His consistent creed in life: “I said before that you don’t work, you sign a contract with him, you are his worker, this is unbelievable.”
Theft Guevara would n’t have thought, because of this sentence, his popularity in netizens’ minds once again rose to a new level. On the other side, news about the signing of various online celebrity live broadcast platforms, after undergoing public opinion fermentation, has evolved into a social crusade for traffic marketing.
The China Performance Industry Association publicly announced: “A brokerage firm that uses” Never Work “Zhou as a gimmick will be included in the negative list. At the same time, several companies that previously announced their intention to sign the contract are also under pressure to delete Related statement.
The fate of Thieving Guevara, from being caught by netizens and ghosts, to being scrambled by brokerage companies, and then being officially nailed, has undergone multiple reversals without his knowledge.
In this way, people successfully defeated an internet celebrity who did not intend to be an internet celebrity career, and completed the correction of the imaginary society’s “ugly” trend. On the other side, in the real traffic era, MC Liudao, Teacher Guo, Sun Xiaochuan, these true ugly cultures are still chanting under the politically correct banner.
02 The era of alienated “ugly trial”
From the emergence of Sister Feng and Sister Furong, to the gentle and sudden cooling of MC Tianyou and the goddess of vibrato, the era of ugliness has never really gone in the unprecedented psychology of hunting.
Although each era has its own concept of “beautiful ugliness” and people in every era also have irrefutable needs for “ugly ugly”, the “ugly ugly” belonging to this era is still unique .
This judgment stems from the definition and history of “ugly”. Although Garrett Thomson mentioned in Kant’s “Ugly Problem” that “there is undeniable ugliness in nature”, In daily social life, people still tend to think that ugliness is a subjective emotional experience and interdependent with the concept of beauty.As stated in the preface of “Cromwell”: “Ugly is beside the beauty, the deformity is close to the beautiful, the vulgar is hidden behind the noble, evil and good coexist, and darkness and light coexist.”
Behind this relative is not absolute, but the mutual transformation under certain conditions.
Whether it is Casimo, described by Hugo, or “Guernica” in Picasso’s paintings, all prove the relative characteristics of the concept of beauty and ugliness.
However, unlike the “uglology” of the past era, the direction of “ugly judging” in this era has transcended a single aesthetic definition. It exists for the purpose of entertaining the public, and in the process of its existence The difference is that “alienation of ugliness” is a rebellion and elimination of traditional ugliness.
Under the influence of popular culture and post-modernism, the act of judging ugliness is gradually losing its own negative value and critical significance, and the use of ugliness to show beauty and the transformation of ugliness into beauty is reduced to empty talk. Thus it manifests itself as an ugly consumerism and value nihilism.
In layman’s terms, the former ugliness can be meaningful and deep, but the current ugliness is more ugly for ugliness, ugliness is empty and has no connotation.
The ugliness of the past may become beautiful in the far future, and the current “Jimei”, “One hundred must have fruit”, and “One Give Me Giao” are obviously more likely to die out in popularity. .
As McLuhan ’s famous saying “media is the message”, in the current era of ugliness and consumption, the idea of ”onlookers is power” is becoming more and more popular, and on this basis, “short, flat and fast” It is naturally not surprising that ugly products that seize the “eyeball economy” are popular.
On this basis, people who are content with spiritual entertainment have also succeeded in freeing from George Orwell ’s horror prophecy and sliding into Huxley ’s new “beautiful” world.
03 Appreciation of ugliness: demanding traffic choices
As mentioned in a previous article, the reason why the internet celebrity economy is so keen on “choosing the ugly” is more of a kind of traffic anxiety about itself.
Traffic has become a cash cow. This is a consensus in this era. Because of this consensus, the door of the “Coat Brother” was kicked, and the kickers received 14,000 reposts and 2.104 million likes.
But beyond that, deconstruction and anti-intellect prevailing on the Internet