This article comes from WeChat public account: Book List (ID: BookSelection) , author: Iris Shaw, original title: “offend all sellers, I have to expose marketing routines: make you more money, rely on the manipulation of human weakness”, the first map from: “ The culprit of uncontrolled consumption 》 < / p>
Have you ever been irrational? I didn’t want to buy it, but it turned out to be the kind that made the gods worse and paid for it.
Today, Shudan Jun wants science to tell you the truth that no business is willing to let you know:
How do marketing routines cost people more money.
The answer is that they take advantage of an emotion that everyone has—anxiety, to be precise, the emotion underlying most anxiety—fear.
Fear brings stress, and stress creates a desire to do something to reduce or eliminate stress.
Businessmen use this rule to deliberately create “fear messages” that interfere with people’s attention, and finally let us make some wrong judgments.
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