Tencent’s two younger brothers may join hands to buy Lenovo computers and natural skin care products.
We learned that Mengjing, a popular e-commerce service platform of SaaS Enterprise Micro Alliance Group (02013.HK), has officially signed a contract with Kuaishou to become the first batch of Kuaishou brand ecological service providers.
Menggai will provide brand merchants with integrated agency operation services, full case marketing, live broadcast e-commerce services, etc., including product positioning, packaging and logistics cloud storage; brand account short videos, live training and other operational training and On behalf of the broadcast; expand the new brand officially settled on the fast player platform.
Mengyun CEO Meng Yuning said that Mengya will connect thousands of celebrity resources to realize a complete marketing link on the fast platform for corporate merchants, and help brands to increase the overall marketing of public domain traffic and private domain traffic. value.
In this strategic cooperation, Weimeng emphasizes the use of existing brands, including Lenovo, Natural Hall, Kobayashi Pharmaceutical, Mengjie Home Textiles, Jinba Menswear, etc. This is consistent with its future development plan.
In the 2019 financial report, Weimeng said that the company will focus on smart retail and smart catering in 2020. For smart retail, the company has signed more than 200 retail brand merchants, and will increase cooperation with upstream and downstream in the field of retail digitalization through strategic cooperation and investment.
It is worth noting that Weimeng has a strong relationship with Kuaishou and Tencent.
In terms of business cooperation, Weimeng is not only one of the first batch of WeChat public partners, but also one of the first providers to provide commercial and marketing solutions through WeChat mini-programs. In 2016, Weimeng launched a precision marketing business for merchants. Tencent accounted for 5 of the 7 advertising platforms currently displayed on its official website. According to Weimeng’s 2019 financial report, it will increase its in-depth cooperation with Tencent’s smart retail and Tencent advertising this year, and use Tencent’s digital tools’ basic capabilities and operating system to develop its smart retail business.
In terms of funds, Tencent intervened in Weimeng ’s C round of financing in 2015. Up to now, Tencent has injected a total of 4 capital injections in Weimeng, with a shareholding ratio of 8.08%, which is its second largest shareholder.
In 2012, Kuaishou completed the angel round investment and transformed from GIF animation production tool to a short video social platform. Five years later, Tencent appeared in its D round of financing. According to the company ’s statistics, 6 rounds including D round Tencent is always visible in the investment. According to “LatePost” report, after the latest F round of financing is completed, Tencent is the largest institutional shareholder of Kuaishou, and its shareholding ratio is close to 20%.