Will small screen mobile phones still appear in large quantities? Will users pay for it?
Editor’s note: This article comes from the WeChat public account “DoNews” (ID: ilovedonews) , author Geng Biao.
From the iPhone 6 generation, Apple began to launch the Plus version of the large-screen model. At that time, Cook was also affected by products in the Android market, and had to launch a larger model than the previous IPhone screen, which also means As a manufacturer that has done a good job in the smartphone industry, it also recognizes the development direction of large-screen mobile phones, and then it is out of control. Nowadays, mobile phone screens used by people have become larger and larger, and many manufacturers have basically never launched mobile phones with small screens.
But just this year, the second generation of Apple ’s IPhone se went on sale. Even though it was affected by the epidemic, the sales of this small screen model were also very popular. Its performance was very satisfactory to Cook, so many people think that the small There are markets for screen models. So, as everyone thinks, will small screen mobile phones still appear in large quantities? Will users pay for them?
Why are smartphone screens getting bigger?
Smartphones have been developed from the previous functional machine era. Earlier, its functions were relatively simple, that is, making phone calls and sending text messages. However, as the development of the mobile Internet became faster and faster, smart hardware products began to affect Mobile phones, people use mobile phones to watch web pages, chat, play games, and even make purchases. This makes mobile phones more and more functional, and manufacturers continue to enter the market, and Apple is one of the best.
In 2007, the first generation of IPhone came out, and its screen was only 3.5 inches. Until the later IPhone4S, the screen size has not changed, but the resolution of the screen has been improved, and the aspect ratio has also been improved. It has been maintained at 3: 2, when Jobs thought that the grip of the 3.5-inch mobile phone was the most suitable for people’s needs. But just after Cook took over Apple, the size of the iPhone quickly increased to 4 inches, and the screen size became larger and larger.
In fact, the large-screen models are the first to start working on Android phones. Later, more and more users use large-screen mobile phones, so in order to cater to the needs of market users for large-screen models, Cook can only launch Two models with different screen sizes, one is the standard version of 5.8 inches, one is the upgraded version of the 6.5 inches. However, the screen of the current Android model is close to 7 inches. If it is not the development of full-screen technology, which increases the proportion of the front screen, these mobile phones can almost be regarded as a small tablet.
SoThe emergence of large-screen models was not made by manufacturers themselves, but by users. Later, Apple made changes following the changes in the market, which was also in line with the law of market development, and Cook did nothing wrong. I still remember the unusually hot scene when IPhone6 Plus Apple’s first large-screen model was released. At that time, the grandeur of Apple’s retail stores was enough to show that Cook’s choice was extremely correct.
Why is IPhone se hot?
IPhone se released by Apple is the second generation of the series. In 2016, Apple released the first generation of se products. At that time, this model was equipped with Apple A9 processor, which cooperated with IOS6 generation. Coupled with the blessing of the NFC function, in actual use, it will not be worse than the flagship models of some brand manufacturers. The current mainstream games will not be affected at all. There are still users still using se generation products.
Se II now has not only upgraded its performance, adopted the A13 processor, but also improved the memory. The largest one has reached 256GB, which can fully meet the user’s memory requirements. The screen size is 4.7 inches, and the starting price is only more than 3,000 yuan as the previous generation product. It can be said that this new model is an upgraded version of the previous generation. The product will still be strong.
On the one hand comes from the price of the product, on the one hand comes from the performance configuration. To know that the price of the second generation se is the cheapest one in Apple phones today, but its performance is comparable to that of Apple ’s flagship IPhone11. How can it be sold in the market without the support of users?
Is there a market for small screen models?
The reason why Apple launched the second-generation IPhone se model with a small screen is because Apple ’s previous generation small-screen model is very popular, and many Apple users are still using IPhone 5 generation and SE, so Apple launched a small-screen model Still very popular.
But for Android manufacturers, the introduction of small screen models may not necessarily be recognized by the market. No matter the market price or brand influence, Android manufacturers cannot compete with Apple, so from the current situation Look, Android phone manufacturers will not launch small-screen models, which means that even if there is a market for small-screen models, it will be difficult to get large-scale promotion.
Of course, there are still many users in the market who like small-screen phones, but more of them are feelings. If you take a full-screen phone and a small-screen phone and let him choose, it will be difficult for him to do. Out of choice. Large screen mobile phones are still the trend of market development. Even if Apple launches the se model with a small screen, this year’s flagship Apple 12 will still be a large screen.
The author believes that the small screen model is a stage that must be experienced in the development of smart phones before. Now that the full screen technology is gradually maturing, the actual size of the large screen model phone is not very large, so users are also acceptable . IPhone se’s popularity is a kind of speculation by Apple against the market. It seems very popular. In fact, it is the purchasing power of users in the market of overdraft small screen models. If other manufacturers imitate it, it will not have such good results.