An entry guide to Southeast Asia.

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In the past few years, the term “globalization” has been frequently seen in various articles, and “economic globalization” seems to have become a historical necessity. With the domestic Internet dividend peaking, “globalization” has also become the choice of many Chinese companies.

So, for companies concerned about “globalization”, how to choose a destination? What are the characteristics and opportunities of markets in India, Southeast Asia, Japan, Latin America, the Middle East, Africa, and the United States? In order to try to answer these questions, Going Overseas launched the Globalization Handbook. This series will gradually sort out the above market situation and explore local business opportunities, hoping to help readers gradually build up their understanding of overseas markets. Links to previous issues are here .

The Southeast Asian market is undoubtedly one of the hottest venture capital markets in the world.

Temasek, Google and Bain jointly released the “2019 Southeast Asia Digital Economy Report” (e-Conomy SEA 2019) pointed out that from 2015 to the first half of 2019, the total investment and financing of the Southeast Asian Internet economy was nearly 37 billion US dollars. Among them, in the first half of 2019, Southeast Asian Internet companies raised a total of US $ 7.6 billion, an increase of about 7% over the same period in 2018. Extraordinary industry and research data shows that the scale of financing in Southeast Asia in 2019 reached 14.215 billion US dollars.

The 2019 Southeast Asia Digital Economy Report also pointed out that the early stage of Southeast Asia in 2019 (seed, round A, round B) Has doubled the average financing scale, reflecting investors’ confidence in this market. In 2016, the average transaction size of the seed round was about US $ 500,000, but it has increased to US $ 800,000 in 2019. The average transaction size of the Series A round of financing increased from USD 2 million in 2016 to USD 4 million in 2019. Round B also showed the same trend, increasing from US $ 8 million in 2016 to US $ 16 million in 2019.

Photo source: “2019 Southeast Asia Digital Economy Report”

Compared with the same period in 2018, the number of C-D round transactions increased from 16 to 19 in the first half of 2019. The total amount of funds raised has declined, from 700 million US dollars to 600 million US dollars.

In terms of popular circuits, e-commerce, logistics, travel, financial services, and social networking are all regarded as popular circuits in Southeast Asia. Among them, the investment and financing of e-commerce and travel tracks are particularly active. According to statistics, since 2016, the e-commerce sector has attracted $ 9.9 billion in capital investment. In the first half of 2019 alone, the sector received $ 2.5 billion in investment. In addition, including Grab and Gojek, from 2016 to the first half of 2019, the scale of financing in the mobility sector exceeded US $ 14 billion.

In addition, with the popularity and maturity of e-commerce, the demand for logistics in the Southeast Asian market has also increased. In 2019, the logistics track is also hot. Malaysian logistics platform EasyParcel has completed US $ 10 million in financing, and the “Indonesian version of the full gang” Kargo has raised US $ 7.6 million in the seed round, which is one of the largest seed rounds in Southeast Asia.

When it comes to hot markets, in addition to Indonesia, which has been “slightly crowded”, Vietnam has become a rising star, successfully attracting the attention of a large number of capitals. Data from the Vietnamese accelerator Topica Founder Institute shows that in 2018, Vietnamese companies completed a total of 92 financings, the same as in 2017. However, the investment in 2018 reached US $ 889 million, which is three times that of 2017.

The popularity of Vietnam is not accidental. It is reported that from 2012 to 2018, the number of Vietnamese startups ranged from The initial 400 companies rose to more than 3,000. The government level is also actively promoting the development of local entrepreneurial companies. In addition, the talent reserve side