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When mentioning PUA, most of the scenes happen between male and female friends. However, it may also become a means for the celebrity anchor “operating fans” and circling their money.

Recently, the British student Jin Min told Ranran Finance about her experience in the past half a year. She said that she had encountered PUA from Douyin.

Jin Min said that she had developed into a WeChat friend with the Douyin celebrity “Wuyan Zu” who has 740,000 followers in September last year. In January this year, the two entered a period of love, and she began to experience cold violence two weeks later. , Only after the reward, the other party will continue to contact her. In the past three months, Jin Min has successively won 50,000 yuan for Wu Yanzu in the live broadcast room, but still has not been able to restore this “feeling”. Afterwards, she learned that during her interactions with Wuyan Zu, Wu Yanzu “ratified” many girls in the same way.

In response, Wu Yanzu responded to Ran Caijing that Jin Min ’s gift-giving behavior was voluntary, and he never forced it.

An industry source said that on Douyin, there are many show anchors who attract fans by setting up “boyfriend” profiles, showing abdominal muscles, voice control, etc., and developed to WeChat private chat, many of which The gray means of maintaining fans, the platform supervision also has certain difficulties. As of press time, Douyin has not responded to the supervision of the Reds for the time being.

Between fan monetization and platform supervision, these show anchors are encountering their own bottlenecks-the market is down and the content is homogenized. What they need to solve is how to survive on their own instead of relying on fans.

01 Girls online dating Douyin anchor, spend 50,000 on gifts

Jin Min has never thought about what happened to the PUA of Douyin.com, one day it will happen to himself.

In September last year, Jin Min, who had just gone abroad, became hooked on playing Douyin. When she brushed on “Wan Yan Zu”, she was created by the other party as a “steel straight man who can’t move, basically has no fate of women”. Men are attractive. At that time, Wu Yanzu’s fans were about 70,000, and he has not yet become the big V of 740,000 fans.

Wu Yan Zu owns 70 in DouyinOver tens of thousands of fans, is one of the top streams of the abdominal muscle circle

After chatting a few words on Douyin, Jin Min added the WeChat account that Wu Yanzu left on Douyin, and saw that his friends circle sent all the content related to the live broadcast. Fan’s work WeChat. At first, there was not much interaction between the two. In January 2020, after a chat, Jin Min added to Wu Yanzu’s private WeChat.

Without a few days, Wu Yanzu said he was traveling in Suzhou. One night, he sent Jin Min a picture of drinking with friends. Jin Min dialed a voice call to him, even mai and shook his dice, accompanied him to drink wine, and if he lost, he played the truth. After this call, the two’s “feelings” quickly heated up.

“I thought I asked very clearly at that time. He didn’t have a girlfriend. In 1995, he also said that he liked SM in 1995 and I called himself an S (Ravager).” Jin Min said, after In her chat, Wu Yanzu will often send her some more explicit videos with SM plots, saying “I want to do this with you.”

Three days after Lianmai, Jin Min asked: “Am I your girlfriend now? Are we together?” Wu Yanzu replied, “Fool, wife.” Since then, Jin Min has assumed that he is in love with each other.

In the screenshot of the chat history provided by Jin Min to Ranjing, the phrase “wife, I love you” appeared many times. Wu Yanzu also said that his mother wanted to see Jin Min’s photos.

After such a sweet period, Jin Min gradually felt that in this relationship, he was being “mentally controlled” by the other party step by step.

According to Jin Min, the cause of the incident was that she gave a present to a streamer and reached the list 1 of the live broadcast room. One day when Yan Yanzu live broadcast, one of his female fans named Jin Min said, “This is not XX live room list 1, how come here? “Wu Yan Zu immediately lettered to her and asked what was going on.

After the broadcast that day, Wu Yanzu told Jin Min that in the last relationship, he was chewed by his ex-girlfriend who had been talking for 7 years. There was no sign when the other party was derailed. The other party should not break up now, but the other party decidedly abandoned him.

