WeChat sent a short video, vibrato to attack the social.
Editor’s note: This article comes from the WeChat public account ” Tech planet “(ID: tech618) , author: Chen Qiaohui, editor: Yang industry break.
Short tone for short video and live broadcast platform is making great strides on the social road.
Tech Planet (WeChat ID: tech618) was exclusively informed that Vibrato quietly launched the video call function recently. Unlike the previously connected “connect” function that only supports random matching video chat, the new video call function allows Douyin friends to follow each other to initiate a video call, which has a stronger social meaning.
It is also worth mentioning that Douyin can conduct cross-end video calls with the latest version 1.9.8 of “Multi-Flash”, which is also known as ByteDance, which means that after the two have been connected at the content sharing level, Realized instant messaging.
Tikyin takes a big step
The newly launched Douyin video call function, the current entrance is at Douyin-Messages-the upper right of the chat interface of friends and the bottom navigation bar ” + “Sign. Unlike the video call that is hidden in the WeChat friend conversation bar, a video call button is very prominent in the upper right corner of the Douyin friend conversation interface.
There are currently two ways to implement Douyin video calls. One is to follow each other within Douyin and the video call can be started after following; the second is the “multi-flash” version above 1.9.8. After becoming a multi-flash friend, you can directly reach the vibrato of the other party through the video call function.
Tech Planet (WeChat ID: tech618) after experience, found that the video call interface of “Douyin” contains two beautification functions “beautification” and “props”.
Beauty contains beautyTwo small functional items, Yan and Makeup, help users to modify their faces. In the “props”, you can add a fun mask for the user, and you can also choose to play in the interactive game to avoid the two sides looking directly at the embarrassing chat.
Previous , “Multi-flash” can only select multi-flash friends to make video calls, but the new version of “multi-flash” already supports calling to “Douyin” for answering, but Douyin does not yet support callback, only through Douyin Inter-office in order to use the callback function through vibrato.
At present, whether it is “shaking” or “multi-flashing”, the video calling function is biased towards beauty and entertainment style, which meets the tastes of young people, and encourages shaking Young users on the audio use the video chat function boldly in Douyin, it is not difficult to see that Douyin wants to become a popular instant messaging product for young people and even the public.
After attracting young people with short videos, Douyin has to work hard in the social field.
In March 2020, Douyin launched the “Voice Live Dating Profile”. This module is in “Live Broadcast”. After the live broadcast is activated, the anchor can answer Lianmai. If the user applies for too much Lianmai, the anchor can click to create a chat room. There are 8 auditoriums in the chat room, supporting 8 viewers to chat online at the same time.
At the beginning of April of this year, Douyin conducted another internal test called “Connect”The video call function, the entrance is in the navigation bar at the bottom of the shooting interface. The difference with the “video chat” function of the friend interface is that the video call can only be made after the 1V1 random match taken by the “connection” is made.
Furthermore, real-name authentication is required before using the “Connect” function, including real name, mobile phone number and facial feature information. The connection matching is based on the public information filled in the user’s personal homepage, the usage log information of Douyin, and the city where he is located. Its function is similar to WeChat’s “Shake” and “Nearby People”, and it is more inclined to socialize with strangers.
Just shortly after the “Connect” internal test, some users found that the “same city” at the bottom of the Douyin App became an “acquaintance”, and the same city was moved to the top of the page. Acquaintances page displays Douyin ’s interrelated friends and short videos posted by people they may know to help users establish their acquaintance social relationship chain.
In addition, click “Add Friends” on Douyin to enter the friends list. When you see “Contacts”, “Passwords of friends outside the station”, “Sweep”, and “face-to-face” at the top, you will not be confused WeChat feeling.
This time, the “video call” function added by Douyin in the chat interface of friends is also the socialization of acquaintances, which must be related to each other to enable this function.
Industry analysts believe that Douyin frequently launches and tries social functions, in addition to precipitating social relationship chains, it also wants to transform itself from a national-level short video product into a national-level social product.
Byte social repeated defeats and repeated battles
Behind the frequent update of the vibrato social ability, there is no social ambition for byte beating.
