The title picture is from IC Photo, this article is from WeChat official account: Ms. Jie wearing a T-shirt (ID: teedevil2018) , author: Jia Lin Wei
Starting with the Oolong joint name of Samsung Galaxy A8s, the trademark battle between Supreme Italy and New York Supreme in China has finally come to an end after more than a year of disputes.
The China Trademark Office issued an announcement on May 6th that Supreme from New York officially registered the trademark of “SUPREME NEW YORK” in the country, and multiple trademarks pre-registered by “Supreme Italia” were deemed invalid. For Supreme New York, this is undoubtedly an important step in the defense of rights in China; but in the face of the “Supreme joint name” all over the streets, Supreme New York’s trademark defense battle is still obstructive and long.
According to the announcement of the China Trademark Office on May 6, the US Tide brand Supreme successfully registered the trademark “SUPREME NEW YORK” in China. This means that the world’s most well-known tide brand can start to regain the reputation and legal rights of the Chinese market from the high imitation brand.
Ms. Jie discovered in a recent announcement from the China Trademark Office that Supreme has been granted a series of trademarks in China since November last year, such as “SUP” and “SUPREME”. Applicants for these trademarks “Chapter 4 Company (Chapter 4) ” are the owners of Supreme ’s brand intellectual property.
< / p>
Meanwhile, Supreme successfully registered a trademark, Ms. Jie found that her highest-profile parent company in Italy, “Italy Supreme Co., Ltd. ( Supreme Italia) “is constantly losing the previously registered” SUPREME LODN “,” SUPREME FRA “,” SUP GO! “and other trademarks. Since September last year, the China Trademark Office has successively determined these trademarks as invalid on the ground of “invalidity due to objections”.
Although these trademarks look different from genuine Supreme, the stores and products they sell have not made a clear distinction from genuine ones. This is why the Italian Supreme Co., Ltd. opened several stores in Shanghai last year and publicized them, confusing consumers, thinking that Supreme, which has few stores worldwide, has finally entered the Chinese market.
The man behind Italy ’s highest limited company is a company named International Brand Firm (hereinafter referred to as IBF) , which was as early as ten years I registered Supreme Italia and other related trademarks and opened stores in Spain and other countries.
Because Supreme and IBF had previously fought, the company ’s official website was ordered to close, and the current online base is mainly the official website and social media accounts of Supreme Spain.
The process of IBF Supreme entering China is very high-profile. First, at the end of 2018, it announced that it had reached a cooperation with Samsung to prepare a joint series with the new mobile phone. However, after netizens discovered that the so-called “Supreme Italia” was not a genuine Supreme, Samsung decisively terminated the cooperation.
After that, IBF did not stop its expansion plan in China. It opened stores in Shanghai Huaihai Middle Road and Aegean Shopping Center, and is also planning to stay in Tmall and JD.com. Ms. Jie learned that her Huaihai Road store and Aegean Shopping Center store are currently closed. It has not settled in Tmall and JD.com.