Dong Mingzhu also played live streaming.

On the evening of April 24th, Gree Electric ’s chairman and president Dong Mingzhu opened the live show with Douyin. Unlike the slogans of “buy it” and “buy it”, many anchors brought goods, Dong Mingzhu introduced the exhibition hall and exhibits of Gree Electric Headquarters to the audience under the leadership of the host, and answered questions from several netizens in the gap.


Dong Mingzhu, chairman of Gree Electric, swaying goods

Dong Mingzhu that night Wearing a dark green slim dress appeared in the live broadcast room, she is most familiar with Gree air-conditioning products, first introduced Gree “oil painting air conditioning”, this product hangs on the wall and looks like a painting. “People who want to marry this product love it, and the picture can be customized.” She then introduced Gree’s rose air conditioner, which is a vertical cabinet air conditioner. The top of the air conditioner is a pink rose. Dong Mingzhu said that Rose Air Conditioner has developed three generations so far. The third generation is the most beautiful and has been continuously improved in technology.

In addition to air conditioners, Gree ’s washing machines, refrigerators, cooker hoods, rice cookers, pots and Gree masks and air purifiers, Dong Mingzhu also introduced them one by one.

It is worth mentioning that, unlike other anchors with goods who constantly introduce products and interact with netizens, Dong Mingzhu has less interaction with netizens in this live broadcast, and only answered a few The problem of netizens is mainly to introduce and promote Gree’s products. Coupled with frequent network freezes, the live broadcast effect is also affected.

Although Dong Mingzhu is an internet celebrity entrepreneur and has many fans, it seems that this first live show of Douyin has a general effect of bringing goods.

According to the new backstage data of the third-party platform, Dong Mingzhu ’s first live show had a cumulative viewing of 4.13 million, a peak online number of 216.3 thousand, and sales of goods of 225,300 yuan. The highest-value commodity is Xinguan Air Purifier, which is expected to sell 3 units for a total of 36,200 yuan.

and Luo Yonghao’s previous live delivery of Douyin has a good effect.

According to the data released by Douyin, Luo Yonghao ’s 3-hour live broadcast on April 1 paid more than 110 million yuan in payment transactions, and the cumulative number of viewers exceeded 48 million, a record The highest known record of carrying goods on the Douyin platform.

At night, 38 products were displayed, from the main air conditioner to kitchen appliances, ice washing, and smart door locks. However, unlike the general live broadcasts that bring special discounts on certain products that night, the prices of the products on that night are not cheap, and it seems that the sales volume is not too important.

Among the 38 products, the cheapest one is a charging treasure with a price of 139 yuan. Others are mostly high-end products, such as a cabinet air conditioner of 16,999 yuan and 18,999 yuan. Air energy water heaters, 12,000 yuan air purifiers that claim to kill the new crown virus, are not countable products.

After the live broadcast, Dong Mingzhu was interviewed by Xinhua News Agency reporters. Dong Mingzhu said that Gree lost more than 30 billion yuan in revenue in the first quarter, saying that it is impossible without pressure, but it must still be viewed positively.

She said that after the outbreak of the new crown, Gree received help from the temperature gun equipment and mask machine. “They asked me if I could connect, I said yes, we basically do it for them 24 hours, but we are all at a loss to do this, but also use this opportunity to let us understand another industry. Our air purifier is now It is in short supply. “

Dong Mingzhu said that the impact of the epidemic is short-term, and it is useless to call out difficulties, but only to do it. Now the demand for electronic components and equipment is in Release slowly.