In order to “live” Huang Zhang, and Lei Jun with high aspirations, can he still fight against the 5G era?
Editor’s note: This article comes from WeChat public account “Extreme Business Review” (ID: jdsy2020) .
Author / Yang Jianzhao
Edit / Sister Scar
Huang Zhang, the founder of Meizu, who has been struggling with grievances for many years, and Lei Jun, the founder of Xiaomi, have been in the news for a long time.
On May 8th, after almost all domestic mobile phone manufacturers have released 5G flagship phones, Meizu ’s first 5G flagship mobile phone, Meizu 17, has been delayed for a long time, starting at 3699 yuan The price, and Huang Zhang finally put down his stubbornness, compromised to follow the trend, and used the digging screen.
However, due to the decline of the Meizu brand itself, not only the outside world has received a mediocre response, even the mobile phone circle, there is not much news about this. The only sounds, but also a regretful sigh like this: “The yellow chapter of compromise, it is difficult to hide the sadness of Meizu.”
Compared with the sadness of Huang Zhang that few people are willing to discuss, it is another time when Lei Jun has attracted a lot of attention. On the same day, with the successful IPO of Jinshan Cloud, Lei Jun also harvested following Jinshan Software, Xiaomi and After Jinshan’s fourth office, the fourth listed company with a controlling shareholding became a ninth richest person in China (from Zhihu Hot List) with hundreds of millions of dollars in net worth overnight.
Since the rise of Meizu with M8 in 2009 and its rapid decline, Xiaomi ’s reputation after its birth in 2010 has stabilized at the forefront of the rivers and lakes. The fate is very different. The ten years have been fleeting-between these ten years, Huang The indiscernible grudges between Zhang and Lei Jun have always been around the enduring topic of the two.
Maybe, In this era of 5G, the story of “Xiaomi steals the Meizu” will eventually go away if it is not willing. In order to “live” Huang Zhang, and Lei Jun with high aspirations, can he still fight against the 5G era, erasing the spark?
01 Ten years of grievances, fate has changed
In the past 10 years, for Huang Zhang, Lei Jun has always been his “heart thorn”-he has repeatedly written against the Lei Jun in the Meizu community, blaming, scolding, Behind the ridicule is the grace and grievance that is hard to let go of time.
On the last day of July last year, he also responded to netizens at the Meizu Forum, saying, “Lei Jun originally hoped that Meizu would make a price of 1 billion, and he voted 30%. I did not completely reject it … During this time he arranged for Lin Bin and Li Wanqiang to visit me separately As for the situation and ideas of mobile phones, I have never found that he was going to be a mobile phone. “
Huang Zhang ’s posting on Lei Jun was as early as 2011, which was the third day after the Xiaomi 1 conference. He said, “Lei Jun used the leadership of the high-tech zone as an angel investor to contact me to take Meizu ’s business. “Confidential” and emphasized that it is forbidden to discuss Xiaomi and Lei Jun in the Meizu community.
The other party, Lei Jun rarely talks about the past. In the past 10 years, there was only one positive response: “That’s what he (Huang Zhang) said in his family”.
In fact, the two of them have been in love with each other. Lei Jun once wrote a microblog of “Why Love Meizu” in 2010, emphasizing that “Meizu is one of the few companies in China that works hard to do things”. Huang Zhang responded to netizens at the Meizu Forum that “I and Lei Jun are good friends.” He was also in the refrigerator of Meizu’s office, specializing in freezing Coke that Lei Jun liked.
The grudges and grudges between the two are hard to judge. However, compared with ten years ago, the status of their rivers and lakes has changed dramatically.
More than ten years ago, the only smartphone in China that could be compared with Steve Jobs in China was Huang Mei, the founder of Meizu. In 2009, the official listing of Meizu M8 triggered a boom. Full touch screen smart phones, sales reached 100,000 units within two months, and sales exceeded 500 million yuan within five months. Under these dazzling achievements, some people compared Huang Zhang with Steve Jobs and praised him as “having JobSri Lankan geek temperament “.
Lei Jun, who resigned as CEO from Jinshan, became a fan of Meizu. He also bought one, and it is said that he often pulls out to introduce Meizu M8 to friends when eating.
At that time, it was difficult for the outside world to imagine that the turning point of their destiny was coming soon. Just when people gave the “Chinese Jobs” label to Huang Zhang, he suddenly chose to “give back” to grow vegetables after Meizu’s second-generation mobile phone was released in 2011 and handed over the company to another founder of Meizu, Bai Yongxiang.
The retreat of Huang Zhang is 3 years. In the same year, after drinking a bowl of millet porridge, Lei Jun, who started the millet journey with Lin Bin, Li Wanqiang and others, released Xiaomi 1 in the image of “Rebs”, and took Xiaomi into explosive growth, starting from 2011 300,000 units in 2012, 7.19 million units in 2012, 18.7 million units in 2013 to 65 million units in 2014. Although they fell into a trough for various reasons from 2015 to 2016, they quickly grasped the supply chain and Lei Jun. Under the organizational change and going to India, Xiaomi quickly regained its glory and successfully went public in 2018. Since then, its market share has firmly occupied the forefront of the world.
