After the 15th anniversary of the establishment of “Full Service”, 58 Tongcheng is changing from a “traffic” platform to a “service” platform.
On this year’s “58 Magic Day”, 58 City CEO Yao Jinbo announced, “This year will fully implement the” full service “development strategy”, and Plan to increase market launch and prepare for self-innovation in a new round of industrial upgrading.
While holding 100 million-level user traffic, it is positioned as a real estate information service platform. For 58 cities and Anjuke, the “full connection” service itself is inseparable Industry infrastructure integration, multi-channel intelligent technology and data utilization.
“The application of new technologies has increased the number and efficiency of connections between users and merchants, and promoted transactions, especially in the epidemic situation, which will bring new energy to the real estate brokerage industry.”
The application efficiency of new technologies under the epidemic situation is also directly reflected at the data level.
Based on ProSense VR technology, in February 2020, 58 Tongcheng and Anjuke were firstly “Provisional VR Sales Office”, and in April, they were upgraded to “Provisional Flagship Store of Proprietary VR Sales Office”. Six selected services such as gold consultant, VR watch, preferential live broadcast, preferential reservation, and worry-free lock room.
The data shows that at present, 58 cities, Anjuke Prosthetic VR viewing services have covered more than 500 cities across the country, and a total of 7 million suites of sources can use Prosthetic For VR panoramic viewing, the average click-through rate of VR viewing listings is 1.53 times that of ordinary listings, and the average residence time is 6 times that of ordinary listings. Housing Holographic Dictionary has also covered a source of 250 million suites in 650 cities across the country.
The listing holographic dictionary is also exerting the connection effect between the agent and the listing. In 2019, the listing holographic dictionary is called 7.3 100 million times, brokers can also publish intranet listings to the Internet platform based on the standardized process and standardized fields based on the listing holographic dictionary. Currently, the listing holographic dictionary covers a source of 250 million suites in 650 cities nationwide. / span>
Taking advantage of energy efficiency upgrades brought by multiple infrastructure facilities such as Lingan VR, housing holographic dictionary, and micro-chat, the same-city housing rental business is realizing the entire process online.
“58 in the same city, from viewing to communication, booking, signing, can complete all house rentals online, allowing businesses to get better with minimal manpower Service Experience “, said Xing Hongyu, 58 CTO of the same city. At the same time, 58 cities provide users with a security upgrade plan for rent security selection. Whether they encounter disputes in the process of viewing a house, renting a house, or canceling a lease, the platform will provide protection.
In addition to providing services in the city, 58 Tongcheng also pays attention to the sinking market and content services. It has launched two new brands-58 Tongzhen and 58 tribes, which has begun an attempt to commercialize.
“In the past year, we have increased industry investment and integration in many areas of our main business. We have acquired Uxinpai, a second-hand car auction platform. We have also jointly established with the World Bank, Tongce, etc. 58 love room. “Yao Jinbo introduced.
At present, there are more than 400 million talented talents in 58 cities, and the second-hand housing service platforms of 58 cities and Anjuke cover more than 100,000 real estate brokerage companies nationwide , And more than 1 million real estate agents. New home online services cover 640 cities across the country, with market share in most key cities exceeding half.