After this foreshadowing, he told Jin Min, “I do n’t want to believe in love anymore, I believe in it again for you. Now you give gifts to other anchors. If you do n’t give me a brush, it is ‘green’. Me, hurt me. “

Jin Min said that the presenter who brushed her gifts was actually a friend she knew offline, not at allOn the “derailment”, but listening to Wu Yanzu’s cry, she fell into guilt and felt like she really betrayed him. She kept calling the other party’s phone, but the other party turned off. When his cell phone turned on the next morning, Jin Min immediately admitted his mistake and begged him to answer the phone.

For more than two months later, Wu Yanzu repeatedly talked to her in the live broadcast room. Usually, she could not answer the voice or send WeChat. “But the more this is, the more I yearn for him to take care of me. I feel that he will treat me only if I give him a gift.” Jin Min said that sometimes, she brushes Wu Yanzu two in the live broadcast room. “Carnival” (equivalent to 6,000 yuan), in order to exchange his response.

On February 28th, Wu Yanzu asked Jin Min to show him a record of all the gifts swiped. At the beginning, Jin Min was unwilling, he said that he would use his union to retrieve records from the official back office. When Jin Min posted the screen recording, if he had a record of brushing gifts to other anchors, he would blame Jin Min: “Your husband lost in the live broadcast room, making people squat like a dog, you But in the live broadcast room of others, they give gifts to others and make big money. “

Screenshot of Wuyan Zu check reward record

Jin Min said that Wu Yanzu repeatedly used this to stimulate her and kept suppressing her self-esteem. On one occasion, the two were on the video, and Wu Yanzu recalled the old thing again. She was forced to kneel down on the street on a rainy day, and there were several similar “punishments” afterwards. Finally, she suffered from depression and could not bear it anymore. She chose to mutilate her wrists. Fortunately, her classmates sent her to the hospital in a timely manner for bandaging.

After a farce, Wu Yanzu became more and more indifferent to Jin Min. Just like there was no official start, they did not officially break up. In April of this year, Wu Yanzu’s circle of friends was no longer visible to Jin Min, and WeChat almost did not return.

Recalling the experience of the past few months, Jin Min said that she brushed back and forth for Wuyan ZuMore than 0 million sound waves, 10 sound waves a dollar, is more than 50,000 yuan.

Some records provided by Jin Min for brushing gifts to Wuyan Zu

In addition, Wu Yanzu sometimes asks Jin Min to brush gifts for him because he lost the game.

It is worth noting that Jin Min said that she once transferred 13140 yuan to Wu Yanzu in WeChat at one time, but he did not receive it. Looking back, Jin Min felt that it was Wuyan Zu who was afraid to leave evidence.

“I thought he was my salvation, but I didn’t expect him to be a purgatory on earth.” Jin Min said that after this experience, she lived in self-denial and even feared contact with the opposite sex.

02 Many female fans claim to be the anchor ’s routine

Jin Min thought that he had just experienced a painful love relationship, but did not expect that the things behind it were not simple.

In April of this year, she kept receiving private messages on Douyin and Weibo, and was abused by the girl Xiao Ai. By the end of April, Wu Yanzu’s ex-girlfriend, who had been with him for 6 and a half years, posted on Weibo that she had already discussed marriage with Wu Yanzu, but during the love period, Wu Yanzu derailed four times and the two eventually broke up. After the Weibo was sent, she received a private letter from Xiao Ai saying that she had been with Wu Yanzu for 512 days and had a screenshot of the anniversary. During that time, he was also in love with Jin Min.

Xiao AI on the left and ex-girlfriend on the right

Later, Jin Min, who felt deceived, chose to expose Wu Yanzu on Weibo. She successively received private messages from some girls. Everyone formed a group chat, only to find that Wu Yanzu had been dating 8 girls. , And has four WeChat contacts with them.

