Have you paid for an electronic album or single in the past two years? What do you think of the electronic album market?

Editor’s note: This article from the public micro-channel number ” FUNJI melon planting base “(ID: FUNJIdata) , author Harbin Beer.

The little thing of spending money to listen to songs also has strong chronological differences. In the memory of the post-70s and 80s, it is the tape in the radio; in the memory of the post-90s, it is the hot physical album at the signing meeting; and for current fans, spending money to listen to songs is a member of the APP , Is to buy hundreds of digital albums at one time for Idou Chong sales …

Passers and fans have too much to say about sales of electronic albums. Today, FUNJI will come to sort out, behind the sales of digital music in recent years, what is the fan’s mentality and what are the platforms doing.

Paying for digital music with a short history

Digital albums recorded as idol performances have only been popular for a few years.

The earliest payment for digital music in China is Hua Chenyu.

In August 2014, Hua Chenyu released a single Why nobody fights for 2 yuan on Weibo , The song sold 150,000 yuan on Weibo. Although the sales volume is not high compared with the current digital singles, Hua Chenyu is therefore called “the first person to pay for online music in China”, which is a precedent.