In March 2019, Zhang Yiming once gave a speech on the 7th anniversary of Byte, “A lot of friends asked me why I want to socialize, and I have feedback within the company. Do n’t compete with a company. It ’s very stressful. Looking at this picture, it’s a screenshot of the Douyin link being blocked when the user sends a message on WeChat. Last year we received 200,000 user feedback in the App alone. Everyone was asking, why can’t we share the link via WeChat? Mommy trembling audio video? We can give up commercial interests, avoid competition, and not do something, but how do we face the complaints of these 200,000 users, should we solve this problem? “
In the context of having to socialize, the earliest social product launched by Bytes is “Multi-Flash”.
“Multiple Flashes” was born on January 15, 2019. After going online for a period of time, the product failed to meet internal expectations, and the outside world questioned the ability of ByteDance to socialize, so ByteDance will marry Duo Flash with Faceu. After several months of association, the multi-flash activity has changed. According to QuestMobile data, from June to September last year, the multi-flash MAU rebounded to 24.64 million, and continued to rise in the later period.
Moreover, Doosan did not forget to continue to strengthen its cooperation with Douyin. In the second half of 2019, it became a Douyin friend circle, replacing the previous private messaging function on Douyin. Bytes strengthened the social connection between Douyin and Douyin, and Douyin was also led by Douyin to maintain a certain monthly life.
On May 19, 2019, ByteDance launched another low-key social product, “Fly Chat”. This product focuses on social networking and has been lukewarm. According to the data released by QuestMobile, its MAU reached 258,000 in September 2019, even worse than the 915,000 monthly live in the same period. Although there is a gap, Fei Chat has not used the resources of the headline system on a large scale from beginning to end, and has been in an awkward state.
In January 2020, the long-dead “Fly Chat” launched the client product on the PC side. After more than seven months, another major update has led its own development to the retro PC side. It wants to create a light office social product, similar to TIM. The current “Fly Chat” is still using the campus as an entry point to find its own field of survival.
After many social products are unsuccessful, Douyin ca n’t help but come to the battle in person. The core advantage of Douyin is the top traffic among domestic Internet products. Especially during the epidemic period, the monthly active user scale of Douyin and the monthly use time per capita have both increased significantly.
more After independent apps such as Flash and Feitiao faced the problem of cold start, Douyin was hugeHeavy traffic broke into the social realm. Douyin has hundreds of millions of registered users, and 400 million users brush videos and write comments on the platform every day. It’s just that there are fewer friends and chats on Douyin. It can be said that Douyin is social, but there is only one wall apart.
Of course, there are unsuccessful attempts such as the “Quick Chat” and the “Party” of the one-to-one real-time video social networking on Momo version 8.0 before the release. How far can the video social networking of Douyin go?
Douyin secretly attacked WeChat “Pearl Harbor”?
The battle for Internet giants to compete for user attention has entered an upsurge. QuestMobile’s “2020 China Mobile Internet Spring Report” shows that the total monthly usage time of Tencent products has decreased by 2.4%, while the byte system has increased by 1.2%.
but bytes Departments and Tencent Departments still have a 30% share that is always insurmountable. For ByteDance, the most critical thing is the lack of user usage time brought by social products. So, byte hopes on Douyin, but can the short video platform be socialized?
Actually, the Internet is performing dramas of dimensionality reduction every day. For example, Tencent’s Tenpay is the first opponent Alipay has been keeping an eye on. Tenpay is the main trading platform of QQ virtual goods and Paipai.com. Tenpay has not been able to surpass Alipay. Eventually, WeChat Pay brought huge user traffic. In the 2015 Spring Festival Evening Red Packet War, it surpassed the number of Alipay transactions in one fell swoop, which Jack Ma described as a “sneak attack on Pearl Harbor”.
Now, in the context of repeated battles and defeats in the social field, Byte also hopes to complete a “attack on Pearl Harbor” against WeChat with Douyin, and thus realize that Douyin spans the two major areas of content and social. Ambition.
Frankly speaking, Douyin has difficulty in achieving this goal. The biggest problem with the byte-beating product line has always been that machine algorithms understand people,
Previous , “Multi-flash” can only select multi-flash friends to make video calls, but the new version of “multi-flash” already supports calling to “Douyin” for answering, but Douyin does not yet support callback, only through Douyin Inter-office in order to use the callback function through vibrato. Behind the frequent update of the vibrato social ability, there is no social ambition for byte beating.
