The history of the development of the Internet is a history of copyright struggle.
Produced | Forefront of entrepreneurship
Author | Yin Taibai
Editor-in-Chief | Egg Manager
If you are a vibrato user, you must have heard about the recent “big events” of vibrato.
On April 22, the copyright owners of Douyin’s annual “Divine Comedy”, “Mang Seed” and “Red Zhaoyuan” issued rights protection declarations on various platforms, pushing the infringing Hunan Satellite TV, Zhejiang Satellite TV and Oriental Satellite TV to the top of public opinion ; On April 28th, Douyin announced the launch of the original creator alliance program, indicating zero tolerance for infringement, illegal handling and determination to combat illegal handling.
Behind these rights protection incidents, it is reflected that the “copyright war” of the entire Internet industry is intensifying.
High price competition for exclusive content copyrights, exclusive binding of high-quality content creators … In the fierce copyright war, many Internet platforms closed down and were acquired, and many platforms took advantage of the rise to become “golden black holes”. Take advantage of the corner to overtake.
Looking at the entire Internet development history, the lack of copyright awareness in the early stage led to serious product homogeneity, and the Internet innovation environment continued to deteriorate. However, in the past decade, with the awakening of the public’s copyright awareness, copyright competition has also become a “necessary place” for many Internet players.
This not only contributed to the continuous standardization of the domestic copyright market, but also promoted the development of the Internet to a certain extent, forcing Internet platforms in different fields to remove dross and embark on a fine line.
It can be said that the history of the development of the Internet is a history of copyright struggle.
1, short video once again triggered copyright war
Short video is rising rapidly and is pushing the “copyright war” to a new height.
On April 21, the “Beijing High People’s Court’s Guiding Opinions on Determining Damage Compensation and Judgment Standards for Legal Compensation for Infringement of Intellectual Property Rights and Unfair Competition” was officially released.
The above documents make it clear that the anchor staff plays or sings the music works involved in the live webcast without permission. According to the anchor staff ’s popularity, the number of online viewers in the live room, the number of likes and rewards in the live room, etc. The basic compensation standards for live performances are determined as appropriateDetermine the amount of compensation.
Previously, many short video platforms and anchors have been sentenced by the court to play or sing songs without permission. The most famous case is the ex-fighting sister Feng Timo’s case of infringing the copyright of music.
On December 2, 2019, the Beijing Court Trial Information Network disclosed a case of infringement by the China Music Copyright Association suing the Douyu live broadcast platform.
Because Feng Timo, the former anchor of the platform, played the song “Good Luck” in the live broadcast and uploaded the related live video to Douyu, the China Music Copyright Association will fight Douyu to the court and claim the total economic losses and reasonable expenses 34,200 yuan.
According to the actual situation, the Beijing court ruled that Douyu compensated the Chinese Music Copyright Association a total of 4,000 yuan.
There are numerous similar infringement cases. In fact, this is also a necessary stage for the development of the short video industry, especially the rise of the “short video + music” model.
Generally speaking, from birth to maturity, the Internet industry has to go through three stages:
The first stage is the rise of the industry, all players are “brutely riding horses”;
The second stage is when the industry enters the second half, the dividends are exhausted, each family encounters a growth bottleneck, and vicious competition intensifies;
The third stage is that the industry has formed a “self-restraint” mechanism after undergoing a reshuffle, and finally achieved a benign and stable development.
Before that, both music copyright and long video copyright have gone through these three stages, and the long video copyright war is especially useful for short videos.
2. Is the copyright of movie and TV series expensive? Expensive to grab
In the field of long video, the copyright war can be called a “protracted war”. As early as when Sohu led the establishment of the “Anti-Piracy Alliance,” the copyright war between long video platforms had already begun.
In 2011, the long video platform led by Sohu Video took the lead in opening the competition of “One Million Episode TV Series”.
In this year, in order to expand the scale and compete for the site, the major long video platforms have begun to rush to buy copyrights, and the price of copyrights has risen all the way. The average episode price has risen to about 700,000-800,000 In some episodes, the price can exceed 1 million.
Later, “Ru Yi Zhuan” starring Zhou Xun and Huo Jianhua even sold a sky-high price of 15 million yuan per episode.
In this kind of abnormal competition, except for TV