The “May Day” holiday has come to an end. Affected by the new coronary pneumonia epidemic since the Spring Festival this year, the demand for tourism consumption during the “May Day” holiday broke out across the country.

Data released by the Chinese Ministry of Culture and Tourism shows that from May 1 to 5, the country received a total of 115 million domestic tourists and realized domestic tourism revenue of 47.56 billion yuan. Compared with the 195 million passengers in the same period last year, the total number of domestic tourist receptions during the May Day holiday this year is close to 60% of last year, and tourism revenue was 40% of last year.

The Ministry of Culture and Tourism pointed out that during the “May Day” holiday, smart tourism, as a new service and governance method, plays an important role in ensuring the smooth and orderly holiday travel. On the other hand, rural tourism, surrounding tourism and other progress tourism have become hot spots for holiday tourists.


The proportion of “May 1” self-driving trips hits a record high

Industry sources pointed out that although the total has not yet recovered to the level of the same period last year, this ” The data related to the May 1 holiday is “significant”. Liang Jianzhang, co-founder of Ctrip Group and chairman of the board of directors, previously said that from the domestic tourism industry, “everyone’s confidence is gradually recovering”.

According to the traffic situation, according to the data of the Ministry of Transport, from April 30 to May 4, the national railway sent 28.836 million passengers; the national civil aviation A total of 3.381 million passengers were sent; a total of 33.785 million passengers were sent on the road; a total of 3.5994 million passengers were sent on the waterway; a total of 220 million passengers were sent on the expressway network across the country. Among them, the traffic volume of the national highway network on April 30 increased by 26.43% compared with the same period in 2019.

According to survey data from the China Tourism Research Institute, the proportion of tourists who chose to travel by car during the “May Day” reached 64.1%, a record high.

According to Ctrip ’s platform data, the number of transportation trip orders scheduled for April 29 to April 30 to May 5 increased by 130%, including air tickets Order volume increased by 51%. At the same time, the booking form for Ctrip car rental during the “May Day” period has returned to the same level in 2019, with a growth of about 10%.

“Travelers have been suppressed by the epidemic before. But in fact, as early as February, we found through searching the dataEveryone is full of expectations for the “May Day” small holiday. “Relevant person in charge of Ctrip said.


Hotel occupancy rate increased significantly compared to Qingming Holidays

In terms of hotels, Qunar website data shows that the number of tourists staying in hotels nationwide increased by 2.1 compared to Qingming Holidays Times. According to the data of the Ctrip platform, “May Day” tourists travel, choose a large area, sitting on a mountain, lake, sea, private beach high-star hotel. Among them, in terms of room type selection, compared with previous years, sales of suites and villas have slightly increased.

It is worth mentioning that, from the star rating of hotels, 45% and 5% of the nights occupied by consumers are 55%, which is high Star-rated hotels are more popular; in the pre-sale of Ctrip hotels, the proportion of nights in 5-star hotels has reached 50%, and the proportion of orders for hotel products with a price of more than 1,000 yuan is also the highest among all orders.

Intercontinental Hotel Group data shows that as of May 5, the intercontinental hotel group ’s 470 opened hotels in Greater China had a recovery rate of over 98%, and the scheduled volume was this year. ” The May 1st holiday reached a small peak of recent reservations, and the overall hotel occupancy rate in the mainland region grew by 60% compared with Ching Ming Festival. Among them, nearly 30 hotels reached a occupancy rate of more than 90% on May 1.

According to the statistics of Huazhu Group, the average daily occupancy rate of all brand hotels of the Huazhu Group during the “May Day” holiday this year is close to 70%, compared with During the Qingming period, the average daily occupancy rate of less than 60% increased by nearly 10 percentage points. Jin Hui, the co-president of Huazhu Group, said that as the impact of the epidemic on China gradually eased, the travel wishes released by domestic tourists during the “May Day” have significantly increased compared with the Qingming holiday, with more than 95% of travel demand concentrated on domestic travel It is of great help to the occupancy rate of hotels under Huazhu.

In the scenic area, the data shows that the number of people booking tickets for scenic spots through Ctrip increased by 176% compared with Qingming three days before the holiday, compared with the same period last May, the number of ticket reservations It has also been restored to about 50%; the ticket business of Qunar scenic spots has been restored to 40% of last year.

In terms of destinations, the Ctrip report shows that cities such as Chengdu, Sichuan, Sanya, Hainan, and Shanghai have become the most popular destinations for travelers from all over the world. Data from the Qunar website shows that Chengdu, Sichuan, Hangzhou, and Shanghai are among the top three destinations.