Why can “Houlang” refresh the screen?
Editor’s note: This article comes from the WeChat public account “Universal Uncle” (ID: wannengdedashu) , author: uncle panacea.
May 1st holiday, the biggest thing in the marketing circle is definitely the “Houlang” screen of station B. Some people even say that this case has been locked in advance among the top 10 screen screen cases in 2020.
The uncle made a comment. After all, my only book at the moment, called “Brush Screen”, also claimed to have studied brush screen for many years.
This article attempts to discuss three issues:
1. Why can Houlang refresh the screen?
2. What homework can be copied from station B?
3. Where does social marketing go this year?
1 Why can Houlang refresh the screen?
As a brand public relations person, I always like to ask a question: XX case has been screened, which company is behind it?
As if I knew this answer, I would be able to “commit” to the leader, and even show off to my peers.
Yes, Shengjia Advertising did it. This is an advertising creative company that is very good at using video to tell stories. The person in charge is Ma Xiaobo. He has many classic cases, such as Fang Tai ’s series of brains in the past few years. The hole video comes from him and his team.
In response to the question of why Houlang can refresh the screen, Uncle and Xiaobo have some exchanges, but he hopes to be low-key, and I will quote him only in this article to reply:
“Basic judgment in advance, this case can be hot, but I did not expect such a fire.”
It seems that this has become the standard “reporting caliber” of screen-scraping planners. You can see a lot in Uncle’s “screen-scraping”, and it also confirms the difficulty of screen-scraping from the side. More difficult to control, this is what “out of control” looks like in KK ’s “Out of Control”.
Uncle came to try to find the reason from the “23456” screen model, there are at least 3:
1, circle layer.
When doing any propagation, you must first lock a circle and detonate as much as possible in this circle. This is the uncle who interviewed Netease’s multiple screen-swapping cases in 2018, Yuan Fuyu, behind the scenes. (Complete dialogue content, you can buy Uncle’s “Brush Screen”)
A few years later, this trick is indeed “absolute”, and can even be said to be “increasingly”. Uncle Hou believes that the biggest reason is to excite and even anger the “Qianlang” age circle, as if confirming the online comment that “young people are not turning, middle-aged people are turning”. But this sentence, the first half of the sentence is wrong, the following correction.
It is also interesting to look back at the social marketing strategy of Station B this time.