Most of these girls are deceived and cheated, and some have brushed gifts for himThe experience is similar to that of Jin Min, except that she spends less money than she does. One of the girls told Jin Min: “Seeing that Wu Yanzu is still vibrating and updating the video, it is estimated that he is making money again in the live broadcast.”

On May 10th, Wu Yanzu responded to Ran Caijing that Jin Min ’s gift-giving behavior was voluntary. He never forced it, and he once let Jin Min stop the gift-giving behavior. His response is contrary to the screenshot of the WeChat chat record provided by Jin Min. As of press time, he has not given evidence or denied that he has a relationship with Jin Min.

Jin Min clearly remembered that a girl privately said to her: “I do n’t want to, do n’t want to, and have no energy to remember again. People like him really do n’t deserve to have fans, they do n’t deserve to be influencers.” p>

But in fact, such a big V anchor is not an example.

In addition to the abdominal muscle circle where Wu Yanzu is, a voice-activated anchor “Teacher Du” on Douyin was also exposed to harass fans. He has nearly 700,000 followers, and has established a kind and just person who “feeds stray cats and dogs and is not moved by women’s sex”.

According to a public account, it is reported that for fans who add their own WeChat, Mr. Du will first ask the other party to send photos, classify them according to their face value and personality (submissive / rebellious), and then harass the fans verbally, asking the other Send sexy videos or photos and ask them to kneel.

picture from the web

At the same time, Mr. Du announced that he would not accept fan transfers, and if he wanted to send it, he would send it in the live broadcast room. He also often travels, and some expenses incurred on the trip will find reasons to reimburse his fans.

picture from the web

After being exposed, he has set his account as a private account. A person who was also a vibrato voice control circle said that Mr. Du’s incident was not uncommon in the voice control circle. There are still many such routines.

There is also a type of anchor featuring “boyfriend”, such as Douyin V “Classmate Xiaoteng”. He was once exposed to more than 20 girls at the same time, and he was suspected of making money and cheating. Later, “Student Xiaoteng” posted on WeiboApologizing, saying that asking the other party to transfer money to show their sincere chat records is actually a kind of “temptation”, and most of the girls’ transfers are refunded on the same day.

Small Teng ’s apology screenshot on Weibo

For his apology, some fans did not buy it, thinking it was just an excuse. Since his fans are predominantly young, some people worry that his words and deeds will lead to three views of younger fans. As can be seen from the comments on Weibo, there are still many small fans who will spontaneously “forgive” the anchor and said that he will wait for his return anyway.

In fact, after apologizing on February 16, Xiao Teng changed his name to “Lao Teng” and returned on April 3 on Douyin. He currently has 1.818 million fans.

Student Xiaoteng apologizes for the comments under Weibo

An anti-PUA industry source told Ran Finance that the behavior of the above-mentioned Douyin anchor has the characteristics of PUA, and it can be seen that some “trained” routines.

First, they will focus on creating their own personalities and highlighting their advantages.

Second, the content of their communication with fans is full of ambiguous and sexual cues, and the speed of emotional warming is much faster than that of ordinary people. It is very likely that the relationship between the two parties can be quickly promoted in just three days. After the relationship warms up, they will suppress it with words, pushing people back and back. For example, he would imply that I do n’t like you now enough because you are not good enough for me and better for me. I will like you more, and then naturally follow the fans to invest in it.

Finally, they will use “uniqueness”, “exclusivity” and “reverse rationalization” together.

For example, when interacting, repeatedly emphasize that you are my only one. I only call you baby. You are different from other girls. Immediately after that, exclusivity is used, such as saying “I don’t allow you to communicate with other boys” to girls. “Usually, when a girl hears such words, she thinks that the boy is very bully, but his heart is sweet, which paved the way for his next rationalization of the reverse.” This person said.

