Wuhan, Liangdao Street snack bar attracts passers-by to eat crayfish. People’s visual map

The client of Hubei Daily reported on May 5th that the “May Day” small long vacation is the first holiday after the “restart” in Wuhan, Wuhan citizens’ travel and consumer demand began to erupt.


Offline consumption accelerates recovery

In order to stimulate the economic recovery, since March, more than 80 cities (districts) across the country have issued via Alipay and other platforms With the consumption voucher, one mobile phone can receive the voucher, consume, and automatically deduct the deduction. The whole process is “no contact”.

From the perspective of the store economy, Wuhan ’s offline consumption is accelerating during the “May Day” period. In key business districts such as Optics Valley and Jiqing Street, the orders of some merchants have increased by more than 10 times compared with those when they were opened. At the same time, the increase in the number of people has also driven the willingness of businesses to resume work. to make. Wuhan consumer coupons brought back the fireworks in Wuhan.

Driven by consumer coupons, the city ’s “Night Mode” was awakened, and the supper night market resumed its activity. Compared with the “May Day” last year, the night economic activity has recovered 90%. From the perspective of consumption, it has increased by 20% year-on-year! In terms of geographical distribution, Jianghan District, Hannan District and Qiaokou District have become the TOP3 urban areas with the fastest recovery of consumption during the “May Day”, while the business districts such as Guanggu Tiandi and Jiqing Street are the most popular.


Food is a favorite of consumption

In terms of consumption preferences, food has become a favorite of Wuhan citizens. “Retaliation for eating and drinking” is popular: milk tea, hot pot, barbecue, etc. have experienced rapid growth, and the sales volume has increased more than doubled, while the business of many small restaurants such as Chu cuisine restaurants and noodle restaurants has doubled compared with last month More than. In addition, in the context of accelerated resumption of work in all walks of life, various types of sports fitness and leisure in WuhanConsumption such as entertainment has also ushered in a rapid recovery, and the number of orders for some sports gyms and health clubs has nearly doubled month-on-month.

In terms of takeaway, the hungry data show that during the “May Day”, Wuhan people asked the Blue Knight to deliver crayfish, the proportion of orders in the city is in other cities in the country 2.5 times. In the national ranking of “Love Shrimp Capital”, Wuhan returned to the top. In addition to eating shrimp, drinking milk tea is also an excellent food stall for “revengeful eating and drinking” in Wuhan ’s homes during the May Day. The hungry data show that during the May Day, Wuhan people asked the Blue Knight to deliver milk tea to takeaway. The proportion of orders in the city was 1.3 times that of other cities in the country, ranking sixth in the country.

In addition, it is interesting that this year ’s “May Day”, Wuhan has also begun to popularize “scenic takeaway”. Pre-ordering meals online in advance and delivering them to the tourist attractions in the city on time has also become the new mode of choice for Wuhan citizens this May Day holiday. According to Alipay data, Wuhan Yellow Crane Tower and Wuhan Wildlife Park have become Alipay’s “contactless scenic spots”, a popular destination for citizens. “We have more than 350 orders for ice milk tea on May 1, most of them are superimposed on the full reduction of consumption vouchers, so one point is the whole family, the order volume is much higher than usual.” Wuhan is hungry on the line? The owner of the Hong Kong-style milk tea shop said that the first day of the 51st day ushered in the shop’s explosive orders.


Wuhan Yellow Crane Tower and other scenic spots are popular

Although the epidemic situation has been greatly alleviated, during the May Day, many cities in the country, especially It is a scenic spot, and you will still check the health code to ensure safe travel and play. Through the digital scenic spot service provided by Alipay, time-sharing appointments have become very popular. The frequency of scenic spot payments has increased significantly by 120% compared with the Qingming holiday. Many popular scenic spots have opened “offices” on Alipay to facilitate online booking. Wuhan Yellow Crane Tower and Wuhan Zoo ranked the top ten in the country in terms of increase in the number of tourists booking travel through Alipay during the “May Day” period.

Interestingly, the popularity of health codes has allowed more post-00s and silver-haired people to join the digital consumer army. For silver-haired people after the age of 00 and those over 60, the year-on-year increase in the number of mobile payments is 20% higher than the average. These users used mobile payment tools less frequently than the post-80s and post-90s, but after using the health codes, they are also more accustomed to using new functions such as mobile payment and mobile appointments to stimulate consumer vitality.

Pan Helin, Executive Dean of the Digital Economics Research Institute of Zhongnan University of Economics and Law, said that although GDP fell in the first quarter, from the perspective of “May Day” consumption, China ’s economicVitality is still strong, and the use of digital tools such as health codes and consumer coupons has accelerated the release of consumer vitality and brought the economy back to the fast lane. Moreover, with the release of the digital dividend, the gap between the eastern and western regions and between the population The digital consumption gap is also narrowing.

(Originally titled “May 1st Wuhan consumption picks up, milk tea crayfish consumption returns to the forefront of the country”)