There is a completely different logic behind the online celebrity live streaming, president live streaming and star live streaming.
Editor’s note: This article comes from the WeChat public account “ Luochao Channel ” (ID: luochaotmt), author Luochao Channel.
Live streaming goods are hot. After Luo Yonghao, a spoiler, more and more celebrities stand in front of the camera and sell products to users.
-
On April 21, Li Xiaolu was scolded by netizens for the first live broadcast for 4 hours, and sales exceeded 47 million;
-
On April 24, Dong Mingzhu ’s first live broadcast cumulatively watched 4.13 million people, with a peak online number of 216.3 thousand people, and product sales of 225,300 yuan;
-
On April 28, Yang Mi appeared in the live broadcast room of Li Jiaqi, selling Yo Mi and Estee Lauder, who were endorsed by Yang Mi. The two were “not dealt with” by the netizens in the live broadcast room. Know the hot search;
-
On April 30, Zhang Chaoyang said that he would start live streaming in May: “The goods I bring are definitely things I like, they are clear at a glance and cannot be adulterated. After I brought the goods, Sohu ’s contracted artists also Yes, you can also invite celebrities to bring goods to Sohu videos. “
-
……
Celebrity live streaming with celebrities and CEOs has become a trend. It seems to be stealing the limelight of professional anchors such as Li Jiaqi and Wei Ya. However, under a detailed study, there is a completely different logic behind the influence of online celebrity live broadcasts, president live broadcasts and star live broadcasts.
President Live Broadcasting: It ’s the norm to be applauded or not
The benefits of the President ’s live broadcast of the goods, after “Weiya Li Jiaqi Luo Yonghao,
