off. Before, only “believe it or not” has such a weight. At present, whether he likes Xu Da sao is still annoying, whether he supports “Hua Hua and the Three Cats” or objection seems to be enough to be a matter of principle.
With it, the online public opinion environment has become extremely bad. The biggest public opinion field was Sina Weibo first; then, Douban ’s shadow score also became a pink battlefield; the former who had the attitude of “intellectual” was defeated; The station also stood at the cusp of this storm.