Develop healthy eating habits from an early age.
“Lil’Goodness” official website
According to Foreign media reported that recently,” Lil’Goodness < / a> “received a seed round of $ 660,000. The investor in this round of funding was the Japanese venture capital fund Beyond Next Ventures (BNV), led by President Tsuyoshi Ito and CEO Mayu Morishima, as well as some other high net worth individuals Also participated in this round of financing.
Bangalore-based “Lil’Goodness” is a children ’s food and nutrition startup founded by co-founder and CEO Harshavardhan and nutrition expert Pariksha Rao. The company ’s goal is to reform children ’s eating habits and nurture young children Awareness of healthy eating.
“Lil’Goodness” provides a comprehensive range of fresh, healthy and nutritious children ’s food, with a focus on product quality, hygiene and food safety issues, thus Enhance children’s immunity. At the same time, all of the company ’s meals are cooked and do not require cooking. also brings convenience to moms.
Beyond Next Ventures stated that the reason for investment is to look forward to the establishment of a food brand that focuses on children and focuses on scientific nutrition. There are huge development opportunities in this field, especially in the context of the current COVID-19 pandemic, moms are looking for health and sanitation solutions.
“Lil’Goodness” currently offers 7 products through the online delivery application Amazon India, in addition, the company ’s products are also sold in 67 stores in Bangalore . The company will add vegetables, grains and milk to biscuits, porridge and yogurt to enhance children ’s immunity.
These products will be produced in hygienic and sterile facilities to avoid food hygiene and quality problems. The company’s facilities recently re-acquired ISO-22000 (2018) (Food Safety Management System) certification, which proves that it maintains high standards of hygienic conditions.
Secondly, the products of “Lil’Goodness” are made with fresh raw materials, without adding any preservatives or artificial colors, to ensure that it is beneficial to children’s health food. The company uses high-quality, environmentally friendly packaging solutions, the packaging material has been approved by the US FDA. The packaging materials do not contain BPA (bisphenol A) and are recyclable, thus minimizing the impact on the environment.
“Lil’Goodness” official website
“Lil’Goodness” also launched a new application that allows moms to order meals directly to their homes through a non-contact meal delivery method.
As a socially responsible company, “Lil ‘Goodness”, like many other large enterprises, has increased its rescue efforts for the COVID-19 pandemic, and Provided some 30,000 meals to some children in Bangalore.
HarshAvardhan said that the funding of the new round of financing is a good impetus for the progress of the company team. Through this funding, the company hopes to further expand the product range and increase the packaged food Distribution channels.