This article comes from the WeChat public account: Tencent Technology , Finishing: Sun Shi, original title: “Outdoor Anchor” Forbidden “: Can only broadcast live cooking meals, loss of income Tens of thousands “, header image source: IC photo
Key points:
1. Game anchor: Everyone is at home, and there is more time to play the game, and more people are playing, which naturally urges the need to watch live broadcasts. It cannot be said how much positive the epidemic has brought us, but at least there is no big negative impact.
2. Outdoor anchor: The number of onlookers is less than before, and there are fewer rewards. Too many people have no way to resume work because of the epidemic, which means that there is no salary, and the content of my live broadcast is not interesting on the outside, and there are not many people watching it.
3. Anchor with goods: This part of the online income can make up for some of the offline part. If there is no such part of the sales, if you open it offline, there will be no benign start.
During the epidemic, students can only complete the learning tasks through online courses. Many teachers also laughed at themselves: “I did n’t expect to have the opportunity to be an anchor in this life.” But is the real anchor better during the outbreak?
Six anchors dictated that they are game anchors, outdoor anchors, and there are also physical store owners. Because they could not open stores during the epidemic, they had to transform online and incarnate anchors.
The game anchors were less impacted during the epidemic, and even the number of fans and reward income have increased slightly, but the outdoor anchors have been affected more. Because they are isolated at home and cannot go out, they cannot produce high-quality content in the live broadcast field that they are good at, and the number of fans and income will decline to a certain extent; the anchors who bring goods use the advantages of online to reduce the loss during the epidemic.
From the rework index we give, (five stars is the highest level of rework rate) , the rework rate of outdoor anchors is the lowest Yes, after all, most of the live broadcast content of outdoor anchors is completed outdoors, and some cities still have strict home isolation policies, and the speed of resuming the work of anchors and game anchors is clearly ahead.
1
dictator: A fat
Location: Wuhan, Hubei
Occupation: FightFish Game Anchor
Keywords: No significant impact on the number and income of fans
Resumption index: four stars
Probably on January 18th, the number of sudden diagnoses increased a lot in the morning. I realized that the epidemic would be more serious, so I decided to buy a mask immediately. The price of 3M masks was quite normal.
Later, the city was closed directly in Wuhan. At that time, I was still a little panicked. I have to wonder if I should take my family back home overnight. But then I thought about it. If I go back to my hometown, it may also bring some risks to my family, so I finally decided to stay in Wuhan, so that I can continue to work, and my income and popularity will not be cut off. influences.
I am the game anchor, and I found that the number of people watching the live broadcast has obviously increased, at least about 1/3. I think that because everyone is at home and there is more time to play games and more people to play, this will naturally give rise to the need to watch live broadcasts. And now that TV is becoming less and less attractive to our generation, everyone may only watch the live broadcast online to pass the time, and naturally more people will watch.
There are more people watching, and the income has indeed increased, because there are more people who reward, including those who give gifts. But there are some businesses that are affected. In addition to being an online anchor, I often go out to explain the game. According to the original plan, I may go to Thailand at the end of March, where there is a game about football e-sports, but now there is an epidemic and I can’t go out. Therefore, going out to explain the income in this area has decreased.
But this part of the online live broadcast will make up for me, so I do n’t have any losses in the calculation. On the whole, there is still a rise, but I am not the head anchor, that is, tens of thousands of dollars.
My live-streaming category is special. The number of fans in the football category may be far less than some of the current explosive games, but the audience is relatively fixed. Your fans are always in that place, whether it is an outbreak or not, serious or Not serious, I like football. It cannot be said how much positive the epidemic has brought us, but at least there is no big negative impact.
2
Octator: Ms. Xiao
Location: Wuhan, Jingmen, Hubei
Occupation: Anchor of Betta Travel
Keywords: Do n’t dare to go out, transform into a cooking anchor
Resumption index: two stars
When I went to Sanya in December, I did n’t return to Wuhan for the whole month. At that time, when I was in Sanya, I heard that there were some cases in Wuhan, but the overall feeling was not deep. Well, so I didn’t pay much attention until I returned to Wuhan in January, and then back to my hometown of Jingmen.
When I first went back, I was still doing outdoor live broadcasts, including a few days before the closure of Wuhan, I was preparing to sell things outside. On the same day, I told my fans: Do I want to go outside and sell things?
Later, they said that they should not set up a stall today. Now they are in such a serious condition that they need to wear masks when going out. Later, there was another friend who studied medicine in Wuhan. Hearing that I was going to set up a booth outside for live broadcasting, he said that let me wear a mask. Things are not as simple as you think.
In a few days, Wuhan was closed, and people on our side slowly felt the seriousness of the matter. This epidemic really affected my work, because I am an outdoor anchor. The content of the live broadcast is to take everyone to see the scenery outside, go to travel, or do some outdoor projects outside to experience life, but The epidemic is coming, and none of these things can be done.
Until now, I didn’t feel like I was working before. Now I can only sit at home and broadcast. At the beginning of the live broadcast, I really didn’t know what to broadcast. It was a difficult time.
My advantage is being outdoors and taking everyone to travel. I’m a very moving person, so it’s difficult to put out particularly beautiful program content while sitting at home and doing live broadcast.
I think the number of onlookers is less than before, and there are fewer rewards. Because too many people have no way to resume work because of the epidemic. Without resumption of work, it means that you have not been paid, and you are more cautious about rewards. Another reason is that the content of my live broadcast is not interesting to broadcast outside, so there are not as many people watching it as before.
Another point is that the competition for anchors is also quite large. During this epidemic, there are many new anchors. This may be another reason for the decline in fans. Overall, my income has decreased by about one-third, about 30,000 yuan.
Because I ca n’t get out now, I also consciously change me