The picture is from Visual China, September 7, 2019, Hangzhou, from the media person Liushen Leilei with the new work “Tang Poems for Children” in Boku Book City Wen Erdian held a live speech and signing event. This article is from public micro-channel number: Cheng know pool (ID: chichengknows) , author: pool Cheng

The upmaster of Station B, “Bru Sir_”, opened a studio.

In a year, he uploaded more than 60 game videos, but he has not been “fired up”; later, under the pressure of making money, he began various “rubbing hot spots”, with several explosions, but I found myself away from my original intention.

Later, his family bought him a house worth 18 million yuan, let him face the reality, and give up self-media.

Then, he uploaded a post, “What is it like for my family to buy me an 18 million house?” “, 2 million views; two days later, he uploaded another” This may be my last video, goodbye station B “, telling everyone: he decided to dissolve the studio and help his parents manage the family business.

As a result, this video has 4 million views.

After inheriting his family business, he has successively updated two independently completed videos, the playback volume is also very good, but only 1/10 of the previous.

In recent days, his story has been reprinted by Weibo Big V.

After making a game video for a year, he has no fire.

He gave up B station and inherited his family business, but he got angry.

Bru Sir_’s story, do you think dog blood?

Not at all.

This is the most real scene in the media industry: the content that you like and make carefully is not watched, and the content that caters to the public and even writes and writes casually often gets more traffic.

After all:

The more you like one thing, the easier it is to “disengage from the public.”

In 16 years, “Liu Shenlei and I”Lei” and other four teachers did an online sharing. At that time, Liushen said a particularly powerful point:

Writing is like climbing a mountain, it can only lead readers half a step.

What about the reality?

Some self-media people do not know how far readers are from themselves; but more self-media people are reluctant to lead the reader half a step at all.

I often make such “errors”. I wrote myself very cool, but the reading and forwarding volume of the article is far lower than the average.

But you need to know: those who regard “self-media” as a business have changed the name of “self-media” in their hearts. Maybe it’s … mass media, market media, money-making media.

In short, it is not called “self-media”.

When you regard the public account, vibrato, Xiaohongshu, and station B as your own media and share your favorite content; some people regard these platforms as “public media” and share most What people like; of course they get traffic more easily than you.

It ’s not that “mass media” is bad, but its creation logic is different from yours.

“Mass media” will only consider the viewing needs and sharing motivation of “most people”, and combine the “market value” of traffic as the starting point for each creation.

For example, “Houlang” in the circle of friends.

We have to admit that most people like “Houlang”

We also admit that a small number of people hate “Houlang”

We further admit that the stock price of station B has risen in those two days.

But, I ca n’t help thinking:

It is possible that the person who created it belongs to a “small group of people.”

But Ta chose the direction that “most people” prefer.

This is not my inner darkness.

Based on the nature of commercial advertising, giving up your own position and choosing content logic and expressions that most people like is what it should be. This is also the most basic professional performance.

So, what do “most people” like?

Looking at the super explosions in the public account that have tens of millions of readings, we have the answer: clear points of view, full emotions, and hot topics.

The following two articles are both “Double 10w +”, a super explosion of tens of millions of reads.

I put the end of the two articles together, you can compare and feel:

Left: “Bao Yuming is retreating from his body”

Right: “You do n’t even know how difficult China is today”

I agree with the views of these two articles, but I do n’t like the expression of the author.

Many self-media people, like me, like “plain and rational” expressions, lacking passion and instigation. Some of our articles will be written, and maybe some people will finish it, but it is difficult for readers to have the urge to “share to a circle of friends.”

Of course, we will also have regular readers and fans. However, it is difficult for us to write explosive models, and it is also difficult to make them large.

I like to watch “washing”Baby”, “Mouse knows everything”, “Dive into the Sea”, “Hu Xinshu”, “what you need to be”, “messy” …

They are all excellent public accounts.

They are restrained and rational in their expression.

They rarely write so-called explosive models.

There are also some public accounts that I have been following for a long time and I like very much.

They may be doing short videos, or they may be tired, or like “Bruce Sir_”, they will inherit the family business.

To be honest, I envy them.

Such a big number, just put it down when you say it.

Like us, those who use “self-media” to feed themselves often feel bad.

In order to make money and receive advertisements, we are often forced to complete “push tasks”. Of the 10 manuscripts, 1 is really what you want to write, which is already good.

The following paragraph was written by “Mr. Ma” last year.

So, if you want to be self-media, or are doing self-media, I hope you can see a reality.

From the media: there is no balance, only trade-offs.

It is difficult for us to find the balance between “love, be good at, and make money”. Often, we can only abandon some of them and pursue other parts.

And now, if you look back at this “B station up master experience”, will there be a new feeling?

His story is a microcosm of the entire industry.

Realistic and cruel.

This article is from WeChat public account: Chi Cheng knows (ID: chichengknows) , author: Chi Cheng