Reverse rationalization is that if one day I find youWhen someone chats or rewards others, it ’s your fault when I break up with you. The boys will catch the other party’s wrong point, zoom in continuously, and then push all the responsibilities of breaking up to the other party.

This person said that the PUA phenomenon in the rice circle has been discussed a lot before. Now that the short video platform is on the rise, the way the anchors treat fans is actually very similar.

03 The live broadcast of the show went downhill, and it was difficult to monitor the mess of the anchor

In fact, from the second half of last year, the battlefield of the short video platform has begun to switch to live broadcasting. It is reported that Douyin and Kuaishou already account for about 50% of the live broadcast industry, and have invested a lot of resources to support their live broadcast products.

Among them, the live broadcast of the show takes rewards as the main source of income, and its core is to let fans spend money.

Sheng Shuai, general manager of Wangxing Dream Factory ’s big e-commerce center, told Ran Finance that the live broadcast of the show should never look at the number of fans. A host may not see too many fans, but the top 3 amounts of rewards in the live broadcast are high. “All the live broadcast rooms of the show are based on the 28th law. Each live broadcast room has one or two big brothers. Their daily rewards can account for more than 90% of the overall flow. Running these big brothers is the most important thing. ”

Sheng Shuai said that these big brothers may be a nursery sent by the guild behind the anchor at the beginning. They bring rhythm in the live room to attract more people to watch. After forming a habit, the level of reward in the entire live room in the later period Will be higher.

An industry source said that in order to maintain these “reward big brothers”, some anchors will maintain a “online love” relationship with them. Just like the average person’s love period is only three months, the anchors who understand the routines will be in these few. In a period of months, let the other party brush as many gifts as possible.

In the “Entertainment Manual for Entertainment Show Live Broadcasting” circulated on the Internet, it is also written that when the broadcast is not live, the anchor can communicate with the fans through WeChat, and it is recommended to understand the personal situation of the top few players The economic situation is targeted to establish a relationship with them, but smart people will not really happen to these local tyrants.

This manual is very obscure, but it is exactly the same as the above-mentioned Douyin anchor’s treatment of fans. For the platform, the platform cares more about traffic and ecological prosperity. As for how the anchors operate fans privately, it is difficult to have a unified regulatory standard. “If they are across the board, both the platform’s KPI and the company’s revenue will decline, which is what the platform does not want to see.” Sheng Shuai said.

Looking carefully at the videos of the anchors of these shows, you can find that the homogenization of their content is particularly serious.For Wu Yanzu, all videos have only one theme—exposing abdominal muscles. The bottleneck of these show anchors is obvious. At the same time, due to the different bargaining power of each anchor and guild, staring at the commission, they can only make money by constantly letting fans play the list.

Since April, Douyin has begun to implement a bi-weekly task sharing mode. The data of the guild ’s pipeline and anchors need to take two weeks as a unit, and the exponential curve continues to increase in order to get rewards. Recently, Douyin released the 5.4-5.17 guild bi-weekly task, which lowered the guild service fee to 5 points. For many guilds, the profit of the five points is very low. After deducting labor, rent, and operating costs, many guilds even have to lose money. It is precisely because of this that the new regulations caused strong dissatisfaction with the guild.

According to the “In-depth Research and Future Development Trends of China’s Live Show Industry 2019-2025” released by the China Industry Research Report Network, the entire live show industry has been on the decline. During the epidemic, since everyone could not get out, the live broadcast of the show on platforms such as Douyin has picked up, but this is not sustainable.

It can also be seen from the adjustment of Douyin’s sharing strategy that Douyin hopes that the guild is not limited to the live broadcast of the show, but to explore more forms such as short video and e-commerce live broadcast. Now many show anchors have begun to try to transform themselves into anchors with goods. If they still want to rely on fans for profit, they can only sit in the air.

* The picture is from the screenshot of Musk ’s interview video. At the request of the interviewees, Jin Min and Xiao Ai in the text are pseudonyms.