Social track, there is no shortage of bravery
Editor’s note: This article comes from the WeChat public account “Qimaiyanjiuyuan” ) , author: Tu Tu.
“There is never a shortage of entrants on the social track, but there are very few who can really stay.”
National social products are relatively stable, “Oasis” has become a platform for chasing stars
(Note: the number on the left indicates the number of social products on the list that month, the same as the number of icons)
The three national social products “WeChat”, “QQ”, and “Weibo” are very stable on the list. Although there are new social products that have entered the list from time to time, they all shake the position of these three products. . It is worth noting that there are three reasons why the “Little Red Book” has not been listed on the list: it is during the rectification period (80 days off the iOS side). However, after re-launching, “Xiaohongshu” quickly restored the status of the previous list, showing that users are still more concerned about this product.
From the point of view of product icons, the first thing that attracts users’ attention is that the most listed data are the three most eye-catching national products. As the user’s attention spreads, the products with prominent colors such as “Soul” and “First Bomb” that express the product name will attract users’ attention. Among these products, the icon advantage of “Oasis” is relatively weak, with a white background. Stripes and light-colored logos are the most easily overlooked by users in many products.
Visual signals are the most important way for goods / products to occupy the user’s mind. Whether in brand design or product icon design, you should also pay attention to grab the user’s attention.
Although so far, no product can shake the status of these national-level social products, but in the face of continuous new products, changes in user needs, and more possibilities given by technology, “WeChat” QQ and Weibo are also exploring new functions or launching derivative products.
Such as “Weibo”