Technology / platform neutrality no longer exists.
Editor’s note: This article from the public micro-channel number ” Xu Hao Harold “(ID: haroldxuu) , author: Guideline.
From May 3 to the present, the commercial “Houlang” launched by Station B has caused heated discussion among all circles. The film praises the young people of today and the era they live in with the style of speech and the background of the May Fourth Youth Day.
This public opinion shows that a rookie company is facing a wrestling process in which its main players compete for discourse. Looking at the public opinion from the technical level of the commercials (text, pictures, audience, etc.), it is no longer applicable, such as “Why most of the” Houlang “reposted in your circle of friends are middle-aged people” The analysis is not worth refuting.
Key points:
1. The poster of “Houlang” is essentially a commercial promotion activity of the B station, which has been expanded into a social public issue due to the controversy caused by its content. Critics questioned that the content of “Houlang” was not representative and could not represent the youth and the era of the youth.
2. The background of the launch of “Houlang” is: The transformation period of Station B coincides with China’s ushering in a series of social changes. Station B is from the category of young niche