According to the latest data released by market research agency Counterpoint, the total number of global smartphone shipments in the first quarter of 2020 was 295 million units, a year-on-year decrease of approximately 15.6%. The top five manufacturers by shipment volume are Samsung, Huawei, Apple, Xiaomi, and OPPO. Among them, Xiaomi’s smartphone shipments in the first quarter were 29.7 million, with a market share of 10%, and a total market value of nearly 270 billion Hong Kong dollars.
Compared with Xiaomi, Meizu, which was established 17 years ago, had less than one-fifth of Xiaomi ’s revenue as early as 2013, and it has deteriorated ever since. According to a market statistics report last year, Meizu in the first half of 2019 The market share of the domestic mobile phone market is only 1.4%, and Meizu has experienced negative growth for three consecutive years. In 2018, Meizu’s market share increased by -79% year-on-year.
Correspondingly, when the entire industry of Apple, Xiaomi, Huawei, OV and other industries added offline, Meizu offline channels have been greatly reduced. In 2016, Meizu had nearly 2,700 stores in the country, and in 2019, There are only five or six stores in a province.
Maybe, Meizu is still barely alive, but whether it is mobile phone sales, brand influence, or market layout, they are all “awesome.”
In the past 10 years, for Huang Zhang, Lei Jun has always been his “heart thorn”-he has repeatedly written against the Lei Jun in the Meizu community, blaming, scolding, Behind the ridicule is the grace and grievance that is hard to let go of time.
On the last day of July last year, he also responded to netizens at the Meizu Forum, saying, “Lei Jun originally hoped that Meizu would make a price of 1 billion, and he voted 30%. I did not completely reject it … During this time he arranged for Lin Bin and Li Wanqiang to visit me separately As for the situation and ideas of mobile phones, I have never found that he was going to be a mobile phone. “
Huang Zhang ’s posting on Lei Jun was as early as 2011, which was the third day after the Xiaomi 1 conference. He said, “Lei Jun used the leadership of the high-tech zone as an angel investor to contact me to take Meizu ’s business. “Confidential” and emphasized that it is forbidden to discuss Xiaomi and Lei Jun in the Meizu community.
The other party, Lei Jun rarely talks about the past. In the past 10 years, there was only one positive response: “That’s what he (Huang Zhang) said in his family”.
In fact, the two of them have been in love with each other. Lei Jun once wrote a microblog of “Why Love Meizu” in 2010, emphasizing that “Meizu is one of the few companies in China that works hard to do things”. Huang Zhang responded to netizens at the Meizu Forum that “I and Lei Jun are good friends.” He was also in the refrigerator of Meizu’s office, specializing in freezing Coke that Lei Jun liked.
The grudges and grudges between the two are hard to judge. However, compared with ten years ago, the status of their rivers and lakes has changed dramatically.
More than ten years ago, the only smartphone in China that could be compared with Steve Jobs in China was Huang Mei, the founder of Meizu. In 2009, the official listing of Meizu M8 triggered a boom. Full touch screen smart phones, sales reached 100,000 units within two months, and sales exceeded 500 million yuan within five months. Under these dazzling achievements, some people compared Huang Zhang with Steve Jobs and praised him as “having JobSri Lankan geek temperament “.
Lei Jun, who resigned as CEO from Jinshan, became a fan of Meizu. He also bought one, and it is said that he often pulls out to introduce Meizu M8 to friends when eating.
At that time, it was difficult for the outside world to imagine that the turning point of their destiny was coming soon. Just when people gave the “Chinese Jobs” label to Huang Zhang, he suddenly chose to “give back” to grow vegetables after Meizu’s second-generation mobile phone was released in 2011 and handed over the company to another founder of Meizu, Bai Yongxiang.
The retreat of Huang Zhang is 3 years. In the same year, after drinking a bowl of millet porridge, Lei Jun, who started the millet journey with Lin Bin, Li Wanqiang and others, released Xiaomi 1 in the image of “Rebs”, and took Xiaomi into explosive growth, starting from 2011 300,000 units in 2012, 7.19 million units in 2012, 18.7 million units in 2013 to 65 million units in 2014. Although they fell into a trough for various reasons from 2015 to 2016, they quickly grasped the supply chain and Lei Jun. Under the organizational change and going to India, Xiaomi quickly regained its glory and successfully went public in 2018. Since then, its market share has firmly occupied the forefront of the world.
According to the latest data released by market research agency Counterpoint, the total number of global smartphone shipments in the first quarter of 2020 was 295 million units, a year-on-year decrease of approximately 15.6%. The top five manufacturers by shipment volume are Samsung, Huawei, Apple, Xiaomi, and OPPO. Among them, Xiaomi’s smartphone shipments in the first quarter were 29.7 million, with a market share of 10%, and a total market value of nearly 270 billion Hong Kong dollars.
Compared with Xiaomi, Meizu, which was established 17 years ago, had less than one-fifth of Xiaomi ’s revenue as early as 2013, and it has deteriorated ever since. According to a market statistics report last year, Meizu in the first half of 2019 The market share of the domestic mobile phone market is only 1.4%, and Meizu has experienced negative growth for three consecutive years. In 2018, Meizu’s market share increased by -79% year-on-year.
Correspondingly, when the entire industry of Apple, Xiaomi, Huawei, OV and other industries added offline, Meizu offline channels have been greatly reduced. In 2016, Meizu had nearly 2,700 stores in the country, and in 2019, There are only five or six stores in a province.
Maybe, Meizu is still barely alive, but whether it is mobile phone sales, brand influence, or market layout, they are all “awesome.”