Tesla China ’s official website today reduced the price of the Model 3 standard battery life upgrade version from 303,500 yuan to 270,155 yuan, with a price reduction of 10%, other The model price remains unchanged. This is less than a week since its last price increase. This move is for Tesla to meet the requirements of the “Notice on Improving the Application of Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles”, that is, the price of new energy passenger cars before subsidies must be less than 300,000 yuan (including 300,000 yuan) .
However, this move caused a lot of dissatisfaction among owners who have just booked a long-life battery model of the domestic Model 3, but Tao Lin, Tesla ’s global vice president, recently responded When it comes to the issue of subsidies and compensation for car owners, Tesla will not pay compensation. Tao Lin said: “Every car owner is treated equally, even if employees do not enjoy discounts. This is determined by our pricing strategy-the balance is not much, and giving some people discounts or subsidies means that others pay.
This article is reproduced from Daily Economic News , Reporter: Li Xing, editors: Zhang Bei, Sun Zhicheng, head picture: Tesla’s official website
Perhaps Tesla owners have n’t eased from the joy of the long-life domestic Model 3, they found themselves a new wave of “leeks” waiting to be cut.
Yesterday (April 30), Tesla ’s official Weibo released news that in order to allow more Chinese consumers to enjoy more cost-effective Tesla products while meeting the national new energy vehicle subsidy requirements, China The price of manufacturing Model 3 standard battery life upgrade version will be reduced to less than 300,000 yuan. The new price will be announced on the official website on May 1.
On the morning of May 1, Tesla China ’s official website announced the latest price, and reduced the price of the Model 3 standard battery life upgrade version from 303,500 yuan to 270,155 yuan, a price reduction of 10%.
Later, Tesla ’s official Weibo announced that from now on, the base price of the upgraded version of the Model 3 standard battery life in China will be adjusted to RMB 291800. Based on this base price, the price after subsidy will be RMB 271550 yuan.
After Tesla announced the price reduction yesterday, new and old owners of the domestic Tesla Model 3 are not calm, and the official micro comments quickly exceeded 3,000. Owners of the upgraded model of the domestic Model 3 standard endurance ridiculed: “Look at me like that leek, blooming and blooming; look at me like that leek, sprout and sprout.”
On the day Tesla officials announced the price reduction, Li Xiang, founder and CEO of Ideal Motors, said on Weibo: “It is easy to predict the results, the most basic business knowledge.”
It has been less than a week since the price increase of the two models of the domestic Model 3, and now it has begun to reduce prices. What is the deep meaning of this wave of Tesla operations?
Model 3 long-life vehicle owners request a refund
According to Tesla official news, the price adjustment is limited to the upgraded version of the Model 3 standard battery life made in China, excluding other models. But the owners who just booked the long-life version of the Model 3 made in China did not do it, and they all left messages saying: “Unsubscribe without price reduction.” There are also messages from the owners who said, “To return to the” wait for the party “, this time do not make leek “.
In fact, since the delivery of the domestic Model 3 to social car owners, the price turmoil about Tesla has never stopped. On April 10, Tesla announced that the Chinese-made Model 3 long-range rear-wheel-drive version will be available for pre-order. The subsidized price will be about 339,100 yuan, and the comprehensive operating range will reach 668km.
It is understood that although the long-life model of the domestic Model 3 is 40,000 yuan more expensive than the standard model, the cruising range is increased by 223 kilometers, the acceleration from 100 kilometers is accelerated by 0.3 seconds, and the number of speakers has changed from 12 to 15. After the announcement of the opening of the domestic Model 3 long-life version models, some owners claimed that Tesla sales were intentionally concealing the launch time of the long-life version models, and forced the owners to pick up the car in advance, causing the owner to make a wrong purchase decision. This triggered the rights protection incident. So far, Tesla has not responded to this matter.
After the release of the 2020 new energy vehicle subsidy policy, Tesla’s prices again fluctuated. On April 23, the “Notice on Improving the Promotion and Application of Financial Subsidy Policies for New Energy Vehicles” jointly issued by the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission showed