In March 2019, Zhang Yiming once gave a speech on the 7th anniversary of Byte, “A lot of friends asked me why I want to socialize, and I have feedback within the company. Do n’t compete with a company. It ’s very stressful. Looking at this picture, it’s a screenshot of the Douyin link being blocked when the user sends a message on WeChat. Last year we received 200,000 user feedback in the App alone. Everyone was asking, why can’t we share the link via WeChat? Mommy trembling audio video? We can give up commercial interests, avoid competition, and not do something, but how do we face the complaints of these 200,000 users, should we solve this problem? “
In the context of having to socialize, the earliest social product launched by Bytes is “Multi-Flash”.
“Multiple Flashes” was born on January 15, 2019. After going online for a period of time, the product failed to meet internal expectations, and the outside world questioned the ability of ByteDance to socialize, so ByteDance will marry Duo Flash with Faceu. After several months of association, the multi-flash activity has changed. According to QuestMobile data, from June to September last year, the multi-flash MAU rebounded to 24.64 million, and continued to rise in the later period.
Moreover, Doosan did not forget to continue to strengthen its cooperation with Douyin. In the second half of 2019, it became a Douyin friend circle, replacing the previous private messaging function on Douyin. Bytes strengthened the social connection between Douyin and Douyin, and Douyin was also led by Douyin to maintain a certain monthly life.
On May 19, 2019, ByteDance launched another low-key social product, “Fly Chat”. This product focuses on social networking and has been lukewarm. According to the data released by QuestMobile, its MAU reached 258,000 in September 2019, even worse than the 915,000 monthly live in the same period. Although there is a gap, Fei Chat has not used the resources of the headline system on a large scale from beginning to end, and has been in an awkward state.
In January 2020, the long-dead “Fly Chat” launched the client product on the PC side. After more than seven months, another major update has led its own development to the retro PC side. It wants to create a light office social product, similar to TIM. The current “Fly Chat” is still using the campus as an entry point to find its own field of survival.
After many social products are unsuccessful, Douyin ca n’t help but come to the battle in person. The core advantage of Douyin is the top traffic among domestic Internet products. Especially during the epidemic period, the monthly active user scale of Douyin and the monthly use time per capita have both increased significantly.
Of course, there are unsuccessful attempts such as the “Quick Chat” and the “Party” of the one-to-one real-time video social networking on Momo version 8.0 before the release. How far can the video social networking of Douyin go?
Douyin secretly attacked WeChat “Pearl Harbor”?
The battle for Internet giants to compete for user attention has entered an upsurge. QuestMobile’s “2020 China Mobile Internet Spring Report” shows that the total monthly usage time of Tencent products has decreased by 2.4%, while the byte system has increased by 1.2%.
but bytes Departments and Tencent Departments still have a 30% share that is always insurmountable. For ByteDance, the most critical thing is the lack of user usage time brought by social products. So, byte hopes on Douyin, but can the short video platform be socialized?
Actually, the Internet is performing dramas of dimensionality reduction every day. For example, Tencent’s Tenpay is the first opponent Alipay has been keeping an eye on. Tenpay is the main trading platform of QQ virtual goods and Paipai.com. Tenpay has not been able to surpass Alipay. Eventually, WeChat Pay brought huge user traffic. In the 2015 Spring Festival Evening Red Packet War, it surpassed the number of Alipay transactions in one fell swoop, which Jack Ma described as a “sneak attack on Pearl Harbor”.
Now, in the context of repeated battles and defeats in the social field, Byte also hopes to complete a “attack on Pearl Harbor” against WeChat with Douyin, and thus realize that Douyin spans the two major areas of content and social. Ambition.
Frankly speaking, Douyin has difficulty in achieving this goal. The biggest problem with the byte-beating product line has always been that machine algorithms understand people,
but bytes Departments and Tencent Departments still have a 30% share that is always insurmountable. For ByteDance, the most critical thing is the lack of user usage time brought by social products. So, byte hopes on Douyin, but can the short video platform be socialized?